Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Freshdesk
Score 8.4 out of 10
N/A
Freshdesk is a cloud-based customer service software that helps businesses of all sizes to deliver customer support. Freshdesk converts requests coming in via email, web, phone, chat, and social into tickets, and unifies ticket resolution across channels. Additionally, Freshdesk lets the user automate workflows, provide self-service, manage SLAs, and measure metrics, to stay on top of customer support. Freshdesk also offers out-of-the-box features like an AI-powered support chatbot,…
$0
Up to 2 agents
Pricing
EmplifiFreshdesk
Editions & Modules
No answers on this topic
Free
$0
Up to 2 agents
Growth
$15
per month (billed annually) per agent
Pro
$49
per month (billed annually) per agent
Enterprise
$79
per month (billed annually) per agent
Offerings
Pricing Offerings
EmplifiFreshdesk
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
EmplifiFreshdesk
Features
EmplifiFreshdesk
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
6.4
7 Ratings
17% below category average
Freshdesk
-
Ratings
Boolean keyword searches6.75 Ratings00 Ratings
Filtering out noise/spam6.46 Ratings00 Ratings
Sentiment analysis5.55 Ratings00 Ratings
Broad channel coverage7.07 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.3
8 Ratings
10% below category average
Freshdesk
-
Ratings
Content planning and scheduling7.38 Ratings00 Ratings
Audience targeting7.07 Ratings00 Ratings
Content optimization7.38 Ratings00 Ratings
Workflow management7.67 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
7.3
7 Ratings
10% below category average
Freshdesk
-
Ratings
Automated routing and prioritization7.37 Ratings00 Ratings
Customer interaction histories8.25 Ratings00 Ratings
Bulk actions6.46 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.6
6 Ratings
1% below category average
Freshdesk
-
Ratings
Lead generation8.01 Ratings00 Ratings
Content marketing7.66 Ratings00 Ratings
Paid media management7.74 Ratings00 Ratings
Campaigns and promotions7.34 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
5.8
8 Ratings
36% below category average
Freshdesk
-
Ratings
Twitter6.18 Ratings00 Ratings
Facebook7.98 Ratings00 Ratings
LinkedIn4.17 Ratings00 Ratings
Google+8.01 Ratings00 Ratings
Instagram7.38 Ratings00 Ratings
Pinterest3.25 Ratings00 Ratings
YouTube3.95 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
6.4
8 Ratings
19% below category average
Freshdesk
-
Ratings
Campaign success analytics7.07 Ratings00 Ratings
Real-time tracking6.78 Ratings00 Ratings
Competitor analysis5.57 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi
6.7
8 Ratings
17% below category average
Freshdesk
-
Ratings
Role-based user permissions & privileges7.38 Ratings00 Ratings
Mobile access6.15 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Emplifi
-
Ratings
Freshdesk
8.6
195 Ratings
5% above category average
Organize and prioritize service tickets00 Ratings9.2191 Ratings
Expert directory00 Ratings8.2129 Ratings
Subscription-based notifications00 Ratings8.43 Ratings
ITSM collaboration and documentation00 Ratings7.64 Ratings
Ticket creation and submission00 Ratings9.3191 Ratings
Ticket response00 Ratings9.1191 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Emplifi
-
Ratings
Freshdesk
8.5
175 Ratings
6% above category average
External knowledge base00 Ratings8.6159 Ratings
Internal knowledge base00 Ratings8.4163 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Emplifi
-
Ratings
Freshdesk
8.9
184 Ratings
11% above category average
Customer portal00 Ratings8.9156 Ratings
IVR00 Ratings9.158 Ratings
Social integration00 Ratings8.599 Ratings
Email support00 Ratings9.2183 Ratings
Help Desk CRM integration00 Ratings8.6117 Ratings
Best Alternatives
EmplifiFreshdesk
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CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
SysAid
SysAid
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmplifiFreshdesk
Likelihood to Recommend
9.2
(110 ratings)
8.6
(261 ratings)
Likelihood to Renew
9.1
(6 ratings)
8.0
(24 ratings)
Usability
8.1
(36 ratings)
9.4
(43 ratings)
Availability
-
(0 ratings)
7.9
(7 ratings)
Performance
-
(0 ratings)
8.1
(7 ratings)
Support Rating
8.8
(43 ratings)
9.4
(41 ratings)
In-Person Training
-
(0 ratings)
10.0
(2 ratings)
Online Training
6.0
(1 ratings)
8.5
(4 ratings)
Implementation Rating
9.1
(2 ratings)
8.7
(192 ratings)
Configurability
-
(0 ratings)
6.8
(8 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.7
(6 ratings)
Ease of integration
-
(0 ratings)
8.2
(7 ratings)
Product Scalability
-
(0 ratings)
7.7
(7 ratings)
Professional Services
-
(0 ratings)
8.8
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.1
(6 ratings)
Vendor pre-sale
-
(0 ratings)
8.1
(6 ratings)
User Testimonials
EmplifiFreshdesk
Likelihood to Recommend
Emplifi Inc
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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Freshworks Inc
Freshdesk is very easy to implement. This tool is very easy to understand and adapt. Omnichannel capability enables keeping a track of every complaint from different channels, including chat, call, email, and social media. Excellent, customizable self-service portal, and AI-powered deflection tools such as Freddy AI, which help advisors provide proper resolution.
