Likelihood to Recommend Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
Read full review TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review Pros Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen. Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows. They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly. The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out. Read full review Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution. I don't know of another alternative source, but TechTarget provides data on content that people are researching. TechTarget provides current tech stack for companies that I'm researching. Read full review Cons Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller. Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time Hard to identify which attributes are meaningful enough to include as enrichment in SFDC. Read full review It is not particularly intuitive Too many steps to get where I need to go Needs to provide more depth to help determine urgency and intent to buy Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end. Read full review Likelihood to Renew I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
Dorea Zalesak Inside Sales Commercial Account Manager (Print & Personal Systems)
Read full review Usability The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
Read full review Reliability and Availability We have not had any outages.
Read full review Performance The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
Read full review Support Rating It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
Read full review I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Read full review In-Person Training Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
Read full review Online Training I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
Read full review Implementation Rating The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
Read full review Alternatives Considered Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
Read full review TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Read full review Return on Investment We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po". Read full review It is best when used in conjunction with all of our other tooling and not used alone It has enabled my team to have a better feel for what is happening at a prospect's company It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages Read full review ScreenShots