Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$15
per month per editor
Shopify
Score 8.6 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$39
per month
Pricing
Figma
Shopify
Editions & Modules
Professional
$144
per year
Organization
$540
per year
Starter
Free
Basic Shopify
$39
per month
Grow
$105
per month
Advanced
$399
per month
Shopify Plus
2,000
per month
Shopify Plus
2,300
per month
Offerings
Pricing Offerings
Figma
Shopify
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
A 25% discount is offered for annual billing.
More Pricing Information
Community Pulse
Figma
Shopify
Features
Figma
Shopify
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Figma
-
Ratings
Shopify
8.4
149 Ratings
8% above category average
Product catalog & listings
00 Ratings
8.8149 Ratings
Product management
00 Ratings
8.2147 Ratings
Bulk product upload
00 Ratings
8.3125 Ratings
Branding
00 Ratings
8.5146 Ratings
Mobile storefront
00 Ratings
9.1142 Ratings
Product variations
00 Ratings
8.0139 Ratings
Website integration
00 Ratings
8.7140 Ratings
Visual customization
00 Ratings
8.6146 Ratings
CMS
00 Ratings
7.6118 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Figma
-
Ratings
Shopify
8.5
141 Ratings
11% above category average
Abandoned cart recovery
00 Ratings
8.2131 Ratings
Checkout user experience
00 Ratings
8.8139 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Figma
-
Ratings
Shopify
9.4
143 Ratings
12% above category average
eCommerce security
00 Ratings
9.4143 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Figma
-
Ratings
Shopify
8.3
146 Ratings
8% above category average
Promotions & discounts
00 Ratings
8.5140 Ratings
Personalized recommendations
00 Ratings
8.432 Ratings
SEO
00 Ratings
8.0135 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
I would recommend if you need to start from scratch a product UI or any customer journey that you need to implement that requires designing and visualizing different steps to complete a process. I would recommend that any design/UI/UX team brainstorm and make proposals that they can compare and discuss in a visual way.
Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
Figma allows us to create universal content. This means that if multiple designers want to re-use a piece of content, and if everyone's content should be dynamically updated from time to time, we can easily accomplish this by turning design elements into a universal instance. Then, if an update is needed, we can push the change out to all assets at once. It's very efficient and ensures we're all updating content accordingly.
Figma also allows us to set parameters for the company's brand guide and share them across various designers. This way, we can easily pull from approved brand fonts, colors, and more, which allows our assets to remain unified across multiple touchpoints.
Figma also allowed us to create and install our own plugin, which we use to export every slide we have in a frame at one time, versus the default export feature, which limits you to one slice at a time. This is particularly useful for us when we're working on email templates, since we tend to have a ton of slices in any given series.
It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
It will be great if Figma will consider having the Pages where interactions can be stitched together among the Pages and not just one page with so many Frames to create the stand-alone clickable prototype that can be used to simulate the intended UX
Bring back the Inspect Mode tab right on the right-side panel of the main workspace instead of hiding behind the Dev Mode.
Figma Slides feature could be improved quite a bit more in order to be easier to assemble slides into a presentation deck and having pre-built templates for slides can be useful too.
I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
There's a bit of a learning curve, but generally I think it's both more powerful and intuitive that other UX design tools. Most of what I need to do as a designer can be done in this platform, from basic wireframes to creating a design system, to creating pixel perfect designs, to prototyping to dev handoff.
It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
Miro is more user-friendly than Figma, but is less robust in terms of web prototyping and graphic design. While Figma isn't made to be used as a design tool, our team has taken to using it as such because it's richer in functions and personalizations compared to Miro and Figma.
Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.