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Pros
Emplifi Inc
  • Helps us prioritize requests based on urgency and tone
  • Helps us divide work between several teams
  • Helps us keep an eye on how our posts are being recieved and are performing
  • Helps us stay in contact with customers, and helps us understand particular customers needs
  • Helps us separate the chaff from the wheat
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Freshworks Inc
  • No prior experience with similar platforms is required to use Freshdesk. I found its interface to be quite intuitive, at least for the end user.
  • It's easy to connect with other platforms, so you can sync and manage data from other platforms because the integrations work correctly.
  • Freshdesk's technical support is quite responsive, with short and effective response times. They have easily handled my questions and issues.
  • It has tools for customizing automated chats, answering frequently asked questions before transferring to an agent. Its configuration is extensive and highly customizable.
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Cons
Emplifi Inc
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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Freshworks Inc
  • Freshdesk is buggy, full stop. I don't know how many support tickets I submitted related to user login.
  • There can be a language barrier with support and sales.
  • There were a couple of hours-long outages that significantly impacted my company's customer experience.
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Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Freshworks Inc
We are extremely happy with Freshdesk and can foresee using it for the next year. We might only consider using a different platform if our average daily ticket volume reaches four digits and its AI isn’t enough to handle our needs by then. While we haven’t tested this yet, we have read reviews that it’s AI capabilities are lacking
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Usability
Emplifi Inc
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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Freshworks Inc
I gave it a rating of 9 out of 10 because they delivered on everything we asked them to do. Easy to setup, easy to deploy to end users, easy to customize, easy to enter tickets and so much more. Our experience with their support is top notch! After opening a ticket for support they call use back within 10 minutes every time!
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Reliability and Availability
Emplifi Inc
No answers on this topic
Freshworks Inc
I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
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Performance
Emplifi Inc
No answers on this topic
Freshworks Inc
The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
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Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Freshworks Inc
The main thing about Freshdesk user service is that once a request has been made for information about a feature of the platform, the support team responds to tickets quickly, within a day of writing and submitting them, with information that is concise enough so that there is no need to ask for help on the same topic again.
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In-Person Training
Emplifi Inc
No answers on this topic
Freshworks Inc
Support Team's knowledge and understood the company's requirement, and always shared the insight of the usage of the tool to it s full potential, moreover the team checks periodically to check if we using the tool right and if we are facing any kind of challenges. Also they would update us on new features that can make the work easy.
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Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Freshworks Inc
Video tutorials, questions answers round before and after testing and Fresh desk team would always share best practices on the needs. Furthermore would periodically check if we are able to work smoothly. Would send alerts to known any issues, send recommendation on new features. Freshdesk team always available when we need certain advise.
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Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Freshworks Inc
Our team easily implemented Freshdesk, and as soon as we started, we were pros with it. In a matter of days, we had integrated signatures and canned responses. The biggest problem was the Help Center part, but after some time, that was also integrated. We did not know some features when we started, but that is normal.
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Alternatives Considered
Emplifi Inc
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
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Freshworks Inc
Freshdesk has a more modern and intuitive user interface, while Help Scout's interface is simpler and more minimalist.In case of features, Freshdesk offers a wider range of features, includes omnichannel support, AI powered automations, and advanced analytics. Help Scout is more focused on providing a simple and efficient ticketing system.
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Contract Terms and Pricing Model
Emplifi Inc
No answers on this topic
Freshworks Inc
I was not very involved with the purchase/contract (my company purchased Fresjdesk before I was brought on), but I will say that pricing per agent made it difficult to grow our support team. Additionally, we were kind of disappointed after our upgrade because it didn't solve our pain points as much as we expected.
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Scalability
Emplifi Inc
No answers on this topic
Freshworks Inc
My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
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Professional Services
Emplifi Inc
No answers on this topic
Freshworks Inc
Very professional, they would always ask for the steps followed and where we went wrong, they would politely share the video recording to review in case any other team member faces the same issue
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Return on Investment
Emplifi Inc
  • reporting - this has massively reduced the time spent on creating reports for social media activities
  • paid ads - has provided detailed analysis of how our ads are performing
  • community - reduced the time taken to respond to social messages, resulting in more leads
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Freshworks Inc
  • Increased response times - Client Success maintains at 98% SLA for resolution
  • Categorization of feedback and issues - custom ticket fields make it easier for us to review why clients contact us on a high level
  • Standardization of internal procedures via templates, canned responses and automations
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.