Foundry ABM vs. Pipedrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Foundry ABM
Score 8.6 out of 10
N/A
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
Pipedrive
Score 8.4 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Pricing
Foundry ABMPipedrive
Editions & Modules
No answers on this topic
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
Offerings
Pricing Offerings
Foundry ABMPipedrive
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMonthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
Foundry ABMPipedrive
Features
Foundry ABMPipedrive
Engagement
Comparison of Engagement features of Product A and Product B
Foundry ABM
7.5
1 Ratings
1% below category average
Pipedrive
-
Ratings
Automated routing and prioritization8.21 Ratings00 Ratings
Customer interaction histories7.31 Ratings00 Ratings
Syndicated content7.31 Ratings00 Ratings
Personalization7.31 Ratings00 Ratings
Engagement data tracking7.31 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Foundry ABM
7.2
10 Ratings
7% below category average
Pipedrive
-
Ratings
Ad campaign creation6.710 Ratings00 Ratings
Display advertising6.810 Ratings00 Ratings
Contextual advertising6.41 Ratings00 Ratings
Social advertising6.41 Ratings00 Ratings
Ad reporting and analytics7.31 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Foundry ABM
7.0
1 Ratings
8% below category average
Pipedrive
-
Ratings
Standard visitor segmentation8.21 Ratings00 Ratings
Behavioral visitor segmentation6.41 Ratings00 Ratings
ABM sales intelligence6.41 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Foundry ABM
7.3
1 Ratings
3% below category average
Pipedrive
-
Ratings
3rd party intent signals7.31 Ratings00 Ratings
Downstream intent signals7.31 Ratings00 Ratings
Account identification7.31 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Foundry ABM
8.2
1 Ratings
5% above category average
Pipedrive
-
Ratings
Automated workflow & orchestration8.21 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Foundry ABM
-
Ratings
Pipedrive
7.9
68 Ratings
1% above category average
Customer data management / contact management00 Ratings8.724 Ratings
Workflow management00 Ratings7.721 Ratings
Territory management00 Ratings6.514 Ratings
Opportunity management00 Ratings8.365 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.764 Ratings
Contract management00 Ratings8.217 Ratings
Quote & order management00 Ratings7.214 Ratings
Interaction tracking00 Ratings8.521 Ratings
Channel / partner relationship management00 Ratings7.116 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Foundry ABM
-
Ratings
Pipedrive
2.9
7 Ratings
90% below category average
Case management00 Ratings4.76 Ratings
Call center management00 Ratings1.15 Ratings
Help desk management00 Ratings3.16 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Foundry ABM
-
Ratings
Pipedrive
7.5
49 Ratings
4% below category average
Lead management00 Ratings7.449 Ratings
Email marketing00 Ratings7.513 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Foundry ABM
-
Ratings
Pipedrive
6.7
67 Ratings
14% below category average
Task management00 Ratings7.964 Ratings
Billing and invoicing management00 Ratings4.15 Ratings
Reporting00 Ratings8.163 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Foundry ABM
-
Ratings
Pipedrive
7.7
68 Ratings
0% above category average
Forecasting00 Ratings7.619 Ratings
Pipeline visualization00 Ratings8.268 Ratings
Customizable reports00 Ratings7.516 Ratings
Customization
Comparison of Customization features of Product A and Product B
Foundry ABM
-
Ratings
Pipedrive
6.3
64 Ratings
20% below category average
Custom fields00 Ratings8.464 Ratings
Custom objects00 Ratings8.454 Ratings
Scripting environment00 Ratings1.04 Ratings
API for custom integration00 Ratings7.646 Ratings
Security
Comparison of Security features of Product A and Product B
Foundry ABM
-
Ratings
Pipedrive
6.7
62 Ratings
23% below category average
Single sign-on capability00 Ratings6.112 Ratings
Role-based user permissions00 Ratings7.260 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Foundry ABM
-
Ratings
Pipedrive
1.1
5 Ratings
149% below category average
Social data00 Ratings1.15 Ratings
Social engagement00 Ratings1.15 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Foundry ABM
-
Ratings
Pipedrive
3.6
7 Ratings
70% below category average
Marketing automation00 Ratings3.67 Ratings
Compensation management00 Ratings3.54 Ratings
Platform
Comparison of Platform features of Product A and Product B
Foundry ABM
-
Ratings
Pipedrive
8.2
61 Ratings
8% above category average
Mobile access00 Ratings8.261 Ratings
Best Alternatives
Foundry ABMPipedrive
Small Businesses
Dealfront
Dealfront
Score 9.7 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Foundry ABMPipedrive
Likelihood to Recommend
8.2
(48 ratings)
7.9
(72 ratings)
Likelihood to Renew
9.6
(4 ratings)
8.0
(3 ratings)
Usability
8.6
(3 ratings)
9.0
(25 ratings)
Availability
10.0
(1 ratings)
8.2
(1 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(40 ratings)
8.5
(15 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(2 ratings)
8.2
(1 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Foundry ABMPipedrive
Likelihood to Recommend
Foundry ABM
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
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Pipedrive Inc.
Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
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Pros
Foundry ABM
  • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
  • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
  • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
Read full review
Pipedrive Inc.
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
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Cons
Foundry ABM
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
Read full review
Pipedrive Inc.
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
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Likelihood to Renew
Foundry ABM
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
Read full review
Pipedrive Inc.
-2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
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Usability
Foundry ABM
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
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Pipedrive Inc.
Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
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Reliability and Availability
Foundry ABM
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
Read full review
Pipedrive Inc.
No answers on this topic
Performance
Foundry ABM
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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Pipedrive Inc.
No answers on this topic
Support Rating
Foundry ABM
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
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Pipedrive Inc.
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
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Online Training
Foundry ABM
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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Pipedrive Inc.
No answers on this topic
Implementation Rating
Foundry ABM
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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Pipedrive Inc.
Experiment is the only way to start
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Alternatives Considered
Foundry ABM
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
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Pipedrive Inc.
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
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Scalability
Foundry ABM
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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Pipedrive Inc.
No answers on this topic
Return on Investment
Foundry ABM
  • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
  • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
  • There have been no negative impacts to ROI from Triblio.
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Pipedrive Inc.
  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
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ScreenShots

Pipedrive Screenshots

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