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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    FirstSpirt CMS

    Score7.2 out of 10
    Enterprise companies (1,001+ employees)
    FirstSpirit CMS is an enterprise Content Management platform for creating, governing, and publishing digital content across websites, applications, and other delivery channels. It combines visual authoring, developer tooling, workflow controls, and content-delivery options for organizations managing multilingual and multisite digital estates.N/A
    Pricing
    EmplifiFirstSpirt CMS
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EmplifiFirstSpirt CMS
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    EmplifiFirstSpirt CMS
    Considered Both Products
    Emplifi Inc
    No answer on this topic
    Rezolve Ai Limited
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    76 Answers
    100%
    Would buy again
    16 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    63 Answers
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    80 Answers
    94%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    51 Answers
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    63 Answers
    100%
    Implementation went as expected
    13 Answers
    Features
    EmplifiFirstSpirt CMS
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    6.4
    7 Ratings
    18% below category average
    FirstSpirt CMS
    -
    Ratings
    Boolean keyword searches6.75 Ratings00 Ratings
    Filtering out noise/spam6.46 Ratings00 Ratings
    Sentiment analysis5.55 Ratings00 Ratings
    Broad channel coverage7.07 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    7.3
    8 Ratings
    11% below category average
    FirstSpirt CMS
    -
    Ratings
    Content planning and scheduling7.38 Ratings00 Ratings
    Audience targeting7.07 Ratings00 Ratings
    Content optimization7.38 Ratings00 Ratings
    Workflow management7.67 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    7.3
    7 Ratings
    11% below category average
    FirstSpirt CMS
    -
    Ratings
    Automated routing and prioritization7.37 Ratings00 Ratings
    Customer interaction histories8.25 Ratings00 Ratings
    Bulk actions6.46 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    7.6
    6 Ratings
    2% below category average
    FirstSpirt CMS
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.66 Ratings00 Ratings
    Paid media management7.74 Ratings00 Ratings
    Campaigns and promotions7.34 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    5.8
    8 Ratings
    36% below category average
    FirstSpirt CMS
    -
    Ratings
    Twitter6.18 Ratings00 Ratings
    Facebook7.98 Ratings00 Ratings
    LinkedIn4.17 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.38 Ratings00 Ratings
    Pinterest3.25 Ratings00 Ratings
    YouTube3.95 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    6.4
    8 Ratings
    19% below category average
    FirstSpirt CMS
    -
    Ratings
    Campaign success analytics7.07 Ratings00 Ratings
    Real-time tracking6.78 Ratings00 Ratings
    Competitor analysis5.57 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    6.7
    8 Ratings
    17% below category average
    FirstSpirt CMS
    -
    Ratings
    Role-based user permissions & privileges7.38 Ratings00 Ratings
    Mobile access6.15 Ratings00 Ratings
    Security
    Comparison of Security features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    -
    Ratings
    FirstSpirt CMS
    8.9
    25 Ratings
    8% above category average
    Role-based user permissions00 Ratings8.925 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    -
    Ratings
    FirstSpirt CMS
    8.0
    22 Ratings
    2% above category average
    API00 Ratings7.819 Ratings
    Internationalization / multi-language00 Ratings8.120 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    -
    Ratings
    FirstSpirt CMS
    8.1
    27 Ratings
    3% above category average
    WYSIWYG editor00 Ratings7.726 Ratings
    Code quality / cleanliness00 Ratings7.626 Ratings
    Admin section00 Ratings8.325 Ratings
    Page templates00 Ratings8.427 Ratings
    Mobile optimization / responsive design00 Ratings8.425 Ratings
    Publishing workflow00 Ratings8.527 Ratings
    Form generator00 Ratings7.823 Ratings
    Web Content Management
    Comparison of Web Content Management features of Emplifi and FirstSpirt CMS
    Feature
    Emplifi
    -
    Ratings
    FirstSpirt CMS
    7.9
    27 Ratings
    5% above category average
    Content taxonomy00 Ratings7.725 Ratings
    SEO support00 Ratings8.524 Ratings
    Bulk management00 Ratings8.122 Ratings
    Availability / breadth of extensions00 Ratings7.321 Ratings
    Best Alternatives
    EmplifiFirstSpirt CMS
    Small Businesses
    Sendible
    Score7.2 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Vista Social
    Score9.6 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmplifiFirstSpirt CMS
    Likelihood to Recommend
    9.2
    (110 ratings)
    8.6
    (30 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    9.1
    (5 ratings)
    Usability
    8.3
    (36 ratings)
    8.2
    (16 ratings)
    Availability
    -
    (0 ratings)
    8.6
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (2 ratings)
    Support Rating
    7.7
    (43 ratings)
    7.6
    (27 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    8.2
    (2 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    8.6
    (15 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.6
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    User Testimonials
    EmplifiFirstSpirt CMS
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Rezolve Ai Limited
    Crownpeak DXM is a great solution if you are looking for a flexible platform that allows engineers to quickly develop while also making it easy for content authors to work especially in scenarios where you need multi-language support. It is also good for scenarios where you want a cloud-based solution and are looking for just one vendor to handle hosting and offer the CMS.
