Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
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StackAdapt
Score 8.3 out of 10
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StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
StackAdapt's programmatic buys are great for a quick awareness campaign to reach the most eyeballs. Solid user segmentation from 3rd party sources that is available almost immediately. The platform is less proficient at converting users, though I've never had sufficient volume to test if this works better for enterprise-level clients with more conversion data
Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ads, and really fine-tune the targeting as you see what works and what doesn't.
The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
Campaigns with multiple steps, I do hear this is in the works.
It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
The reporting UI is definitely clunky and unintuitive.
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
StackAdapt is significantly less expensive than The Trade Desk. StackAdapt doesn't have campaign minimums, unlike The Trade Desk, meaning you can experiment with a lower ad spend to gain client confidence before investing at a larger level. Plus they don't lock you into an annual contract or anything long term. It feels very similar to The Trade Desk but without the high contract.
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
There have been no negative impacts to ROI from Triblio.
Excellent traffic from our ads. Traffic exceeded our forecast.
Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
