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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Freshdesk

    Score8.5 out of 10
    N/AFreshdesk (a product of Freshworks Inc.) is a customer service solution with enterprise capability. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights.…

    $18

    per month per user

    Pricing
    EmplifiFreshdesk
    Editions & Modules
    No answers on this topic
    Growth
    $18
    per month per agent
    Pro
    $59
    per month per agent
    Enterprise
    $95
    per month per agent
    Offerings
    Pricing Offerings
    EmplifiFreshdesk
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    EmplifiFreshdesk
    Considered Both Products
    Emplifi Inc
    No answer on this topic
    Freshworks Inc
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    76 Answers
    93%
    Would buy again
    213 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    63 Answers
    98%
    Delivers good value for the price
    207 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    80 Answers
    93%
    Happy with the feature set
    213 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    51 Answers
    95%
    Lived up to sales and marketing promises
    147 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    63 Answers
    94%
    Implementation went as expected
    174 Answers
    Features
    EmplifiFreshdesk
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Freshdesk
    Feature
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Freshdesk
    -
    Ratings
    Boolean keyword searches6.75 Ratings00 Ratings
    Filtering out noise/spam6.46 Ratings00 Ratings
    Sentiment analysis5.55 Ratings00 Ratings
    Broad channel coverage7.07 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Freshdesk
    Feature
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Freshdesk
    -
    Ratings
    Content planning and scheduling7.38 Ratings00 Ratings
    Audience targeting7.07 Ratings00 Ratings
    Content optimization7.38 Ratings00 Ratings
    Workflow management7.67 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Freshdesk
    Feature
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Freshdesk
    -
    Ratings
    Automated routing and prioritization7.37 Ratings00 Ratings
    Customer interaction histories8.25 Ratings00 Ratings
    Bulk actions6.46 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Freshdesk
    Feature
    Emplifi
    7.6
    6 Ratings
    1% below category average
    Freshdesk
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.66 Ratings00 Ratings
    Paid media management7.74 Ratings00 Ratings
    Campaigns and promotions7.34 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Freshdesk
    Feature
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Freshdesk
    -
    Ratings
    Twitter6.18 Ratings00 Ratings
    Facebook7.98 Ratings00 Ratings
    LinkedIn4.17 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.38 Ratings00 Ratings
    Pinterest3.25 Ratings00 Ratings
    YouTube3.95 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Freshdesk
    Feature
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Freshdesk
    -
    Ratings
    Campaign success analytics7.07 Ratings00 Ratings
    Real-time tracking6.78 Ratings00 Ratings
    Competitor analysis5.57 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and Freshdesk
    Feature
    Emplifi
    6.7
    8 Ratings
    16% below category average
    Freshdesk
    -
    Ratings
    Role-based user permissions & privileges7.38 Ratings00 Ratings
    Mobile access6.15 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Emplifi and Freshdesk
    Feature
    Emplifi
    -
    Ratings
    Freshdesk
    8.6
    210 Ratings
    5% above category average
    Organize and prioritize service tickets00 Ratings9.3206 Ratings
    Expert directory00 Ratings7.9140 Ratings
    Subscription-based notifications00 Ratings7.812 Ratings
    ITSM collaboration and documentation00 Ratings8.115 Ratings
    Ticket creation and submission00 Ratings9.0207 Ratings
    Ticket response00 Ratings9.1207 Ratings
    Self Help Community
    Comparison of Self Help Community features of Emplifi and Freshdesk
    Feature
    Emplifi
    -
    Ratings
    Freshdesk
    8.0
    185 Ratings
    0% below category average
    External knowledge base00 Ratings8.1169 Ratings
    Internal knowledge base00 Ratings8.0173 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Emplifi and Freshdesk
    Feature
    Emplifi
    -
    Ratings
    Freshdesk
    8.3
    197 Ratings
    3% above category average
    Customer portal00 Ratings8.3169 Ratings
    IVR00 Ratings8.563 Ratings
    Social integration00 Ratings8.2105 Ratings
    Email support00 Ratings8.6197 Ratings
    Help Desk CRM integration00 Ratings7.8126 Ratings
    Best Alternatives
    EmplifiFreshdesk
    Small Businesses
    Sendible
    Score7.2 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Vista Social
    Score9.6 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmplifiFreshdesk
    Likelihood to Recommend
    9.2
    (110 ratings)
    8.6
    (277 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    8.5
    (25 ratings)
    Usability
    8.3
    (36 ratings)
    9.0
    (42 ratings)
    Availability
    -
    (0 ratings)
    7.5
    (6 ratings)
    Performance
    -
    (0 ratings)
    7.6
    (6 ratings)
    Support Rating
    7.7
    (43 ratings)
    8.4
    (41 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    7.0
    (3 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    7.7
    (207 ratings)
    Configurability
    -
    (0 ratings)
    6.5
    (7 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.5
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    7.9
    (6 ratings)
    Product Scalability
    -
    (0 ratings)
    6.8
    (6 ratings)
    Professional Services
    -
    (0 ratings)
    8.7
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.6
    (5 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.7
    (5 ratings)
    User Testimonials
    EmplifiFreshdesk
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Freshworks Inc
