DigitalOcean vs. Microsoft Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DigitalOcean
Score 8.6 out of 10
N/A
DigitalOcean is an infrastructure-as-a-service (IaaS) platform from the company of the same name headquartered in New York. It is known for its support of managed Kubernetes clusters and “droplets” feature.
$5
Starting Price Per Month
Microsoft Advertising
Score 7.5 out of 10
N/A
Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
Pricing
DigitalOceanMicrosoft Advertising
Editions & Modules
1GB-16GB
$5.00
Starting Price Per Month
8GB-160GB
$60.00
Starting Price Per Month
No answers on this topic
Offerings
Pricing Offerings
DigitalOceanMicrosoft Advertising
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DigitalOceanMicrosoft Advertising
Features
DigitalOceanMicrosoft Advertising
Infrastructure-as-a-Service (IaaS)
Comparison of Infrastructure-as-a-Service (IaaS) features of Product A and Product B
DigitalOcean
9.1
36 Ratings
10% above category average
Microsoft Advertising
-
Ratings
Service-level Agreement (SLA) uptime9.931 Ratings00 Ratings
Dynamic scaling9.932 Ratings00 Ratings
Elastic load balancing9.423 Ratings00 Ratings
Pre-configured templates10.029 Ratings00 Ratings
Monitoring tools9.135 Ratings00 Ratings
Pre-defined machine images9.533 Ratings00 Ratings
Operating system support8.933 Ratings00 Ratings
Security controls8.732 Ratings00 Ratings
Automation6.55 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
DigitalOcean
-
Ratings
Microsoft Advertising
6.5
6 Ratings
1% above category average
Ad campaign creation00 Ratings7.96 Ratings
Ad deployment00 Ratings8.36 Ratings
Display advertising00 Ratings6.36 Ratings
Ad display and retargeting segmentation00 Ratings6.46 Ratings
Sequence targeting00 Ratings5.95 Ratings
Contextual advertising00 Ratings5.66 Ratings
Social advertising00 Ratings4.95 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
DigitalOcean
-
Ratings
Microsoft Advertising
6.6
8 Ratings
4% below category average
Ad dashboards00 Ratings6.18 Ratings
Ad performance reports00 Ratings6.77 Ratings
Ad conversion tracking00 Ratings7.36 Ratings
Ad attribution reporting00 Ratings6.96 Ratings
Ad forecasting and optimization00 Ratings5.95 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
DigitalOcean
-
Ratings
Microsoft Advertising
7.2
7 Ratings
15% below category average
Ad bidding00 Ratings7.27 Ratings
Best Alternatives
DigitalOceanMicrosoft Advertising
Small Businesses
DigitalOcean Droplets
DigitalOcean Droplets
Score 9.4 out of 10
WordStream
WordStream
Score 6.9 out of 10
Medium-sized Companies
SAP on IBM Cloud
SAP on IBM Cloud
Score 9.0 out of 10
WordStream
WordStream
Score 6.9 out of 10
Enterprises
SAP on IBM Cloud
SAP on IBM Cloud
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DigitalOceanMicrosoft Advertising
Likelihood to Recommend
8.9
(36 ratings)
7.2
(70 ratings)
Likelihood to Renew
9.0
(2 ratings)
10.0
(2 ratings)
Usability
8.8
(10 ratings)
8.0
(4 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.8
(9 ratings)
9.1
(11 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
DigitalOceanMicrosoft Advertising
Likelihood to Recommend
DigitalOcean
DigitalOcean is perfect for hosting client websites, running marketing tools, and managing media storage with Spaces and CDN. The use of Droplets to quickly launch landing pages or WordPress sites for campaigns is a Godsend. It’s great for fast, cheap, and scalable solutions. But for complex microservices or projects needing strict compliance (like HIPAA), DigitalOcean may not always be the best fit, but that depends heavily on your project.
Read full review
Microsoft
Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
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Pros
DigitalOcean
  • DigitalOcean provides some of the best cost-to-value services available
  • The DigitalOcean cloud console is very intuitive and easy to navigate
  • DigitalOcean has great support for Docker and other dev ops tools like Terraform.
  • DigitalOcean iterates quickly and provides cutting edge features for organizations that want to keep up with the latest and greatest dev ops tooling
  • DigitalOcean has a great developer community and numerous support docs/tutorials
Read full review
Microsoft
  • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
  • Nice reporting tools within the interface, detailed reports can be made fairly easily
  • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
Read full review
Cons
DigitalOcean
  • Some products/services available on other Cloud providers aren't available, but they seem to be catching up as they add new products like Managed SQL DBs.
  • While they have FreeBSD droplets (VMs), support for *BSD OSs is limited. I.e. the new monitoring agent only works on Linux.
  • There are no regions available on South America.
  • They don't seem to offer enterprise-level products, even basic ones as Windows Server, MS SQL Server, Oracle products, etc.
Read full review
Microsoft
  • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
  • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
  • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
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Likelihood to Renew
DigitalOcean
I've been very happy with it for my purposes and I plan to continue to use DigitalOcean for the foreseeable future!
Read full review
Microsoft
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
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Usability
DigitalOcean
I honestly can't think of an easier way to set up and maintain your own server. Being able to set up a server in minutes and have fully control is awesome. The UX is incredibly intuitive for first-time users as well so there's no reason to be intimidated when it comes to giving DigitalOcean a shot.
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Microsoft
It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
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Reliability and Availability
DigitalOcean
Have not found a single second of down time myself. Superior availability.
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Microsoft
No answers on this topic
Performance
DigitalOcean
Very quick response and high performance, you have to fine tune configurations on your machines though.
Read full review
Microsoft
No answers on this topic
Support Rating
DigitalOcean
They have always been fast, and the process has been straight-forward. I haven't had to use it enough to be frustrated with it, to be honest, and when I have an issue they fix it. As with all support, I wish it felt more human, but they are doing aces.
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Microsoft
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
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Alternatives Considered
DigitalOcean
DigitalOcean is an inexpensive product as compared to other products available in the market. The UI is easy and the beginner can also understand the UI with the step by step guide. It provides a lot of custom features and the user needs to pay only for what they are using. Amazon has a complex UI and is on the expensive side. DigitalOcean is simple to use and is easily manageable and the servers can easily be set up without additional cost and such.
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Microsoft
Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
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Scalability
DigitalOcean
Great scalability, you can start with small plans and move up to premium features at a very good price.
Read full review
Microsoft
No answers on this topic
Return on Investment
DigitalOcean
  • Positive - Elastic computer instances make it possible to pay for only for what you need.
  • Positive - Competitive pricing - some of the products that DigitalOcean offers are much cheaper than those offered by competitors.
  • Negative - Having to go to other cloud computing platforms for more specific, advanced services like Computer Vision optimized services, GPU cloud compute instances, etc...
Read full review
Microsoft
  • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
  • It does have an easy import from Google so you're not doubling efforts.
  • The CPCs tend to be less expensive than Google - which is always good for business owners.
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ScreenShots