Ecwid by Lightspeed vs. Miva

Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.

Incentivized

Miva is a SaaS closed platform. Page builder has bugs and errors, it's not as easy to work with as they say. To work with Miva, you need to work with their professional services or an agency, it's not a cheap platform to make changes to. Has anyone read the latest terms of service update from Miva sent out yesterday 5/21? It's extremely concerning. Miva could shut you off the day after a payment for your subscription fails. Why would they do this to their customers?

Under section C. (ii) Payment Terms: d (ii) Customer shall be in default of this Agreement. If Customer’s Account is not paid in full on the invoice date, Miva reserves the right to interrupt or terminate Customer’s access to and use of the Services and to any other Miva Products and/or Services on the following day. Miva is not responsible for any losses or damages resulting from any interruption or termination of the Services due to outdated or incorrect payment information.

Miva is based in San Diego, CA. Under California law (e.g., California Business and Professions Code § 17200 for unfair business practices), a 24-hour notice period for service suspension could be deemed unreasonable, especially
for a critical business service like an ecommerce platform. Courts often expect “reasonable notice” (typically 5-30 days) to allow the customer to cure the default.

This change isn't lawful and it's extremely concerning to anyone who hosts a website on their platform. No opportunity to cure? They used to have a 15 day grace period to cure. One would wonder why they would be unreasonable
in taking this away when it's best practice throughout the e-commerce industry.

• Clarity - there has been very little confusion and need to reach out to Customer Support for help
• Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
• Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.

• The ability to quickly change the look and feel of any given page in the store. The storefront, category, product description, and all checkout pages are easily customize-able using simple HTML language.
• With minimal effort, more sophisticated changes and behaviors of the store can be modified using MivaScript, the language Miva Merchant is built upon.
• New features are very easy to add using a huge selection of 3rd party feature modules that typically sell for less that $100. Miva has so many features already built in, but if there is a major common feature not already in the code, it's almost a sure bet that there is a affordable and easy to install module that will meet your e-commerce business requirements.
• Miva corporation provides a high level of free support 7 days a week and 24 hours a day.

• Recurring billing - ability to bill subscription customers without having to go to my payment gateway
• Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
• Expensive customization - if you want to customize anything, it is very expensive

• The Miva admin area hasn't been the most user-friendly in the past. However, the admin in the the upcoming new Miva Merchant 9 Release has been completely revamped, is VERY user-friendly, and is formatted for desktop as well as mobile devices.
• Some fairly standard ecommerce functionality like Gift Certificates, Coupons, Sale Prices, etc have previously required third-party modules or template customization. However, many of these features are being built into Miva Merchant upcoming releases.

The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.

Incentivized

For most clients, the MIVA Merchant platform, in combination with 3rd party plugins from ADS, Emporium Plus, eMediaSales and Sebenza, has all of the bells and whistles they need. While MIVA is lacking in a mobile friendly option and the ability to easily sell soft goods like mp3's or eBooks, these additions are coming to MIVA soon. The lack of connectivity to popular POS systems is also a negative for us. We will certainly continue to offer MIVA Merchant to clients.

I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.

I won't say usability is all bad with Miva; basic product configuration isn't complicated and assigning products to categories works well. However, when you go beyond the most elementary tasks, things almost always become needlessly cumbersome and the information stored by the platform is inherently poorly organized. They've really hyped that Miva 9 released last year features a re-worked admin interface, but from our perspective they've simply given it a fresh coat of paint, made the layout passably mobile friendly, but yet still have not in a substantive way addressed the glaring deficiencies at the core of the platform itself. Adding custom admin area bookmarks is a band aid, not a proper fix.

Always available. Very reliable

I work with multiple Miva sites daily, and uptime is fantastic. Outages are rare from my experience, and any issues have generally been short and handled quickly.

Good overall performance both in desktop and mobile

I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.

I would give 10, but there were a couple of times when I was misinformed and I had to do some unnecessary work. When you have to work on every product individually and then you discover you could have done it in bulk it kind of makes you roll your eyes back. I also have an issue still with some shipping settings that no one seems to understand. But the support team is super friendly, they are trying

Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate

Creating the Miva store originally took a reasonable amount of time, 2-3 months, but we were unable to migrate our orders and customer accounts from the old platform. Additional refinements were required over the following 6 months to refine the functionality and features so that they worked properly for our store and fulfillment process.

We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.

Incentivized

Each player has positive features and value to add to a business. BigCommerce and Shopify have brand recognition that has lead to them being the more common choice in eCommerce. Overall, they have their place for simple B2C sites, and less complex B2B sites. Miva was the only one where we had access to not only the core of the platform, but every part of our page templates. Most platforms will give you a box to stay in, but Miva lets you define the box, and when it doesn't fit your needs, you can adjust it to bring it where it will benefit your company most. Some of the major benefits that we couldn't find on other platforms: Ability to incorporate APIs at any stage of customer journey Unlimited Custom / Complex Product Configurators and Builders Easy to understand the structure and hierarchy of pages and templates.

Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services

Miva has proven to be a great solution for smaller mom-and-pop stores through large enterprise-class businesses with tens of thousands of products. Performance is just as strong on enterprise-class stores as on considerably smaller stores, and an increasing number of marketing/sales tools are continually being added to the core Miva functionality to keep up with current marketplace demands.

• We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
• It can be implemented quickly for basic online stores.
• Once the system is configured, ROI will dramatically go up.

Incentivized

• Running a business in general (and this applies to e-commerce of course) involves not enough time to do too many things. Any place one can automate/streamline/ simplify some of these myriad things, you gain more time to focus on high value activities. We have found that the more we have been able to leverage Miva's capabilities (often with our own tools), the more time we can spend on marketing, sales and product development.