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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    EveryoneSocial

    Score8 out of 10
    N/AEveryoneSocial is a platform that connects employees and empowers them to authentically create and share content.

    $24

    per month

    Hootsuite

    Score8.3 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Pricing
    EveryoneSocialHootsuite
    Editions & Modules
    Teams
    $24
    per month per user
    Enterprise
    custom pricing
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    EveryoneSocialHootsuite
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    EveryoneSocialHootsuite
    Considered Both Products
    EveryoneSocial
    Chose EveryoneSocial
    EveryoneSocial stands above other software due to its functionalities and customer-focused service. It has been a great fit for all our teams since it totally improved the way we manage our social platforms. It has been a great way to increase our revenues by having a better …
    Incentivized
    Chose EveryoneSocial
    We use EveryoneSocial for our clients but use GaggleAMP internally for our own marketing purposes. Like I said before if you're an enterprise company that can afford the monthly cost of EveryoneSocial and has enough employees to make the investment worthwhile, I say go for …
    Incentivized
    Hootsuite
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    93%
    Would buy again
    328 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    92%
    Delivers good value for the price
    283 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    94%
    Happy with the feature set
    333 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    280 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    316 Answers
    Features
    EveryoneSocialHootsuite
    Listening/monitoring
    Comparison of Listening/monitoring features of EveryoneSocial and Hootsuite
    Feature
    EveryoneSocial
    -
    Ratings
    Hootsuite
    7.0
    325 Ratings
    9% below category average
    Boolean keyword searches00 Ratings7.1213 Ratings
    Filtering out noise/spam00 Ratings6.4225 Ratings
    Sentiment analysis00 Ratings6.8225 Ratings
    Broad channel coverage00 Ratings7.8299 Ratings
    Publishing
    Comparison of Publishing features of EveryoneSocial and Hootsuite
    Feature
    EveryoneSocial
    -
    Ratings
    Hootsuite
    8.1
    448 Ratings
    1% below category average
    Content planning and scheduling00 Ratings9.0448 Ratings
    Audience targeting00 Ratings7.2305 Ratings
    Content optimization00 Ratings7.7369 Ratings
    Workflow management00 Ratings8.4380 Ratings
    Engagement
    Comparison of Engagement features of EveryoneSocial and Hootsuite
    Feature
    EveryoneSocial
    -
    Ratings
    Hootsuite
    7.6
    360 Ratings
    7% below category average
    Automated routing and prioritization00 Ratings7.5261 Ratings
    Customer interaction histories00 Ratings7.3281 Ratings
    Bulk actions00 Ratings7.8312 Ratings
    Marketing
    Comparison of Marketing features of EveryoneSocial and Hootsuite
    Feature
    EveryoneSocial
    -
    Ratings
    Hootsuite
    7.0
    339 Ratings
    10% below category average
    Lead generation00 Ratings6.6209 Ratings
    Content marketing00 Ratings7.6306 Ratings
    Paid media management00 Ratings6.8207 Ratings
    Campaigns and promotions00 Ratings6.8257 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of EveryoneSocial and Hootsuite
    Feature
    EveryoneSocial
    -
    Ratings
    Hootsuite
    8.1
    439 Ratings
    3% below category average
    Twitter00 Ratings7.7394 Ratings
    Facebook00 Ratings8.6422 Ratings
    LinkedIn00 Ratings8.0370 Ratings
    Google+00 Ratings8.960 Ratings
    Instagram00 Ratings8.6377 Ratings
    Pinterest00 Ratings7.2183 Ratings
    YouTube00 Ratings7.6176 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of EveryoneSocial and Hootsuite
    Feature
    EveryoneSocial
    -
    Ratings
    Hootsuite
    7.9
    361 Ratings
    2% above category average
    Campaign success analytics00 Ratings8.2334 Ratings
    Real-time tracking00 Ratings7.7336 Ratings
    Competitor analysis00 Ratings7.7232 Ratings
    Account management
    Comparison of Account management features of EveryoneSocial and Hootsuite
    Feature
    EveryoneSocial
    -
    Ratings
    Hootsuite
    7.9
    370 Ratings
    0% below category average
    Role-based user permissions & privileges00 Ratings8.3318 Ratings
    Mobile access00 Ratings7.5337 Ratings
    Best Alternatives
    EveryoneSocialHootsuite
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    No answers on this topic
    Emplifi
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EveryoneSocialHootsuite
    Likelihood to Recommend
    9.5
    (9 ratings)
    8.4
    (511 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    8.6
    (89 ratings)
    Usability
    -
    (0 ratings)
    8.3
    (150 ratings)
    Availability
    -
    (0 ratings)
    9.8
    (21 ratings)
    Performance
    -
    (0 ratings)
    9.8
    (19 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (263 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (39 ratings)
    Configurability
    -
    (0 ratings)
    7.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.3
    (18 ratings)
    User Testimonials
    EveryoneSocialHootsuite
    Likelihood to Recommend
    EveryoneSocial
    It is our duty to distribute different content to our departments. It was hard to have control over every post on our different platforms. With EveryoneSocial, we have been able to even add social platforms where we did not have a presence before. With EveryoneSocial, we have had a better understanding of our target.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Pros
    EveryoneSocial
    • Getting results on reports is a lot easier and practical.
    • The scheduling capabilities make it better to post throughout the day.
    • After implementing this software in the company the sales have increased periodically.
    Incentivized
    Read full review
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
    Read full review
    Cons
    EveryoneSocial
    • Leaderboards: I think it's great to have one, it's a strong motivator, but to my knowledge, there's no room for customizations/separate leaderboards the way there is for the different content streams. Seems like a no-brainer that each content stream/group should have its own leaderboard. With one general leaderboard, I've seen it actually discourage people from participating, b/c they see Joe Smith with over a thousand shares, etc. and feel like they'll never catch up, so why bother. Separate, customized leaderboards would be a right direction for this product. This is really one of the only areas I think this tool is really lacking in.
    Incentivized
    Read full review
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
    Read full review
    Likelihood to Renew
    EveryoneSocial
    I gave it this rating because it is easy to use, creates positive competition between employees about who can have the most impact on the brand, engages others in a way we have not yet been able to duplicate and is very simple.
    Read full review
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Usability
    EveryoneSocial
    No answers on this topic
    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
    Read full review
    Reliability and Availability
    EveryoneSocial
    No answers on this topic
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
    Read full review
    Performance
    EveryoneSocial
    No answers on this topic
    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
    Read full review
    Support Rating
    EveryoneSocial
    No answers on this topic
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    In-Person Training
    EveryoneSocial
    No answers on this topic
    Hootsuite
    Very easy to teach and learn
    Read full review
    Online Training
    EveryoneSocial
    No answers on this topic
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Implementation Rating
    EveryoneSocial
    No answers on this topic
    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
    Read full review
    Alternatives Considered
    EveryoneSocial
    I consider that EveryoneSocial stacks up against other platforms since it has more complete and useful tools that we can use to acquire better results in productivity and time management. As well, it has been a very user-friendly platform. It was a smooth transition that worked for the best of everyone.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
    Read full review
    Scalability
    EveryoneSocial
    No answers on this topic
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Return on Investment
    EveryoneSocial
    • We have been able to resolve situations faster
    • We have been able to deliver news faster
    • We have been able to improve revenues just by checking our stats
    Incentivized
    Read full review
    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
    Read full review
    ScreenShots

    EveryoneSocial Screenshots

    Screenshot of EveryoneSocial

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.