Lattice Engines (discontinued) vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lattice Engines (discontinued)
Score 2.0 out of 10
N/A
D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.N/A
TechTarget Priority Engine
Score 7.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
Lattice Engines (discontinued)TechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Lattice Engines (discontinued)TechTarget Priority Engine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Lattice Engines (discontinued)TechTarget Priority Engine
Top Pros
Top Cons
Features
Lattice Engines (discontinued)TechTarget Priority Engine
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Lattice Engines (discontinued)
-
Ratings
TechTarget Priority Engine
7.3
8 Ratings
6% below category average
Contact information00 Ratings7.68 Ratings
Company information00 Ratings7.78 Ratings
Industry information00 Ratings6.68 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Lattice Engines (discontinued)
-
Ratings
TechTarget Priority Engine
6.2
7 Ratings
21% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings6.87 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings7.77 Ratings
Buyer journey tracking00 Ratings6.37 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.65 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings7.05 Ratings
Best Alternatives
Lattice Engines (discontinued)TechTarget Priority Engine
Small Businesses
Mediafly Intelligence360
Mediafly Intelligence360
Score 7.8 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 8.0 out of 10
Medium-sized Companies
Clari
Clari
Score 8.3 out of 10
Qualified
Qualified
Score 9.5 out of 10
Enterprises
Clari
Clari
Score 8.3 out of 10
Demandbase One
Demandbase One
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Lattice Engines (discontinued)TechTarget Priority Engine
Likelihood to Recommend
2.0
(7 ratings)
7.8
(15 ratings)
Likelihood to Renew
8.1
(5 ratings)
-
(0 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
9.0
(2 ratings)
-
(0 ratings)
Support Rating
8.7
(3 ratings)
7.7
(2 ratings)
In-Person Training
8.3
(2 ratings)
-
(0 ratings)
Online Training
7.0
(2 ratings)
-
(0 ratings)
Implementation Rating
7.8
(3 ratings)
-
(0 ratings)
User Testimonials
Lattice Engines (discontinued)TechTarget Priority Engine
Likelihood to Recommend
Discontinued Products
Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
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TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
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Pros
Discontinued Products
  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
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TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
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Cons
Discontinued Products
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
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TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
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Likelihood to Renew
Discontinued Products
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
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TechTarget
No answers on this topic
Usability
Discontinued Products
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
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TechTarget
No answers on this topic
Reliability and Availability
Discontinued Products
We have not had any outages.
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TechTarget
No answers on this topic
Performance
Discontinued Products
The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
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TechTarget
No answers on this topic
Support Rating
Discontinued Products
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
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TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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In-Person Training
Discontinued Products
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
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TechTarget
No answers on this topic
Online Training
Discontinued Products
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
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TechTarget
No answers on this topic
Implementation Rating
Discontinued Products
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
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TechTarget
No answers on this topic
Alternatives Considered
Discontinued Products
Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
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TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
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Return on Investment
Discontinued Products
  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
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TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
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ScreenShots