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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A

    IBM Cognos Analytics

    Score7.7 out of 10
    N/AIBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.

    $11.25

    per month per user

    Pricing
    D&B HooversIBM Cognos Analytics
    Editions & Modules
    No answers on this topic
    On Demand - Standard
    USD 11.25
    per month per user
    On Demand - Premium
    USD 44.90
    per month per user
    Offerings
    Pricing Offerings
    D&B HooversIBM Cognos Analytics
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B HooversIBM Cognos Analytics
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    99 Answers
    97%
    Would buy again
    92 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    89 Answers
    94%
    Delivers good value for the price
    79 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    103 Answers
    96%
    Happy with the feature set
    91 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    62 Answers
    93%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    70 Answers
    96%
    Implementation went as expected
    64 Answers
    Features
    D&B HooversIBM Cognos Analytics
    Prospecting
    Comparison of Prospecting features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    IBM Cognos Analytics
    -
    Ratings
    Advanced search6.7115 Ratings00 Ratings
    Identification of new leads7.8107 Ratings00 Ratings
    List quality6.5116 Ratings00 Ratings
    List upload/download7.2109 Ratings00 Ratings
    Ideal customer targeting7.5104 Ratings00 Ratings
    Load time/data access9.3115 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    IBM Cognos Analytics
    -
    Ratings
    Contact information8.5109 Ratings00 Ratings
    Company information9.2119 Ratings00 Ratings
    Industry information8.7116 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    IBM Cognos Analytics
    -
    Ratings
    Lead qualification process7.677 Ratings00 Ratings
    Smart lists and recommendations7.987 Ratings00 Ratings
    Salesforce integration7.862 Ratings00 Ratings
    Company/business profiles7.8109 Ratings00 Ratings
    Alerts and reminders7.878 Ratings00 Ratings
    Data hygiene8.594 Ratings00 Ratings
    Automatic data refresh8.985 Ratings00 Ratings
    Tags7.970 Ratings00 Ratings
    Filters and segmentation7.992 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    IBM Cognos Analytics
    -
    Ratings
    Sales email templates10.07 Ratings00 Ratings
    Append emails to records9.555 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    -
    Ratings
    IBM Cognos Analytics
    7.7
    138 Ratings
    6% below category average
    Pixel Perfect reports00 Ratings7.6129 Ratings
    Customizable dashboards00 Ratings8.0136 Ratings
    Report Formatting Templates00 Ratings7.5131 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    -
    Ratings
    IBM Cognos Analytics
    7.9
    138 Ratings
    1% below category average
    Drill-down analysis00 Ratings7.4136 Ratings
    Formatting capabilities00 Ratings8.3139 Ratings
    Integration with R or other statistical packages00 Ratings7.397 Ratings
    Report sharing and collaboration00 Ratings8.6133 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    -
    Ratings
    IBM Cognos Analytics
    9.2
    136 Ratings
    11% above category average
    Publish to Web00 Ratings9.836 Ratings
    Publish to PDF00 Ratings8.2132 Ratings
    Report Versioning00 Ratings9.833 Ratings
    Report Delivery Scheduling00 Ratings8.2134 Ratings
    Delivery to Remote Servers00 Ratings9.918 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    -
    Ratings
    IBM Cognos Analytics
    7.4
    124 Ratings
    8% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.9121 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.0114 Ratings
    Predictive Analytics00 Ratings6.7110 Ratings
    Pattern Recognition and Data Mining00 Ratings6.947 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    -
    Ratings
    IBM Cognos Analytics
    7.8
    130 Ratings
    8% below category average
    Multi-User Support (named login)00 Ratings7.5129 Ratings
    Role-Based Security Model00 Ratings7.5127 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.4127 Ratings
    Report-Level Access Control00 Ratings8.257 Ratings
    Single Sign-On (SSO)00 Ratings8.6111 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    -
    Ratings
    IBM Cognos Analytics
    6.3
    109 Ratings
    20% below category average
    Responsive Design for Web Access00 Ratings6.8104 Ratings
    Mobile Application00 Ratings6.390 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.696 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of D&B Hoovers and IBM Cognos Analytics
    Feature
    D&B Hoovers
    -
    Ratings
    IBM Cognos Analytics
    9.2
    87 Ratings
    17% above category average
    REST API00 Ratings7.683 Ratings
    Javascript API00 Ratings7.779 Ratings
    iFrames00 Ratings9.912 Ratings
    Java API00 Ratings10.013 Ratings
    Themeable User Interface (UI)00 Ratings9.915 Ratings
    Customizable Platform (Open Source)00 Ratings9.99 Ratings
    Best Alternatives
    D&B HooversIBM Cognos Analytics
    Small Businesses
    Owler
    Score9.7 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B HooversIBM Cognos Analytics
    Likelihood to Recommend
    8.5
    (126 ratings)
    8.0
    (158 ratings)
    Likelihood to Renew
    9.8
    (13 ratings)
    8.4
    (31 ratings)
    Usability
    7.6
    (8 ratings)
    7.3
    (10 ratings)
    Availability
    9.1
    (5 ratings)
    8.6
    (4 ratings)
    Performance
    9.0
    (4 ratings)
    9.0
    (5 ratings)
    Support Rating
    7.4
    (10 ratings)
    1.0
    (9 ratings)
    In-Person Training
    -
    (0 ratings)
    8.7
    (4 ratings)
    Online Training
    9.2
    (2 ratings)
    8.0
    (4 ratings)
    Implementation Rating
    8.8
    (8 ratings)
    7.0
    (7 ratings)
    Configurability
    7.7
    (3 ratings)
    7.0
    (3 ratings)
    Contract Terms and Pricing Model
    9.0
    (3 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.6
