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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Engage121

    Score4 out of 10
    N/AEngage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.N/A

    Zoho Social

    Score9.1 out of 10
    N/AZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…

    $15

    per month

    Pricing
    Engage121Zoho Social
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month per user
    Standard
    $15
    per month per user
    Professional
    $40
    per month per user
    Premium
    $65
    per month 3 users
    Agency
    $320
    per month 5 users
    Agency Plus
    $460
    per month 5 users
    Offerings
    Pricing Offerings
    Engage121Zoho Social
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Engage121Zoho Social
    Considered Both Products
    Engage121
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    370 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    343 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    365 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    327 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    352 Answers
    Features
    Engage121Zoho Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Engage121 and Zoho Social
    Feature
    Engage121
    7.2
    3 Ratings
    6% below category average
    Zoho Social
    8.8
    442 Ratings
    14% above category average
    Boolean keyword searches3.32 Ratings00 Ratings
    Filtering out noise/spam9.01 Ratings00 Ratings
    Sentiment analysis7.52 Ratings8.4315 Ratings
    Broad channel coverage9.01 Ratings9.1437 Ratings
    Publishing
    Comparison of Publishing features of Engage121 and Zoho Social
    Feature
    Engage121
    8.6
    3 Ratings
    5% above category average
    Zoho Social
    8.8
    519 Ratings
    8% above category average
    Content planning and scheduling8.73 Ratings9.4517 Ratings
    Audience targeting8.01 Ratings8.4368 Ratings
    Content optimization8.52 Ratings8.5430 Ratings
    Workflow management9.13 Ratings8.855 Ratings
    Engagement
    Comparison of Engagement features of Engage121 and Zoho Social
    Feature
    Engage121
    9.0
    1 Ratings
    10% above category average
    Zoho Social
    8.4
    423 Ratings
    3% above category average
    Automated routing and prioritization9.01 Ratings8.0357 Ratings
    Customer interaction histories9.01 Ratings8.3396 Ratings
    Bulk actions9.01 Ratings9.046 Ratings
    Marketing
    Comparison of Marketing features of Engage121 and Zoho Social
    Feature
    Engage121
    7.9
    3 Ratings
    2% above category average
    Zoho Social
    8.3
    370 Ratings
    7% above category average
    Lead generation8.01 Ratings8.0283 Ratings
    Content marketing8.03 Ratings8.5358 Ratings
    Paid media management8.01 Ratings00 Ratings
    Campaigns and promotions7.63 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Engage121 and Zoho Social
    Feature
    Engage121
    4.3
    3 Ratings
    64% below category average
    Zoho Social
    9.2
    508 Ratings
    10% above category average
    Twitter6.93 Ratings9.2454 Ratings
    Facebook6.03 Ratings9.3495 Ratings
    LinkedIn1.01 Ratings9.3447 Ratings
    Google+5.83 Ratings9.0290 Ratings
    YouTube2.01 Ratings00 Ratings
    Instagram00 Ratings9.2426 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Engage121 and Zoho Social
    Feature
    Engage121
    6.8
    2 Ratings
    13% below category average
    Zoho Social
    8.4
    416 Ratings
    8% above category average
    Campaign success analytics6.52 Ratings8.8412 Ratings
    Real-time tracking7.02 Ratings9.047 Ratings
    Competitor analysis7.02 Ratings7.4256 Ratings
    Account management
    Comparison of Account management features of Engage121 and Zoho Social
    Feature
    Engage121
    8.8
    2 Ratings
    10% above category average
    Zoho Social
    9.1
    456 Ratings
    14% above category average
    Role-based user permissions & privileges8.52 Ratings9.1361 Ratings
    Mobile access9.01 Ratings9.2433 Ratings
    Best Alternatives
    Engage121Zoho Social
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Engage121Zoho Social
    Likelihood to Recommend
    6.1
    (3 ratings)
    9.2
    (523 ratings)
    Likelihood to Renew
    4.0
    (2 ratings)
    9.3
    (15 ratings)
    Usability
    -
    (0 ratings)
    9.3
    (351 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    9.3
    (220 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.4
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    User Testimonials
    Engage121Zoho Social
    Likelihood to Recommend
    Engage121
    Who is using the platform? How many users might you have? How often would you be using the platform?
    Incentivized
    Read full review
    Zoho
    Zoho Social excels at multi-channel social media management with intuitive scheduling and analytics. The platform integrates seamlessly with CRM, enabling personalized customer engagement. Best suited for small-to-medium businesses managing multiple social accounts. However, advanced AI-driven insights and competitor analysis features could be enhanced. The reporting dashboard is comprehensive but could use more customization options for enterprise teams.
    Read full review
    Pros
    Engage121
    • It does a good job of allowing for scheduling social media posts in advance.
    Incentivized
    Read full review
    Zoho
    • Professional precision needed to align our content strategy with specific target groups.
    • The process of ensuring content is consumed by the right audience at the right time is key to our growth.
    • Platform is a vital tool for scaling our mission.
    Read full review
    Cons
    Engage121
    • Uploading images after you start a post
    • Analytics could be better
    Incentivized
    Read full review
    Zoho
    • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
    • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
    • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
    Incentivized
    Read full review
    Likelihood to Renew
    Engage121
    We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
    Incentivized
    Read full review
    Zoho
    Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
    Read full review
    Usability
    Engage121
    No answers on this topic
    Zoho
    It logs you in directly to the screen you need to use, and our use reason of this software is to share posts on our social media accounts at one place. It also warns you about platform specific issues as you prepare your post. Its integration interfaces are great, easy to use, and have clear and helpful instructions.
    Read full review
    Support Rating
    Engage121
    No answers on this topic
    Zoho
    I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
    Read full review
    Alternatives Considered
    Engage121
    Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process
    Incentivized
    Read full review
    Zoho
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
    Read full review
    Return on Investment
    Engage121
    • Scheduling posts ahead
    Incentivized
    Read full review
    Zoho
    • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
    • Having all my social accounts in one place saves me time.
    • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
    Read full review
    ScreenShots

    Zoho Social Screenshots

    Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.