Item: Zoho Social
Rating: 10
Author: Johnston Mukwi

Use Cases and Deployment Scope

Zoho Social is a beneficial social site management program, which assist our business in automated publishing, analytics, conversion tracking, content management, among others. Further, we use Zoho Social for brand management and brand tracking, where we get known by people globally through the social sites. Customer targeting is another suitable ability with Zoho Social, and it increases the contact management for our clients.

Pros and Cons

Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.

Nonetheless, Zoho Social has limited integrations, and this limits its capacity in providing proper services.
Also, some Facebook and Twitter posts takes time to load when created using Zoho, and this can be streamlined.
Otherwise, we had an overall positive encounter with the software, which we appreciate.

Return on Investment

Through customer targeting, we end up having more clients intending to buy our products and we make some profits.
Also, Zoho Social has automated analytical capacity, which acts as a source for primary research, and we incur no other expenditure on the same.
Lastly, Zoho Social includes all social pages and other platforms that audiences visit, giving us a huge segmentation or support.

Alternatives Considered

Adobe Social

The scheduling of posts is one significant and unique thing which Zoho Social helps us do, and the publication is automated, unlike the competing programs. Also, the inclusion or the integration with almost all the social sites is another strength from the program. Finally, Zoho Social allows the company to visualize almost every post, which is beneficial for customer intelligence purposes.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Adobe Acrobat Reader DC, Agency Analytics, Microsoft Advertising (formerly Bing Ads)

Usability

For the customer engagement and social sites management, Zoho Social is doing wonderful roles, which are bringing extra results in the business. Furthermore, Zoho Social has automated publishing process, an encounter that requires no extra competence in a business. Finally, Zoho Social conducts trainings, online live supports and webinars just to improve the skills of the users.

Support Rating

Again, Zoho Social facilitates its operations, through live support and a technical team that keeps the software upgraded and bugs eliminated. Also, in the initial installation processes, the technical team issues a solid documentation, which is vital in increasing the users base in terms of skills. Finally, Zoho Social is digital and online based, hence, most of the features are flexible and intuitive.

Likelihood to Recommend

Zoho Social is excellent in social sites monitoring, where content is developed and published automatically. Furthermore, there is analytical part, where every concept on these social sites is captured and recorded. The platform acts as an engagement avenue between the company and the consumers, and this fosters inclusive atmosphere. Lastly, Zoho Social makes it effective in scheduling posts, based on the required action or activity.

Substantial Social Media Monitoring and Management Software.

Overall Satisfaction with Zoho Social