eTrigue DemandCenter vs. Leanplum

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
eTrigue
Score 6.0 out of 10
N/A
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
$600
per month
Leanplum
Score 3.0 out of 10
N/A
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
Pricing
eTrigue DemandCenterLeanplum
Editions & Modules
eTrigue DemandCenter pricing begins at:
$600
complete
No answers on this topic
Offerings
Pricing Offerings
eTrigueLeanplum
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
eTrigue DemandCenterLeanplum
Top Pros
Top Cons
Features
eTrigue DemandCenterLeanplum
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
eTrigue DemandCenter
6.3
16 Ratings
21% below category average
Leanplum
-
Ratings
WYSIWYG email editor7.015 Ratings00 Ratings
Dynamic content6.013 Ratings00 Ratings
Ability to test dynamic content8.612 Ratings00 Ratings
Landing pages7.015 Ratings00 Ratings
A/B testing6.010 Ratings00 Ratings
Mobile optimization5.011 Ratings00 Ratings
Email deliverability reporting4.016 Ratings00 Ratings
List management6.015 Ratings00 Ratings
Triggered drip sequences7.04 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
eTrigue DemandCenter
6.3
16 Ratings
22% below category average
Leanplum
-
Ratings
Lead nurturing automation6.015 Ratings00 Ratings
Lead scoring and grading7.012 Ratings00 Ratings
Data quality management6.014 Ratings00 Ratings
Automated sales alerts and tasks6.014 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
eTrigue DemandCenter
6.8
14 Ratings
11% below category average
Leanplum
-
Ratings
Calendaring8.611 Ratings00 Ratings
Event/webinar marketing5.014 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
eTrigue DemandCenter
6.6
11 Ratings
14% below category average
Leanplum
-
Ratings
Social sharing and campaigns5.011 Ratings00 Ratings
Social profile integration8.38 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
eTrigue DemandCenter
6.7
16 Ratings
11% below category average
Leanplum
-
Ratings
Dashboards7.016 Ratings00 Ratings
Standard reports6.016 Ratings00 Ratings
Custom reports7.013 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
eTrigue DemandCenter
4.8
15 Ratings
45% below category average
Leanplum
-
Ratings
API6.011 Ratings00 Ratings
Role-based workflow & approvals6.012 Ratings00 Ratings
Customizability6.014 Ratings00 Ratings
Integration with Salesforce.com9.011 Ratings00 Ratings
Integration with Microsoft Dynamics CRM1.06 Ratings00 Ratings
Integration with SugarCRM1.06 Ratings00 Ratings
Best Alternatives
eTrigue DemandCenterLeanplum
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
OneSignal
OneSignal
Score 7.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
eTrigue DemandCenterLeanplum
Likelihood to Recommend
6.0
(24 ratings)
8.0
(5 ratings)
Likelihood to Renew
9.7
(21 ratings)
-
(0 ratings)
Usability
8.9
(4 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.8
(4 ratings)
-
(0 ratings)
Implementation Rating
8.4
(3 ratings)
-
(0 ratings)
User Testimonials
eTrigue DemandCenterLeanplum
Likelihood to Recommend
eTrigue
The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
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Leanplum
I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
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Pros
eTrigue
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
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Leanplum
  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
Read full review
Cons
eTrigue
  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
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Leanplum
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
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Likelihood to Renew
eTrigue
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
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Leanplum
No answers on this topic
Usability
eTrigue
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
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Leanplum
No answers on this topic
Support Rating
eTrigue
Been very happy with their responsiveness and ability to resolve issues
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Leanplum
No answers on this topic
Implementation Rating
eTrigue
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
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Leanplum
No answers on this topic
Alternatives Considered
eTrigue
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
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Leanplum
I was not a part of making the decision to use Leanplum over its competitors.
Read full review
Return on Investment
eTrigue
  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
Read full review
Leanplum
  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
Read full review
ScreenShots

eTrigue Screenshots

Screenshot of Drag and drop campaign builder includes the statistics from each stepScreenshot of Prospect profiles show individual prospect detail, including activity, demographics and engagementScreenshot of Dashboards quickly show the results of marketing effortsScreenshot of Dashboards and reports quickly show the results of marketing effortsScreenshot of Highly configurable real-time lead alerts notify sales (or others) when prospects are taking specific actionsScreenshot of The home page quickly shows results that are configurable to each user.