What users are saying about
23 Ratings
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Top Rated
899 Ratings
23 Ratings
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Score 6.6 out of 100

Hootsuite

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Top Rated
899 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Listening/monitoring

    Followerwonk

    Feature Set Not Supported
    N/A
    7.6

    Hootsuite

    76%
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.5
    75%
    134 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.2
    72%
    145 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.5
    75%
    137 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.2
    82%
    190 Ratings

    Publishing

    Followerwonk

    Feature Set Not Supported
    N/A
    8.2

    Hootsuite

    82%
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.0
    90%
    260 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.8
    78%
    181 Ratings

    Content optimization

    N/A
    0 Ratings
    7.9
    79%
    215 Ratings

    Workflow management

    N/A
    0 Ratings
    8.2
    82%
    221 Ratings

    Engagement

    Followerwonk

    Feature Set Not Supported
    N/A
    7.8

    Hootsuite

    78%
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.7
    77%
    158 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.8
    78%
    167 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.0
    80%
    189 Ratings

    Marketing

    Followerwonk

    Feature Set Not Supported
    N/A
    7.5

    Hootsuite

    75%
    Hootsuite ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.0
    70%
    130 Ratings

    Content marketing

    N/A
    0 Ratings
    8.2
    82%
    191 Ratings

    Paid media management

    N/A
    0 Ratings
    7.4
    74%
    123 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.6
    76%
    165 Ratings

    Channel coverage/integration

    Followerwonk

    Feature Set Not Supported
    N/A
    8.5

    Hootsuite

    85%
    Hootsuite ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.1
    91%
    239 Ratings

    Facebook

    N/A
    0 Ratings
    8.9
    89%
    247 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.7
    87%
    221 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    60 Ratings

    Instagram

    N/A
    0 Ratings
    8.2
    82%
    218 Ratings

    Pinterest

    N/A
    0 Ratings
    7.7
    77%
    121 Ratings

    YouTube

    N/A
    0 Ratings
    7.9
    79%
    117 Ratings

    Reporting/analytics

    Followerwonk

    Feature Set Not Supported
    N/A
    7.8

    Hootsuite

    78%
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    193 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.9
    79%
    200 Ratings

    Competitor analysis

    N/A
    0 Ratings
    7.7
    77%
    134 Ratings

    Account management

    Followerwonk

    Feature Set Not Supported
    N/A
    8.2

    Hootsuite

    82%
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.4
    84%
    192 Ratings

    Mobile access

    N/A
    0 Ratings
    8.0
    80%
    212 Ratings

    Attribute Ratings

    • Followerwonk is rated higher in 1 area: Support Rating
    • Hootsuite is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    6.6

    Followerwonk

    66%
    7 Ratings
    8.3

    Hootsuite

    83%
    317 Ratings

    Likelihood to Renew

    7.3

    Followerwonk

    73%
    4 Ratings
    8.8

    Hootsuite

    88%
    80 Ratings

    Usability

    Followerwonk

    N/A
    0 Ratings
    9.0

    Hootsuite

    90%
    27 Ratings

    Availability

    Followerwonk

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    36 Ratings

    Performance

    Followerwonk

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    32 Ratings

    Support Rating

    10.0

    Followerwonk

    100%
    2 Ratings
    8.1

    Hootsuite

    81%
    204 Ratings

    In-Person Training

    Followerwonk

    N/A
    0 Ratings
    6.0

    Hootsuite

    60%
    1 Rating

    Online Training

    Followerwonk

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    8 Ratings

    Implementation Rating

    Followerwonk

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    65 Ratings

    Likelihood to Recommend

    Followerwonk

    I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
    Ryan Williams, MBA | TrustRadius Reviewer

    Hootsuite

    Hootsuite is excellent for teams (or individuals) who want a comprehensive tool to manage all of their social media platforms. Hootsuite makes it easy to launch campaigns, track results, follow up with constituents, and more. However, it's not magic and can't do all of the work for you. In order to get the most out of Hootsuite, you will still need a strategic plan for your social media marketing overall.
    Anonymous | TrustRadius Reviewer

    Pros

    Followerwonk

    • Allows you to search for Twitter users based on a keyword or trait
    • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
    • Track Twitter followers over time
    • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
    Abby Teunissen | TrustRadius Reviewer

    Hootsuite

    • The product has a really interactive media library which is very helpful even when we are out of images.
    • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
    • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
    • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
    Jake Widner | TrustRadius Reviewer

    Cons

    Followerwonk

    • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    • Influencer recruitment - we would like to be able to research potential influencers to join our program.
    • Poor reporting and analytics within each platform within the Pro version.
    • Somewhat expensive for the functionality provided.
    • Only 1 user account provided in the Pro version.
    Jeff Thomas | TrustRadius Reviewer

    Pricing Details

    Followerwonk

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $29 per month

    Followerwonk Editions & Modules

    Edition
    Target$29.001
    Multitask$79.001
    1. per month
    Additional Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $49 per month

    Hootsuite Editions & Modules

    Edition
    Professional$491
    Team$1291
    Business$7391
    EnterpriseContact for Pricing
    1. per month
    2. none
    Additional Pricing Details
    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Likelihood to Renew

    Followerwonk

    Followerwonk 7.3
    Based on 4 answers
    We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
    Christopher Wilson | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.8
    Based on 80 answers
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Laura Pence | TrustRadius Reviewer

    Usability

    Followerwonk

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 9.0
    Based on 27 answers
    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Matthew Hardesty | TrustRadius Reviewer

    Reliability and Availability

    Followerwonk

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 36 answers
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Anonymous | TrustRadius Reviewer

    Performance

    Followerwonk

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 32 answers
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Michael Royal | TrustRadius Reviewer

    Support Rating

    Followerwonk

    Followerwonk 10.0
    Based on 2 answers
    I've never used their support. I've never needed to.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.1
    Based on 204 answers
    Ratings for Hootsuite are based on a number of items:
    • Use case: great for social media management, community management, and drafting.
    • Visibility: internal and external stakeholders are able to see what's going live in a one-stop-shop due to its UI
    • Price-point: Depending on your client portfolio and size, the pricing is overall affordable.
    • Ease of use: Its platform is straightforward and you can easily learn how to navigate it on your own.
    Kimberly Phan | TrustRadius Reviewer

    In-Person Training

    Followerwonk

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 6.0
    Based on 1 answer
    Very easy to teach and learn
    Jessica Rudolph | TrustRadius Reviewer

    Online Training

    Followerwonk

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 8 answers
    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Followerwonk

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 65 answers
    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Edgar Carpenter IV | TrustRadius Reviewer

    Alternatives Considered

    Followerwonk

    I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite was a great entry-level tool v/s some of the other tools like Falcon and Netbase in terms of breadth of features and solutions across verticals. I feel Hootsuite does a great job for D2C brands v/s enterprise solutions that need a more robust set of features and deeper analytics.
    Mithil Patel | TrustRadius Reviewer

    Scalability

    Followerwonk

    No answers on this topic

    Hootsuite

    We haven't needed to scale it all.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Followerwonk

    • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
    • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
    • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
    Ryan Williams, MBA | TrustRadius Reviewer

    Hootsuite

    • Really helps with content management
    • Helps show a visual representation of the number of posts per month/quarter as well as results on those posts
    • Helped manage inbound messages from consumers on our social channels, and was especially helpful on Twitter and Facebook where we got a lot of customer service messages
    Corinne Malo | TrustRadius Reviewer

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