Audiense vs. Followerwonk

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

Incentivized

Followerwonk is well-suited for those who are active and at least semi-influential on Twitter. Conversely, it is also very helpful for those just starting out on Twitter as the compare users tab allows for deep comparison to competitors or to those users who you aspire to become more like me in terms of Twitter activity and influence. The many, many analyzation metrics make Followerwonk a very valuable tool for Twitter users looking to grow or just polish their presence, both businesses and individuals alike. I'd recommend Follwerwonk for those who seek to better analyze and refine their social media influence

• Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
• Audiense also has great analytical tools like best time to tweet reports
• Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.

• Followerwonk does a great job of providing a way to compare several Twitter users.
• I also really like the way Followerwonk makes it so easy to analyze and compare Twitter followers.

• To include more social networks that could help Twitter data.
• An easy way tool from start to segment audiences that share similar characteristics to get a deep-dive.
• Easy to use export reports or an API integration for a Data visualization tool.

Incentivized

• More Account viewing options on the track followers tab outside of yours and defined competitor's accounts
• Improvements to the Bio Word Cloud of followers in the Followers tab

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Incentivized

We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.

I have never had an issue.

I have never had an issue.

Any questions we had were promptly answered.

I've never used their support. I've never needed to.

Incentivized

Pretty simple to start using. Have to do some self-study to learn more advanced features

Just a plug and play online tool

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.

Incentivized

Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that it is easy to use, fast, and I don't have to spend hours or any additional money to get the information I need to be successful.

Incentivized

• Brings massive efficiency to market research because we can find ideal audiences within minutes
• Brings creativity to campaigns because we can study what our competitor is doing AND what our consumer is influenced by
• Game-changer for focus group candidate discovery because we can create a very specific audience and contact ideal candidates
• Audiense.com makes us look more attractive to our clientele because we have unique & current data on their consumer/competitor/ideal influencer

Incentivized

• One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
• When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
• Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.

Incentivized