    (40 ratings)
    Data Sources
    -
    (0 ratings)
    8.3
    (40 ratings)
    Ease of integration
    9.1
    (2 ratings)
    5.5
    (6 ratings)
    Product Scalability
    8.6
    (3 ratings)
    6.4
    (5 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (3 ratings)
    7.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (3 ratings)
    7.0
    (1 ratings)
    User Testimonials
    D&B HooversIBM Cognos Analytics
    Likelihood to Recommend
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
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    IBM
    For Transaction monitoring, we build reports for executive management, providing insights into the number of alerts, the types or categories of detection scenarios, the risk profile, and a snapshot of high- or urgent-priority cases to be reported to AUSTRAC. Congos helps to build the report by ingesting alert data exported from SAS datasets. It joins with other data from Teradata and Customer Hub (Oracle).
    Incentivized
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    Pros
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
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    IBM
    • Enterprise reporting - Create, customise, and run reports on sales trends, consumer sentiment, etc.
    • Dashboard creation and data exploration & analysis - Using drag and drop feature to create ad-hoc visualisation. Additionally, using AI powered natural language query feature for data analysis and dashboard input (formation of pie, bar, line charts). It's useful for no-technical person to put queries around the spreadsheet data to get quick answers.
    • Building insights for accurate decision making - Package reports with data backed insights for stakeholders in pdf, and Excel format to support business ad-hoc cases, forecasting and strategic recommendations on relevant asks.
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    Cons
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
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    IBM
    • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
    • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
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    Likelihood to Renew
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
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    IBM
    For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
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    Usability
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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    IBM
    We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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    Reliability and Availability
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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    IBM
    Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
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    Performance
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
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    IBM
    Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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    Support Rating
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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    IBM
    Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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    In-Person Training
    Dun Bradstreet
    No answers on this topic
    IBM
    Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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    Online Training
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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    IBM
    The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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    Implementation Rating
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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    IBM
    Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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    Alternatives Considered
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
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    IBM
    Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
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    Contract Terms and Pricing Model
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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    IBM
    No answers on this topic
    Scalability
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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    IBM
    We rate IBM Cognos Analytics a 9 out of 10 for overall scalability. The platform handles large numbers of users, reports, and analytical workloads very reliably. We have experienced strong performance even in demanding enterprise environments with substantial data volumes. Its architecture provides sufficient flexibility to scale resources according to demand, making it well suited for large, business-critical deployments.
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    Professional Services
    Dun Bradstreet
    very professional
    Incentivized
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    IBM
    No answers on this topic
    Return on Investment
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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    IBM
    • The platform can be pretty pricey.
    • Convoluted contracts and they fine you for any breach during audits.
    • Things are changed between releases without any warning and break.
    • It is second to none at being able to customize list and crosstab type reports.
    • You can easily set up a report to be emailed out every day and even have it export the report to a shared folder.
    • On-prem environments can be scaled up pretty much as much as you would like.
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    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

    IBM Cognos Analytics Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot