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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Foleon

    Score7.5 out of 10
    Mid-Size Companies (51-1,000 employees)
    Foleon is a content creation platform designed to make it easy to create interactive content that is on brand. It provides B2B companies with a drag & drop editor and interactive Foleon Doc format used to create bespoke digital content experiences that are engaging, intelligent, and scalable. Founded in Amsterdam with locations in the US and Europe, Foleon is on a mission to empower companies to create the content their audience craves.N/A

    PathFactory

    Score8.3 out of 10
    N/APathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
    Pricing
    FoleonPathFactory
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FoleonPathFactory
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsWhen it comes to creating compelling content, we know one size doesn't fit all. So we offer custom plans that align with your business needs today and scale as you do.—
    More Pricing Information
    Community Pulse
    FoleonPathFactory
    Considered Both Products
    Foleon
    No answer on this topic
    PathFactory
    Chose PathFactory
    Foleon makes sites/pages that are visually dynamic and beautiful but doesn't allow you to use existing content. It also doesn't integrate with Marketo well at all. PathFactory has a far superior Marketo integration and metrics tracking.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    67 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    47 Answers
    Features
    FoleonPathFactory
    Content Publishing
    Comparison of Content Publishing features of Foleon and PathFactory
    Feature
    Foleon
    -
    Ratings
    PathFactory
    8.2
    158 Ratings
    5% above category average
    Content hub00 Ratings8.4150 Ratings
    Forms / Gated content00 Ratings7.5150 Ratings
    Embedded CTAs00 Ratings8.0135 Ratings
    Content distribution00 Ratings9.09 Ratings
    Content promotion00 Ratings9.06 Ratings
    Content automation00 Ratings7.0120 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Foleon and PathFactory
    Feature
    Foleon
    -
    Ratings
    PathFactory
    8.2
    158 Ratings
    11% above category average
    Audience profiling and targeting00 Ratings7.7132 Ratings
    Closed-loop tracking and reporting00 Ratings7.8125 Ratings
    Content performance analytics00 Ratings8.3157 Ratings
    Campaign optimization dashboard00 Ratings8.98 Ratings
    Best Alternatives
    FoleonPathFactory
    Small Businesses
    Quora Blogs / Spaces (discontinued)
    Score8.7 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Blogger
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Quora Blogs / Spaces (discontinued)
    Score8.7 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FoleonPathFactory
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.5
    (158 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (7 ratings)
    Usability
    -
    (0 ratings)
    9.3
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (8 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (8 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.3
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.6
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    FoleonPathFactory
    Likelihood to Recommend
    Foleon
    With templates, themes, and roles,
    it facilitates cross-team collaboration and content production while ensuring
    consistency in our branding and content management.

    It is very useful to improve our
    procedures, collect information and ensure that our martech works together.

    Foleon allows us
    to add background movies, parallax effects, and other animations to increase
    customer engagement.
    Incentivized
    Read full review
    PathFactory
    It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
    Incentivized
    Read full review
    Pros
    Foleon
    • Foleon is a very easy to use tool to create different types of posts.
    • The learning curve is relatively shallow and the user interface is very logical.
    Incentivized
    Read full review
    PathFactory
    • Create Visually appealing performance report
    • Give more in-depth information about performance metrics than most alternatives
    • Ability to track performance over time and compare this performance across time periods
    • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
    Incentivized
    Read full review
    Cons
    Foleon
    • The platform can be quite slow at times, especially during posting.
    • I would also like to be able to limit access to media files and information.
    Incentivized
    Read full review
    PathFactory
    • Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
    • Better instructions on how to customize tracks and use the different tools.
    • Users that come in without UTM parameters should still be included in all data reporting.
    • The reporting is confusing.
    Incentivized
    Read full review
    Likelihood to Renew
    Foleon
    No answers on this topic
    PathFactory
    We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
    Incentivized
    Read full review
    Usability
    Foleon
    No answers on this topic
    PathFactory
    Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
    Incentivized
    Read full review
    Reliability and Availability
    Foleon
    No answers on this topic
    PathFactory
    I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
    Incentivized
    Read full review
    Performance
    Foleon
    No answers on this topic
    PathFactory
    The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
    Incentivized
    Read full review
    Support Rating
    Foleon
    No answers on this topic
    PathFactory
    We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
    Incentivized
    Read full review
    In-Person Training
    Foleon
    No answers on this topic
    PathFactory
    I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
    Incentivized
    Read full review
    Online Training
    Foleon
    No answers on this topic
    PathFactory
    The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
    Incentivized
    Read full review
    Implementation Rating
    Foleon
    No answers on this topic
    PathFactory
    The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
    Incentivized
    Read full review
    Alternatives Considered
    Foleon
    Foleon
    makes it easy to create interactive and absolute material relevant to our
    organization's brand so that it is accessible to our readers while allowing us
    to create personalized digital content experiences.
    Incentivized
    Read full review
    PathFactory
    I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
    Incentivized
    Read full review
    Scalability
    Foleon
    No answers on this topic
    PathFactory
    Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
    Incentivized
    Read full review
    Return on Investment
    Foleon
    • In my personal opinion, we can say that this tool has had great positive aspects in our organization.
    Incentivized
    Read full review
    PathFactory
    • We saw ROI within the first 9 months of using PathFactory.
    • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
    • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
    Incentivized
    Read full review
    ScreenShots

    Foleon Screenshots

    Screenshot of Turning tedious long-form content into engaging, digestible stories and fully immerse the audience in an interactive, media-rich experience.Screenshot of A drag & drop editor with templates and themes used to create content, regardless of the user's digital or design experience.Screenshot of Collaborate between teams and scale interactive content creation with user roles and templates that lets the user stay on-brand.Screenshot of Connecting Foleon to a tech stack enhances its workflows, gain insights, and ensure martech works together.Screenshot of Foleon empowers users to optimize content based on the audience’s behavior.

    PathFactory Screenshots

    Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.