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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ecwid by Lightspeed

    Score10 out of 10
    N/AEcwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…

    $5

    per month

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Pricing
    Ecwid by LightspeedShopify
    Editions & Modules
    Starter
    $5
    per month
    Venture
    $30
    per month
    Business
    $55
    per month
    Unlimited
    $130
    per month
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Offerings
    Pricing Offerings
    Ecwid by LightspeedShopify
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsA 16% discount is offered for annual billing.A 25% discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    Ecwid by LightspeedShopify
    Considered Both Products
    Ecwid
    Chose Ecwid by Lightspeed
    Ecwid is much more intuitive than Shopify and offers enough flexibility that you don't need a myriad of 3rd party add-ons. Super fast to start up. More offerings of payment processors. An easy way to try out a solution before being charged after a 14 day period.
    Incentivized
    Chose Ecwid by Lightspeed
    Ecwid stacks up extremely well compared to the other products I’ve listed. Sure, there any some instances in which the other products may be better suited due to their very high level of customization. However, for the average business, Ecwid will not only meet their …
    Incentivized
    Chose Ecwid by Lightspeed
    We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition …
    Incentivized
    Shopify
    Chose Shopify
    I personally prefer and use Wix, because of customization and it is a few dollars cheaper. But what Shopify offers in the Store package compared to Wix are the currencies accepted, being able to subscribe, automated sales tax, or SEO options. To get all that out of Wix you …
    Incentivized
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    98%
    Would buy again
    80 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    11 Answers
    97%
    Delivers good value for the price
    77 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    9 Answers
    93%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    10 Answers
    93%
    Lived up to sales and marketing promises
    68 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    95%
    Implementation went as expected
    69 Answers
    Features
    Ecwid by LightspeedShopify
    Online Storefront
    Comparison of Online Storefront features of Ecwid by Lightspeed and Shopify
    Feature
    Ecwid by Lightspeed
    10.0
    13 Ratings
    25% above category average
    Shopify
    8.4
    149 Ratings
    7% above category average
    Product catalog & listings10.013 Ratings8.7149 Ratings
    Product management10.013 Ratings8.2147 Ratings
    Bulk product upload10.06 Ratings8.3125 Ratings
    Branding10.011 Ratings8.6146 Ratings
    Mobile storefront10.011 Ratings9.1142 Ratings
    Product variations10.013 Ratings7.9139 Ratings
    Website integration10.012 Ratings8.7140 Ratings
    Visual customization10.013 Ratings8.7146 Ratings
    CMS00 Ratings7.6118 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Ecwid by Lightspeed and Shopify
    Feature
    Ecwid by Lightspeed
    10.0
    12 Ratings
    26% above category average
    Shopify
    8.5
    141 Ratings
    10% above category average
    Abandoned cart recovery10.011 Ratings8.2131 Ratings
    Checkout user experience10.011 Ratings8.8139 Ratings
    Online Payment System
    Comparison of Online Payment System features of Ecwid by Lightspeed and Shopify
    Feature
    Ecwid by Lightspeed
    10.0
    12 Ratings
    18% above category average
    Shopify
    9.4
    143 Ratings
    12% above category average
    eCommerce security10.012 Ratings9.4143 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Ecwid by Lightspeed and Shopify
    Feature
    Ecwid by Lightspeed
    10.0
    11 Ratings
    26% above category average
    Shopify
    8.3
    146 Ratings
    8% above category average
    Promotions & discounts10.011 Ratings8.4140 Ratings
    Personalized recommendations10.07 Ratings8.432 Ratings
    SEO10.09 Ratings8.1135 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Ecwid by Lightspeed and Shopify
    Feature
    Ecwid by Lightspeed
    10.0
    13 Ratings
    22% above category average
    Shopify
    8.1
    147 Ratings
    1% above category average
    Order processing10.013 Ratings9.0144 Ratings
    Inventory management10.011 Ratings7.6143 Ratings
    Shipping10.012 Ratings8.5135 Ratings
    Custom functionality10.013 Ratings8.7136 Ratings
    Multi-site management00 Ratings6.719 Ratings
    Best Alternatives
    Ecwid by LightspeedShopify
    Small Businesses
    Shopify Plus
    Score8.9 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Shopify Plus
    Score8.9 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ecwid by LightspeedShopify
    Likelihood to Recommend
    10.0
    (13 ratings)
    8.4
    (162 ratings)
    Likelihood to Renew
    9.6
    (2 ratings)
    10.0
    (16 ratings)
    Usability
    10.0
    (8 ratings)
    8.3
    (16 ratings)
    Availability
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    Performance
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.6
    (7 ratings)
    10.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    10.0
    (2 ratings)
    Configurability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Ecwid by LightspeedShopify
    Likelihood to Recommend
    Ecwid
    Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
    Incentivized
    Read full review
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    Pros
    Ecwid
    • Clarity - there has been very little confusion and need to reach out to Customer Support for help
    • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
    • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
    Read full review
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
    Read full review
    Cons
    Ecwid
    • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
    • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
    • Expensive customization - if you want to customize anything, it is very expensive
    Read full review
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
    Read full review
    Likelihood to Renew
    Ecwid
    The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
    Incentivized
    Read full review
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
    Read full review
    Usability
    Ecwid
    I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
    Read full review
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
    Read full review
    Reliability and Availability
    Ecwid
    Always available. Very reliable
    Read full review
    Shopify
    Shopify support is always available when you need them.
    Incentivized
    Read full review
    Performance
    Ecwid
    Good overall performance both in desktop and mobile
    Read full review
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
    Read full review
    Support Rating
    Ecwid
    I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
    Read full review
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
    Read full review
    Online Training
    Ecwid
    No answers on this topic
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
    Read full review
    Implementation Rating
    Ecwid
    Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
    Read full review
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
    Read full review
    Alternatives Considered
    Ecwid
    We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
    Incentivized
    Read full review
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
    Read full review
    Scalability
    Ecwid
    Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
    Read full review
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
    Read full review
    Return on Investment
    Ecwid
    • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
    • It can be implemented quickly for basic online stores.
    • Once the system is configured, ROI will dramatically go up.
    Incentivized
    Read full review
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
    Read full review
    ScreenShots

    Ecwid by Lightspeed Screenshots

    Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.