FreshMail vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FreshMail
Score 7.2 out of 10
N/A
FreshMail is a browser based email marketing solution used to create and send newsletter campaigns. This solution leads users from campaign planning and creation to final reports.N/A
Intuit Mailchimp
Score 8.1 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Pricing
FreshMailIntuit Mailchimp
Editions & Modules
No answers on this topic
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
FreshMailIntuit Mailchimp
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsFreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.
More Pricing Information
Community Pulse
FreshMailIntuit Mailchimp
Considered Both Products
FreshMail
Chose FreshMail
FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing …
Chose FreshMail
We've had a lot of trouble using Hubspot since it breaks too often and dies not perform too well especially when handling big list of clients, the data most of the times is inaccurate and unreliable. Freshmail does a great job at displaying concise and accurate data while …
Intuit Mailchimp

No answer on this topic

Features
FreshMailIntuit Mailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
FreshMail
8.4
3 Ratings
5% above category average
Intuit Mailchimp
7.9
495 Ratings
4% above category average
WYSIWYG email editor8.53 Ratings8.1458 Ratings
Dynamic content8.53 Ratings7.6443 Ratings
Ability to test dynamic content9.03 Ratings7.8423 Ratings
Landing pages9.02 Ratings7.6341 Ratings
A/B testing8.03 Ratings7.9371 Ratings
Mobile optimization7.03 Ratings8.3454 Ratings
Email deliverability reporting10.03 Ratings8.4482 Ratings
List management7.03 Ratings7.9481 Ratings
Triggered drip sequences8.53 Ratings7.8330 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
FreshMail
8.2
3 Ratings
7% above category average
Intuit Mailchimp
7.6
480 Ratings
4% above category average
Dashboards8.03 Ratings7.7143 Ratings
Standard reports8.03 Ratings8.0477 Ratings
Custom reports8.53 Ratings7.065 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
FreshMail
8.4
2 Ratings
5% above category average
Intuit Mailchimp
-
Ratings
URL Validation8.52 Ratings00 Ratings
Link Tracking9.52 Ratings00 Ratings
Image Validation8.02 Ratings00 Ratings
Inbox Display8.02 Ratings00 Ratings
Email Accessibility Tools9.02 Ratings00 Ratings
Spelling and Grammar Check8.02 Ratings00 Ratings
Spam Testing8.02 Ratings00 Ratings
Email Previews8.02 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
FreshMail
-
Ratings
Intuit Mailchimp
8.5
13 Ratings
9% above category average
Lead nurturing automation00 Ratings7.211 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings6.811 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
FreshMail
-
Ratings
Intuit Mailchimp
7.9
63 Ratings
6% above category average
Calendaring00 Ratings8.248 Ratings
Event/webinar marketing00 Ratings7.548 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
FreshMail
-
Ratings
Intuit Mailchimp
7.8
61 Ratings
4% above category average
Social sharing and campaigns00 Ratings7.754 Ratings
Social profile integration00 Ratings7.850 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
FreshMail
-
Ratings
Intuit Mailchimp
7.1
62 Ratings
5% below category average
API00 Ratings7.646 Ratings
Role-based workflow & approvals00 Ratings6.719 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings7.528 Ratings
Integration with Microsoft Dynamics CRM00 Ratings6.625 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.755 Ratings
Best Alternatives
FreshMailIntuit Mailchimp
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshMailIntuit Mailchimp
Likelihood to Recommend
8.5
(3 ratings)
8.1
(519 ratings)
Likelihood to Renew
-
(0 ratings)
8.4
(51 ratings)
Usability
-
(0 ratings)
8.3
(387 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
9.0
(7 ratings)
Support Rating
-
(0 ratings)
8.0
(18 ratings)
Implementation Rating
-
(0 ratings)
7.4
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
FreshMailIntuit Mailchimp
Likelihood to Recommend
FreshMail
The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pros
FreshMail
  • Location targeting to filter people based on their region
  • Auto responding to questions and similar inquiries related to content
  • Engaging and building interest in the product
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
FreshMail
  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Likelihood to Renew
FreshMail
No answers on this topic
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
FreshMail
No answers on this topic
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Reliability and Availability
FreshMail
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
FreshMail
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
FreshMail
No answers on this topic
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
FreshMail
No answers on this topic
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Alternatives Considered
FreshMail
FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Scalability
FreshMail
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Return on Investment
FreshMail
  • Better Outreach
  • Hitting the objective of marketing prospects qualified
  • Return on cost
Read full review
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

FreshMail Screenshots

Screenshot of undefinedScreenshot of undefinedScreenshot of undefined

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.