TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A

    Salesforce Starter

    Score9 out of 10
    Small Businesses (1-50 employees)
    Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.

    $35

    per month per user

    Pricing
    D&B HooversSalesforce Starter
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B HooversSalesforce Starter
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B HooversSalesforce Starter
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    99 Answers
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    89 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    103 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    62 Answers
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    70 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    D&B HooversSalesforce Starter
    Prospecting
    Comparison of Prospecting features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    Salesforce Starter
    -
    Ratings
    Advanced search6.7115 Ratings00 Ratings
    Identification of new leads7.7107 Ratings00 Ratings
    List quality6.5116 Ratings00 Ratings
    List upload/download7.2109 Ratings00 Ratings
    Ideal customer targeting7.5104 Ratings00 Ratings
    Load time/data access9.3115 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    Salesforce Starter
    -
    Ratings
    Contact information8.5109 Ratings00 Ratings
    Company information9.2119 Ratings00 Ratings
    Industry information8.7116 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    Salesforce Starter
    -
    Ratings
    Lead qualification process7.577 Ratings00 Ratings
    Smart lists and recommendations7.987 Ratings00 Ratings
    Salesforce integration7.862 Ratings00 Ratings
    Company/business profiles7.8109 Ratings00 Ratings
    Alerts and reminders7.878 Ratings00 Ratings
    Data hygiene8.594 Ratings00 Ratings
    Automatic data refresh8.985 Ratings00 Ratings
    Tags7.970 Ratings00 Ratings
    Filters and segmentation7.992 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    Salesforce Starter
    -
    Ratings
    Sales email templates10.07 Ratings00 Ratings
    Append emails to records9.555 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    -
    Ratings
    Salesforce Starter
    8.7
    7 Ratings
    10% above category average
    Customer data management / contact management00 Ratings7.37 Ratings
    Territory management00 Ratings7.57 Ratings
    Opportunity management00 Ratings9.07 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.46 Ratings
    Quote & order management00 Ratings9.55 Ratings
    Interaction tracking00 Ratings8.56 Ratings
    Channel / partner relationship management00 Ratings9.75 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    -
    Ratings
    Salesforce Starter
    7.2
    6 Ratings
    7% below category average
    Lead management00 Ratings7.26 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    -
    Ratings
    Salesforce Starter
    8.2
    5 Ratings
    6% above category average
    Task management00 Ratings9.65 Ratings
    Billing and invoicing management00 Ratings6.35 Ratings
    Reporting00 Ratings8.65 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    -
    Ratings
    Salesforce Starter
    9.0
    5 Ratings
    16% above category average
    Forecasting00 Ratings9.05 Ratings
    Pipeline visualization00 Ratings8.85 Ratings
    Customizable reports00 Ratings9.25 Ratings
    Customization
    Comparison of Customization features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    -
    Ratings
    Salesforce Starter
    6.7
    6 Ratings
    13% below category average
    Custom fields00 Ratings7.06 Ratings
    Custom objects00 Ratings7.05 Ratings
    Scripting environment00 Ratings5.75 Ratings
    API for custom integration00 Ratings7.35 Ratings
    Security
    Comparison of Security features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    -
    Ratings
    Salesforce Starter
    8.6
    6 Ratings
    2% above category average
    Single sign-on capability00 Ratings8.66 Ratings
    Role-based user permissions00 Ratings8.66 Ratings
    Social CRM
    Comparison of Social CRM features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    -
    Ratings
    Salesforce Starter
    8.6
    5 Ratings
    14% above category average
    Social engagement00 Ratings8.65 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    -
    Ratings
    Salesforce Starter
    8.2
    5 Ratings
    8% above category average
    Marketing automation00 Ratings8.35 Ratings
    Compensation management00 Ratings8.15 Ratings
    Platform
    Comparison of Platform features of D&B Hoovers and Salesforce Starter
    Feature
    D&B Hoovers
    -
    Ratings
    Salesforce Starter
    8.3
    6 Ratings
    9% above category average
    Mobile access00 Ratings8.36 Ratings
    Best Alternatives
    D&B HooversSalesforce Starter
    Small Businesses
    Owler
    Score9.7 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B HooversSalesforce Starter
    Likelihood to Recommend
    8.5
    (126 ratings)
    9.0
    (7 ratings)
    Likelihood to Renew
    9.8
    (13 ratings)
    4.0
    (1 ratings)
    Usability
    7.6
    (8 ratings)
    8.4
    (4 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    7.4
    (10 ratings)
    -
    (0 ratings)
    Online Training
    9.2
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.8
    (8 ratings)
    -
    (0 ratings)
    Configurability
    7.7
    (3 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (3 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    D&B HooversSalesforce Starter
    Likelihood to Recommend
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    Salesforce
    If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    Salesforce
    • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
    • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
    • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    Salesforce
    • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
    • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
    Incentivized
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Usability
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    Salesforce
    The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
    Incentivized
    Read full review
    Reliability and Availability
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Performance
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Support Rating
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Online Training
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Implementation Rating
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Alternatives Considered
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
    Read full review
    Salesforce
    more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Scalability
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Professional Services
    Dun Bradstreet
    very professional
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Return on Investment
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
    Read full review
    Salesforce
    • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.
    Incentivized
    Read full review
    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

    Salesforce Starter Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot