Twitter analytics: Understand followers, influencers; competitive research.
Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
Followerwonk
Zoho Social
Editions & Modules
Target
$29.00
per month
Multitask
$79.00
per month
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
Followerwonk
Zoho Social
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Add Ons
Users at $10 / user / month
Brands $10 / brand / month
Discount available for annual pricing.
More Pricing Information
Community Pulse
Followerwonk
Zoho Social
Features
Followerwonk
Zoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.6
414 Ratings
12% above category average
Sentiment analysis
00 Ratings
8.3294 Ratings
Broad channel coverage
00 Ratings
8.9408 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
9.0
489 Ratings
11% above category average
Content planning and scheduling
00 Ratings
9.4487 Ratings
Audience targeting
00 Ratings
8.6344 Ratings
Content optimization
00 Ratings
8.6403 Ratings
Workflow management
00 Ratings
9.327 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.9
397 Ratings
10% above category average
Automated routing and prioritization
00 Ratings
8.5338 Ratings
Customer interaction histories
00 Ratings
8.7372 Ratings
Bulk actions
00 Ratings
9.523 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.6
347 Ratings
11% above category average
Lead generation
00 Ratings
8.3261 Ratings
Content marketing
00 Ratings
9.0338 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
9.3
479 Ratings
11% above category average
Twitter
00 Ratings
9.4428 Ratings
Facebook
00 Ratings
9.4468 Ratings
LinkedIn
00 Ratings
9.4421 Ratings
Google+
00 Ratings
9.1274 Ratings
Instagram
00 Ratings
9.5398 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Followerwonk
-
Ratings
Zoho Social
8.5
392 Ratings
10% above category average
Campaign success analytics
00 Ratings
8.7388 Ratings
Real-time tracking
00 Ratings
9.322 Ratings
Competitor analysis
00 Ratings
7.7237 Ratings
Account management
Comparison of Account management features of Product A and Product B
I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
The free trial meant I could give it a good try before spending any of my precious startup budget.