Followerwonk vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Followerwonk
Score 6.8 out of 10
N/A
Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
FollowerwonkZoho Social
Editions & Modules
Target
$29.00
per month
Multitask
$79.00
per month
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
FollowerwonkZoho Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
FollowerwonkZoho Social
Features
FollowerwonkZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.6
414 Ratings
12% above category average
Sentiment analysis00 Ratings8.3294 Ratings
Broad channel coverage00 Ratings8.9408 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
9.0
489 Ratings
11% above category average
Content planning and scheduling00 Ratings9.4487 Ratings
Audience targeting00 Ratings8.6344 Ratings
Content optimization00 Ratings8.6403 Ratings
Workflow management00 Ratings9.327 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.9
397 Ratings
10% above category average
Automated routing and prioritization00 Ratings8.5338 Ratings
Customer interaction histories00 Ratings8.7372 Ratings
Bulk actions00 Ratings9.523 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.6
347 Ratings
11% above category average
Lead generation00 Ratings8.3261 Ratings
Content marketing00 Ratings9.0338 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
9.3
479 Ratings
11% above category average
Twitter00 Ratings9.4428 Ratings
Facebook00 Ratings9.4468 Ratings
LinkedIn00 Ratings9.4421 Ratings
Google+00 Ratings9.1274 Ratings
Instagram00 Ratings9.5398 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.5
392 Ratings
10% above category average
Campaign success analytics00 Ratings8.7388 Ratings
Real-time tracking00 Ratings9.322 Ratings
Competitor analysis00 Ratings7.7237 Ratings
Account management
Comparison of Account management features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
9.1
429 Ratings
14% above category average
Role-based user permissions & privileges00 Ratings9.0333 Ratings
Mobile access00 Ratings9.3408 Ratings
Best Alternatives
FollowerwonkZoho Social
Small Businesses
Agency Analytics
Agency Analytics
Score 9.2 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
1-Social
1-Social
Score 6.1 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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User Ratings
FollowerwonkZoho Social
Likelihood to Recommend
6.8
(7 ratings)
9.4
(492 ratings)
Likelihood to Renew
7.3
(4 ratings)
8.9
(14 ratings)
Usability
-
(0 ratings)
9.5
(320 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
8.2
(3 ratings)
Support Rating
10.0
(1 ratings)
9.3
(220 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
8.4
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
FollowerwonkZoho Social
Likelihood to Recommend
Followerwonk
I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Read full review
Zoho
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
Followerwonk
  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
Read full review
Zoho
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
Followerwonk
  • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
Read full review
Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Followerwonk
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
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Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Followerwonk
No answers on this topic
Zoho
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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Support Rating
Followerwonk
I've never used their support. I've never needed to.
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Zoho
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
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Alternatives Considered
Followerwonk
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Read full review
Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Return on Investment
Followerwonk
  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
Read full review
Zoho
  • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
  • The free trial meant I could give it a good try before spending any of my precious startup budget.
Read full review
ScreenShots

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.