    Incentivized
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Rezolve Ai Limited
    • Build & manage digital experiences without dependency on your IT team
    • Built-in Digital Quality tool (DQM) tool allows you to check the quality of content and any accessibility issues and immediately flag any issues before publishing.
    • Build websites with the component-based technology and spend less effort in creating the best user experience for the end-user
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Rezolve Ai Limited
    • Crownpeak moved to a web browser admin tool in 2018, which has made the admin experience much better, but there are still a couple of features missing from the browser version that won't arrive until later in 2019.
    • Integration with 3rd party digital asset management tools would be great.
    • Smoother integration with source control would be nice.
    Incentivized
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Rezolve Ai Limited
    None of our Crownpeak clients are currently thinking about replatforming.
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Rezolve Ai Limited
    Crownpeak DXM is a flexible easy to use CMS platform speaking to the most challenging localization scenarios. Crownpeak users have the freedom to integrate DXM platform with their existing technology at no cost. Moving from legacy systems to the Saas platform is painless and cost-effective. Extensive targeting and personalization options are something that users will benefit from.
    Incentivized
    Read full review
    Reliability and Availability
    Emplifi Inc
    No answers on this topic
    Rezolve Ai Limited
    We have never encountered any issues with the availability.
    Read full review
    Performance
    Emplifi Inc
    No answers on this topic
    Rezolve Ai Limited
    Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.
    Read full review
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Rezolve Ai Limited
    Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.
    Incentivized
    Read full review
    In-Person Training
    Emplifi Inc
    No answers on this topic
    Rezolve Ai Limited
    We received on-site training from Crownpeak, the trainer had touched upon every possible scenario and provided great insights about the product & ease of implementation.
    Read full review
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Rezolve Ai Limited
    My team left training with a solid understanding of how to use the product and the developer training ended with a test to ensure the ability to properly develop was learned properly. Recently, Crownpeak has added a self-paced training option which makes it extremely flexible to on-board new developers.
    Read full review
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Rezolve Ai Limited
    SaaS model is perfect for us to avoid slow and costly version updates to get access to new features and functions. Crownpeak is a true SaaS model, so we get all the good new stuff without the need to invest in effort, time or money. this frees our teams to focus on content creation and deployment, which is pretty fast because the DXM publishes straight to html through the headless model.
    Read full review
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Rezolve Ai Limited
    I was not at this team within my organization during the evaluation period of Crownpeak. However, my previous team used Sitecore. Crownpeak is a bit easier to use from a UI perspective and has more creative options within the tool. Sitecore's clunky UI also was a reason I found out later why we ended up using Crownpeak as our DXM.
    Incentivized
    Read full review
    Scalability
    Emplifi Inc
    No answers on this topic
    Rezolve Ai Limited
    In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Rezolve Ai Limited
    • I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
    • It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
    • It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.
    Incentivized
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.