    I believe Freshdesk is well-suited for companies that manage multiple accounts, such as those in the Business Process Outsourcing industry. It has all the necessary capabilities, such as ticket management that uses omnichannel to receive ticket requests from service requests (managed internally) in the system, emails, etc. There are also several workflow automations that can be built within the platform/system. What is lacking is the API documentation, which limits the possibilities for further automations. Overall, it is a highly recommended tool for managing employee productivity and timeliness.
    Incentivized
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Freshworks Inc
    • No prior experience with similar platforms is required to use Freshdesk. I found its interface to be quite intuitive, at least for the end user.
    • It's easy to connect with other platforms, so you can sync and manage data from other platforms because the integrations work correctly.
    • Freshdesk's technical support is quite responsive, with short and effective response times. They have easily handled my questions and issues.
    • It has tools for customizing automated chats, answering frequently asked questions before transferring to an agent. Its configuration is extensive and highly customizable.
    Incentivized
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Freshworks Inc
    • Freshdesk is buggy, full stop. I don't know how many support tickets I submitted related to user login.
    • There can be a language barrier with support and sales.
    • There were a couple of hours-long outages that significantly impacted my company's customer experience.
    Incentivized
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Freshworks Inc
    New support agents can learn the system quickly, minimizing training time and maximizing productivity from day one. Agents are more willing to use a system that is simple, reducing resistance to change and ensuring all interactions are logged (a common problem with complex systems). The platform is known for being easy to set up and customize, allowing teams (especially smaller ones) to get started with minimal technical expertise.The platform makes it easy to set and monitor Service Level Agreements (SLAs), ensuring customers get timely responses and helping managers enforce performance standards.
    Incentivized
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Freshworks Inc
    Freshdesk is extremely easy to use as implemented it on our own with average technical skills. A lot of the options are straightforward and Freshdesk provides easy-to-understand explanations for some of the more complex-sounding ones. We recently onboarded new specialists and they were able to learn Freshdesk with minimal training.
    Incentivized
    Read full review
    Reliability and Availability
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
    Incentivized
    Read full review
    Performance
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
    Incentivized
    Read full review
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Freshworks Inc
    Because I never worked with a company that responds so quickly to their customer! They are always fast at responding and very open to new ideas and quickly turning them around to include them in future releases. They walk us through when we need assistance and are very good at communicating. Overall top notch support
    Incentivized
    Read full review
    In-Person Training
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    In-person training is provided to all the agents and it is very easy to learn the basics of the Freshdesk interface. Solving tickets via dashboards, replying to the guest queries in bulk via Freshdesk. The training which is a bit hard is creating the logic according to the ticket flow and intergeration.
    Incentivized
    Read full review
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Freshworks Inc
    This tool is no doubt easy to learn but in-person training is a lot better than online training. It takes time to grasp things in the online training, however, in pandemic we have done all the training online. Apart from a bit more time we haven't faced any issues with online training.
    Incentivized
    Read full review
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Freshworks Inc
    Was a fairly quick implementation for us. However, we are only doing email integration and not some of the more complex integrations that are possible. One clarification on an earlier question. I selected that Freshdesk doesn't have a given feature, but this is not true. I selected this because there wasn't a selection for I don't use the feature. This is a weakness in the survey.
    Incentivized
    Read full review
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Freshworks Inc
    Compared to Crisp, Freshdesk offers much more organization and is just much more helpful when it comes to having more than one region/team. Not that Crisp is bad, but with Freshdesk, internal communication and collaboration are much easier, which was quite important for our team to grow.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    I was not very involved with the purchase/contract (my company purchased Fresjdesk before I was brought on), but I will say that pricing per agent made it difficult to grow our support team. Additionally, we were kind of disappointed after our upgrade because it didn't solve our pain points as much as we expected.
    Incentivized
    Read full review
    Scalability
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
    Incentivized
    Read full review
    Professional Services
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    - good customer support
    - personal contact
    - usage limited to basic product features, individually designed solutions seem unlikely
    Incentivized
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Freshworks Inc
    • Increased response times - Client Success maintains at 98% SLA for resolution
    • Categorization of feedback and issues - custom ticket fields make it easier for us to review why clients contact us on a high level
    • Standardization of internal procedures via templates, canned responses and automations
    Incentivized
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.