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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Figma

    Score8.9 out of 10
    N/AFigma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.

    $15

    per month per editor

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    FigmaKlaviyo
    Editions & Modules
    Professional
    $144
    per year
    Organization
    $540
    per year
    Starter
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    FigmaKlaviyo
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    FigmaKlaviyo
    Considered Both Products
    Figma
    Chose Figma
    Figma is far superior to Canva in my opinion. Canva is a great tool for novice designers who need to rely on templates and a limited number of options to complete their tasks. Figma is much closer to Photoshop in its features and application, but separate from Photoshop in that …
    Incentivized
    Chose Figma
    Figma has more features and more colleagues are using them. Also, it's more cost effective.
    Incentivized
    Klaviyo
    Chose Klaviyo
    Klaviyo was build for ecommerce and Shopify. We chose it because of its integration, data, and quick set up time.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    204 Answers
    95%
    Would buy again
    115 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    179 Answers
    96%
    Delivers good value for the price
    107 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    198 Answers
    97%
    Happy with the feature set
    117 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    123 Answers
    95%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    142 Answers
    94%
    Implementation went as expected
    105 Answers
    Features
    FigmaKlaviyo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Figma and Klaviyo
    Feature
    Figma
    -
    Ratings
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    WYSIWYG email editor00 Ratings8.4120 Ratings
    Dynamic content00 Ratings8.2126 Ratings
    Ability to test dynamic content00 Ratings7.6118 Ratings
    Landing pages00 Ratings8.02 Ratings
    A/B testing00 Ratings8.3120 Ratings
    Mobile optimization00 Ratings8.6129 Ratings
    Email deliverability reporting00 Ratings8.7132 Ratings
    List management00 Ratings8.6132 Ratings
    Triggered drip sequences00 Ratings8.8118 Ratings
    Lead Management
    Comparison of Lead Management features of Figma and Klaviyo
    Feature
    Figma
    -
    Ratings
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Lead nurturing automation00 Ratings8.298 Ratings
    Lead scoring and grading00 Ratings7.150 Ratings
    Data quality management00 Ratings7.860 Ratings
    Automated sales alerts and tasks00 Ratings7.253 Ratings
    Campaign Management
    Comparison of Campaign Management features of Figma and Klaviyo
    Feature
    Figma
    -
    Ratings
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Calendaring00 Ratings8.247 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Figma and Klaviyo
    Feature
    Figma
    -
    Ratings
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Dashboards00 Ratings8.1129 Ratings
    Standard reports00 Ratings7.7125 Ratings
    Custom reports00 Ratings7.585 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Figma and Klaviyo
    Feature
    Figma
    -
    Ratings
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    API00 Ratings8.4100 Ratings
    Role-based workflow & approvals00 Ratings8.255 Ratings
    Customizability00 Ratings7.374 Ratings
    Integration with Salesforce.com00 Ratings8.320 Ratings
    Third-party software integrations00 Ratings8.150 Ratings
    Best Alternatives
    FigmaKlaviyo
    Small Businesses
    Proto.io
    Score7 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    UXPin
    Score7.9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Marvel
    Score9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FigmaKlaviyo
    Likelihood to Recommend
    8.6
    (209 ratings)
    8.4
    (134 ratings)
    Likelihood to Renew
    10.0
    (7 ratings)
    9.5
    (4 ratings)
    Usability
    7.9
    (41 ratings)
    8.0
    (3 ratings)
    Availability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.1
    (17 ratings)
    9.0
    (1 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Configurability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    7.3
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FigmaKlaviyo
    Likelihood to Recommend
    Figma
    I would recommend if you need to start from scratch a product UI or any customer journey that you need to implement that requires designing and visualizing different steps to complete a process. I would recommend that any design/UI/UX team brainstorm and make proposals that they can compare and discuss in a visual way.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Pros
    Figma
    • Figma allows us to create universal content. This means that if multiple designers want to re-use a piece of content, and if everyone's content should be dynamically updated from time to time, we can easily accomplish this by turning design elements into a universal instance. Then, if an update is needed, we can push the change out to all assets at once. It's very efficient and ensures we're all updating content accordingly.
    • Figma also allows us to set parameters for the company's brand guide and share them across various designers. This way, we can easily pull from approved brand fonts, colors, and more, which allows our assets to remain unified across multiple touchpoints.
    • Figma also allowed us to create and install our own plugin, which we use to export every slide we have in a frame at one time, versus the default export feature, which limits you to one slice at a time. This is particularly useful for us when we're working on email templates, since we tend to have a ton of slices in any given series.
    Incentivized
    Read full review
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    Cons
    Figma
    • It will be great if Figma will consider having the Pages where interactions can be stitched together among the Pages and not just one page with so many Frames to create the stand-alone clickable prototype that can be used to simulate the intended UX
    • Bring back the Inspect Mode tab right on the right-side panel of the main workspace instead of hiding behind the Dev Mode.
    • Figma Slides feature could be improved quite a bit more in order to be easier to assemble slides into a presentation deck and having pre-built templates for slides can be useful too.
    Incentivized
    Read full review
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Likelihood to Renew
    Figma
    Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Usability
    Figma
    There's a bit of a learning curve, but generally I think it's both more powerful and intuitive that other UX design tools. Most of what I need to do as a designer can be done in this platform, from basic wireframes to creating a design system, to creating pixel perfect designs, to prototyping to dev handoff.
    Incentivized
    Read full review
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Reliability and Availability
    Figma
    The only regret I have is, its not available when there is no internet
    Incentivized
    Read full review
    Klaviyo
    No answers on this topic
    Performance
    Figma
    I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
    Incentivized
    Read full review
    Klaviyo
    No answers on this topic
    Support Rating
    Figma
    I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
    Incentivized
    Read full review
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    In-Person Training
    Figma
    In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
    Incentivized
    Read full review
    Klaviyo
    No answers on this topic
    Online Training
    Figma
    Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
    Incentivized
    Read full review
    Klaviyo
    No answers on this topic
    Implementation Rating
    Figma
    No answers on this topic
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Alternatives Considered
    Figma
    Miro is more user-friendly than Figma, but is less robust in terms of web prototyping and graphic design. While Figma isn't made to be used as a design tool, our team has taken to using it as such because it's richer in functions and personalizations compared to Miro and Figma.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    Scalability
    Figma
    I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
    Incentivized
    Read full review
    Klaviyo
    No answers on this topic
    Return on Investment
    Figma
    • Allows us to get funding for further phases of the project (which is uncountable)
    • Well, it lets us show off when needed due to well suited UI-oriented character
    • Easily approachable by anyone (browser use)
    • User friendly interface
    • More advanced cooperation requires some of the users to have a license
    Incentivized
    Read full review
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers