19 Ratings
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Score 5.7 out of 100
67 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Emarsys

The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Emarsys
5.9
SAP Commerce Cloud (formerly SAP Hybris)
WYSIWYG email editor
Emarsys
1.0
SAP Commerce Cloud (formerly SAP Hybris)
Dynamic content
Emarsys
5.7
SAP Commerce Cloud (formerly SAP Hybris)
Ability to test dynamic content
Emarsys
7.6
SAP Commerce Cloud (formerly SAP Hybris)
Landing pages
Emarsys
7.0
SAP Commerce Cloud (formerly SAP Hybris)
A/B testing
Emarsys
8.0
SAP Commerce Cloud (formerly SAP Hybris)
Mobile optimization
Emarsys
5.7
SAP Commerce Cloud (formerly SAP Hybris)
Email deliverability
Emarsys
7.2
SAP Commerce Cloud (formerly SAP Hybris)
List management
Emarsys
5.8
SAP Commerce Cloud (formerly SAP Hybris)
Triggered drip sequences
Emarsys
5.1
SAP Commerce Cloud (formerly SAP Hybris)

Lead Management

Emarsys
6.0
SAP Commerce Cloud (formerly SAP Hybris)
Lead nurturing
Emarsys
6.0
SAP Commerce Cloud (formerly SAP Hybris)
Lead scoring and grading
Emarsys
6.0
SAP Commerce Cloud (formerly SAP Hybris)

Reporting & Analytics

Emarsys
7.2
SAP Commerce Cloud (formerly SAP Hybris)
Dashboards
Emarsys
8.5
SAP Commerce Cloud (formerly SAP Hybris)
Standard reports
Emarsys
7.6
SAP Commerce Cloud (formerly SAP Hybris)
Custom reports
Emarsys
5.6
SAP Commerce Cloud (formerly SAP Hybris)

Platform & Infrastructure

Emarsys
6.1
SAP Commerce Cloud (formerly SAP Hybris)
API
Emarsys
7.8
SAP Commerce Cloud (formerly SAP Hybris)
Role-based workflow & approvals
Emarsys
1.0
SAP Commerce Cloud (formerly SAP Hybris)
Customizability
Emarsys
9.4
SAP Commerce Cloud (formerly SAP Hybris)

Online Storefront

Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Product catalog & listings
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.1
Product management
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Bulk product upload
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Branding
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
7.8
Mobile storefront
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.1
Product variations
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.0
Website integration
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
7.8
Visual customization
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
7.5
CMS
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
7.3

Online Shopping Cart

Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.0
Abandoned cart recovery
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
7.5
Checkout user experience
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.6

Online Payment System

Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.8
eCommerce security
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.8

eCommerce Marketing

Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Promotions & discounts
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Personalized recommendations
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.5
SEO
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
7.9

eCommerce Business Management

Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Multi-site management
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.0
Order processing
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.4
Inventory management
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.5
Shipping
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Custom functionality
Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
7.7

Pros

Emarsys

  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Large scale product and user data management.
  • Out of the box support for common eCommerce functionality.
  • Robust platform that is supported well and consistently by the Hybris team who are available for direct support if needed.
  • Integrates well with other services if Hybris does not meet all business needs.
  • Localization for multi-national support was easy to implement.
Carter Lathrop | TrustRadius Reviewer

Cons

Emarsys

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • CMS Cockpit is slow and inefficient for performing certain kinds of content management and template manipulation tasks. I often defer to the HMC, but this is not a feasible option for our client's content management team.
  • The OOTB UI code that ships with v5.0.1 is several years behind industry standard front end technology. v5.1 shows no promise of significant improvements in this arena. Some things I'd like to see: Dropping the Blueprint framework in favor of something Like Bootstrap, Less Framework or AngularJS. Jquery and key dependent plug-ins need to be upgraded and large, over-featured plugins like JQuery UI abandoned. SASS + Compass should replace static CSS. Granule should be dropped in favor of better tools for JS dependency management, code minification, and file concatenation.
  • Maintaining independent codebases for Desktop and Mobile views increases UI development hours by a margin of 30-50%. Natively supporting the option to configure a responsive design with a framework such as AngularJS would offer flexibility to serve up content and site chrome targeted at a wider range of device classes than just desktop machines and mobile phones.
Erin Riggers | TrustRadius Reviewer

Likelihood to Renew

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 9.3
Based on 2 answers
Its has very good features and with each upgrade the additional features are really exciting. Hybris delivers the top-rated e-commerce software and omni-channel solution to help enterprises across the globe innovate faster and sell more.
Anonymous | TrustRadius Reviewer

Usability

Emarsys

No score
No answers yet
No answers on this topic

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 7.0
Based on 2 answers
Figuring out the CMS tools took some time. Supporting documentation is sparse.I also found the tools to be slow at times, making simple template edits an arduous process.
Erin Riggers | TrustRadius Reviewer

Implementation Rating

Emarsys

No score
No answers yet
No answers on this topic

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 8.0
Based on 1 answer
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers | TrustRadius Reviewer

Alternatives Considered

Emarsys

Emarsys competes very well with its competitors
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

Hybris is a massive enterprise-grade system that is built for scale. If your business has <1000 SKUs in the catalog and lacks a large full-stack +java e-commerce dev team, stick to a lighter, more agile solution. Hybris is a nuclear aircraft carrier, and it will take a lot of people, fuel and time to turn that ship.
Anonymous | TrustRadius Reviewer

Return on Investment

Emarsys

  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Better high volume sales management
  • Fewer abandoned carts during high traffic sales events
  • Savings on development as the product can be used “out of the box”.
  • Quick business decisions can be made to change e-commerce approach based on the analytical output of the product
Anonymous | TrustRadius Reviewer

Pricing Details

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

SAP Commerce Cloud (formerly SAP Hybris)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Emarsys
3.2
SAP Commerce Cloud (formerly SAP Hybris)
7.8

Likelihood to Renew

Emarsys
9.9
SAP Commerce Cloud (formerly SAP Hybris)
9.3

Usability

Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
7.0

Implementation Rating

Emarsys
SAP Commerce Cloud (formerly SAP Hybris)
8.0

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