Emplifi vs. Rival IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Rival IQ
Score 10.0 out of 10
N/A
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new opportunities, identify trends, and track results across all the main social channels and the web.N/A
Pricing
EmplifiRival IQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EmplifiRival IQ
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
EmplifiRival IQ
Considered Both Products
Emplifi
Chose Emplifi
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key …
Rival IQ

No answer on this topic

Features
EmplifiRival IQ
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
6.4
7 Ratings
17% below category average
Rival IQ
-
Ratings
Boolean keyword searches6.75 Ratings00 Ratings
Filtering out noise/spam6.46 Ratings00 Ratings
Sentiment analysis5.55 Ratings00 Ratings
Broad channel coverage7.07 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.3
8 Ratings
10% below category average
Rival IQ
-
Ratings
Content planning and scheduling7.38 Ratings00 Ratings
Audience targeting7.07 Ratings00 Ratings
Content optimization7.38 Ratings00 Ratings
Workflow management7.67 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
7.3
7 Ratings
10% below category average
Rival IQ
-
Ratings
Automated routing and prioritization7.37 Ratings00 Ratings
Customer interaction histories8.25 Ratings00 Ratings
Bulk actions6.46 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.6
6 Ratings
1% below category average
Rival IQ
-
Ratings
Lead generation8.01 Ratings00 Ratings
Content marketing7.66 Ratings00 Ratings
Paid media management7.74 Ratings00 Ratings
Campaigns and promotions7.34 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
5.8
8 Ratings
36% below category average
Rival IQ
-
Ratings
Twitter6.18 Ratings00 Ratings
Facebook7.98 Ratings00 Ratings
LinkedIn4.17 Ratings00 Ratings
Google+8.01 Ratings00 Ratings
Instagram7.38 Ratings00 Ratings
Pinterest3.25 Ratings00 Ratings
YouTube3.95 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
6.4
8 Ratings
19% below category average
Rival IQ
-
Ratings
Campaign success analytics7.07 Ratings00 Ratings
Real-time tracking6.78 Ratings00 Ratings
Competitor analysis5.57 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi
6.7
8 Ratings
17% below category average
Rival IQ
-
Ratings
Role-based user permissions & privileges7.38 Ratings00 Ratings
Mobile access6.15 Ratings00 Ratings
Best Alternatives
EmplifiRival IQ
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.2 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
1-Social
1-Social
Score 6.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmplifiRival IQ
Likelihood to Recommend
9.2
(110 ratings)
10.0
(5 ratings)
Likelihood to Renew
9.1
(6 ratings)
-
(0 ratings)
Usability
8.2
(36 ratings)
8.0
(1 ratings)
Support Rating
8.8
(43 ratings)
10.0
(1 ratings)
Online Training
6.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
EmplifiRival IQ
Likelihood to Recommend
Emplifi Inc
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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Rival IQ
I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
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Pros
Emplifi Inc
  • Helps us prioritize requests based on urgency and tone
  • Helps us divide work between several teams
  • Helps us keep an eye on how our posts are being recieved and are performing
  • Helps us stay in contact with customers, and helps us understand particular customers needs
  • Helps us separate the chaff from the wheat
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Rival IQ
  • Competitive analysis
  • Data visualization
  • Historical data
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Cons
Emplifi Inc
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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Rival IQ
  • Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
  • RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
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Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Rival IQ
No answers on this topic
Usability
Emplifi Inc
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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Rival IQ
This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.
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Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Rival IQ
Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.
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Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Rival IQ
No answers on this topic
Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Rival IQ
No answers on this topic
Alternatives Considered
Emplifi Inc
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
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Rival IQ
I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.
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Return on Investment
Emplifi Inc
  • reporting - this has massively reduced the time spent on creating reports for social media activities
  • paid ads - has provided detailed analysis of how our ads are performing
  • community - reduced the time taken to respond to social messages, resulting in more leads
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Rival IQ
  • 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.