TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    HeyReach

    Score9.2 out of 10
    N/AHeyReach is an automated LinkedIn outreach tool, used to automate 10+ step sequences using connection requests, messages, follow-ups, InMails, likes, and voice-notes. Outreach sequences can be customized with its workflow builder, and includes steps like automatic invites, messages, follow-ups, InMails, and like posting.

    $79

    per month per seat

    Pricing
    FollozeHeyReach
    Editions & Modules
    Folloze
    Contact Sales
    Per LinkedIn Seat
    $79
    per month per seat
    Special Agency Offer
    $799
    per month up to 50 accounts & 5 workspaces
    Offerings
    Pricing Offerings
    FollozeHeyReach
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FollozeHeyReach
    Considered Both Products
    Folloze
    No answer on this topic
    HeyReach
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    40 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    46 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    36 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Features
    FollozeHeyReach
    Engagement
    Comparison of Engagement features of Folloze and HeyReach
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    HeyReach
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and HeyReach
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    HeyReach
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and HeyReach
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    HeyReach
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and HeyReach
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    HeyReach
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and HeyReach
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    HeyReach
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Folloze and HeyReach
    Feature
    Folloze
    -
    Ratings
    HeyReach
    7.6
    2 Ratings
    1% below category average
    Lead nurturing automation00 Ratings6.52 Ratings
    Data quality management00 Ratings8.01 Ratings
    Automated sales alerts and tasks00 Ratings9.52 Ratings
    Automated follow-ups00 Ratings10.02 Ratings
    Lead segmentation and distribution00 Ratings4.01 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Folloze and HeyReach
    Feature
    Folloze
    -
    Ratings
    HeyReach
    8.7
    2 Ratings
    15% above category average
    Integrations with CRMs00 Ratings8.52 Ratings
    Integrations with data storage tools00 Ratings7.52 Ratings
    Integrations with lead automation tools00 Ratings10.01 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Folloze and HeyReach
    Feature
    Folloze
    -
    Ratings
    HeyReach
    8.5
    2 Ratings
    2% above category average
    KPI analytics00 Ratings9.52 Ratings
    Drop-off analytics00 Ratings8.02 Ratings
    A/B tests00 Ratings8.02 Ratings
    Form Building
    Comparison of Form Building features of Folloze and HeyReach
    Feature
    Folloze
    -
    Ratings
    HeyReach
    6.4
    2 Ratings
    26% below category average
    Conditional logic paths00 Ratings8.52 Ratings
    Form templates00 Ratings7.01 Ratings
    Mobile responsiveness00 Ratings3.01 Ratings
    Date picker00 Ratings6.01 Ratings
    File upload00 Ratings8.01 Ratings
    Dynamic content00 Ratings6.01 Ratings
    Best Alternatives
    FollozeHeyReach
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Dealfront
    Score8.4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Dealfront
    Score8.4 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeHeyReach
    Likelihood to Recommend
    7.6
    (49 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (49 ratings)
    9.0
    (2 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeHeyReach
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    HeyReach
    We use it for all of our LinkedIn outbound internally, and it only takes one employee to oversee. We have 5 senders, so something that would have previously taken a lot of coordination and education (writing SOPs, training the rest of the team, overseeing that they follow the process daily/weekly/monthly, etc.) is now handled by one person in a few hours every week. If you compare it to legacy, enterprise tools–it's a no brainer. For a fraction of the cost, you are getting the same (or significantly more) value and features, no complicated annual contract that ties you down. Not to mention that they have incredible customer service and content. I habitually speak with the founding team, have asked for features and then seen them in the product within days/weeks. You can't get that at any of the competitors.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    HeyReach
    • LinkedIn Outreach at Large Scale
    • Getting data from LinkedIn like people who interacted with the posts etc.
    • Reply to the prospects all at one place
    • Check the analytics for multiple accounts in one place
    • Manage multiple LinkedIn Account at a single place
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    HeyReach
    • The master inbox could be improved (better hot keys, smoother experience)
    • Probably on the roadmap, but the ability to create sub-sequences
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    HeyReach
    No answers on this topic
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    HeyReach
    It is a very good tool especially the way they are improving themselves, as I have been using this platform before they even launched properly, & they are giving the requested features as well. The only thing is that as they scale, they need to have a better customer support team to handle the issues
    Incentivized
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    HeyReach
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    HeyReach
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    HeyReach
    No answers on this topic
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    HeyReach
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    HeyReach
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    HeyReach
    Many of the competitors aren't listed in TrustRadius. But there are dozens more. They are either very enterprise or quite new (small challenger companies). HeyReach makes the enterprise options look wildly pricey and unreasonable, and they stand out from the other challengers by their approach, content, and roadmap. I've used so many tools and HeyReach has definitely made its way into our standard rotation.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    HeyReach
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    HeyReach
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    HeyReach
    • It is good for ROI if you have multiple accounts to connect as it is very cheap
    • It is bad for ROI if you are looking to connect lesser accounts as there are better tools with same pricing at a smaller scale
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.