FullContact vs. Lead Forensics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FullContact
Score 8.0 out of 10
N/A
FullContact provides APIs to support individuals, businesses, and developers in managing and enhancing their contact and customer data. The APIs can be used to provide social profiles in an app, improve contacts in address books, enrich CRM information, or create highly personalized marketing campaigns.N/A
Lead Forensics
Score 9.0 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Pricing
FullContactLead Forensics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FullContactLead Forensics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullContactLead Forensics
Features
FullContactLead Forensics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
FullContact
-
Ratings
Lead Forensics
8.6
59 Ratings
6% above category average
Lead Conversion Tracking00 Ratings8.050 Ratings
Bounce Rate Measurement00 Ratings8.341 Ratings
Device and Browser Reporting00 Ratings8.548 Ratings
Pageview Tracking00 Ratings9.156 Ratings
Event Tracking00 Ratings8.442 Ratings
Reporting in real-time00 Ratings8.551 Ratings
Referral Source Tracking00 Ratings9.250 Ratings
Customizable Dashboards00 Ratings9.053 Ratings
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FullContactLead Forensics
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Lead Forensics
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Score 9.0 out of 10
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User Ratings
FullContactLead Forensics
Likelihood to Recommend
8.0
(5 ratings)
9.0
(82 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
8.9
(64 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
8.1
(3 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullContactLead Forensics
Likelihood to Recommend
Ziff Davis Inc
This is a quick and easy way to upload information from business cards to your current contact database. It can be used by those who are organizing email marketing campaigns. It is also good for personal use -- since it organizes all available information about any given contact it is a great resource for looking up people before meetings and doing other types of background research
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Lead Forensics
Lead Forensics has helped the team monitor and track high intent prospects, and reference their buying behaviour against conversations. Lead Forensics may struggle to deliver meaningful lead volume in our ICP. In this case, the outbound team could be chasing companies that aren’t aligned with [...]'s core offering or aren’t showing genuine buying intent.
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Pros
Ziff Davis Inc
  • Sharing contacts.
  • Easy to edit.
  • Nice interface.
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Lead Forensics
  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
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Cons
Ziff Davis Inc
  • Needs to allow for more than 50 business card transcriptions per month
  • Sometimes tries to merge contacts that are not the same person
  • Does not sync individual account with business account
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Lead Forensics
  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
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Likelihood to Renew
Ziff Davis Inc
This is my new favorite app for organizing contacts and segmenting email lists. It is also the only app I have used that will transcribe business cards with 100% accuracy (they use humans to enter info from pictures of cards rather than software, like most other apps). The "merge contact" feature is great and allows you to review the contacts being merged before doing so automatically. It also integrates with Google accounts, LinkedIn, Twitter, and Yahoo. Another great feature is the ability to export data in a file, which you can then upload to your regular CRM software or to Constant Contact. I wish it would allow for more business card uploads per month. Even the paid subscription has a limit of 50 cards per month. I contacted customer support to inquire about increasing this limit and was told that I would need to upgrade to a yearly contract in order to do so. If FullContact continues to be useful, I will likely upgrade. However, given that the business card contacts is one of this software's best features, I was disappointed that this allowance could not be increased. Overall, however, I would highly recommend FullContact
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Lead Forensics
No answers on this topic
Usability
Ziff Davis Inc
Very easy to use online and great mobile app as well
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Lead Forensics
I give it an 8 because with just 15–30 minutes a day, I can uncover valuable activity that leads to real revenue. It’s simple to use, and the insights help me prioritize outreach effectively. That small daily investment consistently turns into meaningful follow-ups, upsells, and new opportunities, making it a strong contributor to my sales results.
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Reliability and Availability
Ziff Davis Inc
Automatically updates contacts daily
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Lead Forensics
No answers on this topic
Performance
Ziff Davis Inc
Just make sure the app is not syncing on multiple devices at once -- this will cause a delay
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Lead Forensics
No answers on this topic
Support Rating
Ziff Davis Inc
Their support is very responsive and friendly.
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Lead Forensics
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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In-Person Training
Ziff Davis Inc
Very user-friendly, especially since it aggregates information from Google every day to update contacts.
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Lead Forensics
No answers on this topic
Online Training
Ziff Davis Inc
Basic materials explaining account setup and how to manage your list. It doesn't take much training to become proficient
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Lead Forensics
No answers on this topic
Implementation Rating
Ziff Davis Inc
Downloading the contacts to use in email marketing campaigns is the most difficult part of implementation.
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Lead Forensics
No answers on this topic
Alternatives Considered
Ziff Davis Inc
FullContact has pretty much the best bang for your buck as far as the different features offered. You can do a lot of different things with it and it's all online or in an app on your phones. Easy access to the most accurate information available at your fingertips is pretty awesome
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Lead Forensics
I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money all day long.
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Scalability
Ziff Davis Inc
Easily updates contact information
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Lead Forensics
No answers on this topic
Return on Investment
Ziff Davis Inc
  • Positive that the time is not spent updating individual phones.
  • Negative in that if someone alters a contact, it will need fixed.
  • Positive that users don't waste time calling wrong numbers.
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Lead Forensics
  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.