FullStory vs. ObservePoint

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FullStory
Score 8.4 out of 10
N/A
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts…
$0
per month
ObservePoint
Score 9.4 out of 10
N/A
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
$598
per month
Pricing
FullStoryObservePoint
Editions & Modules
Free
$0.00
Business
Contact Sales
Enterprise
Contact Sales
Essentials
$599
per month up to 4,000 page scans /month
Professional
$2,400
per month up to 20,000 page scans /month
Enterprise
Custom ($0.0325 - $0.11 / page)
Starting at 20,000+ page scans /month
Offerings
Pricing Offerings
FullStoryObservePoint
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
FullStoryObservePoint
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
FullStory
5.2
18 Ratings
38% below category average
ObservePoint
-
Ratings
Responsive Design for Web Access6.116 Ratings00 Ratings
Mobile Application5.99 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.612 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
FullStory
7.6
48 Ratings
15% below category average
ObservePoint
-
Ratings
Heatmap tool7.436 Ratings00 Ratings
Click analytics7.243 Ratings00 Ratings
Scroll maps7.732 Ratings00 Ratings
Form fill analysis8.025 Ratings00 Ratings
Conversion tracking6.427 Ratings00 Ratings
Goal tracking6.422 Ratings00 Ratings
Funnel Analysis7.133 Ratings00 Ratings
Session Recording and Replay9.747 Ratings00 Ratings
User Segmentation8.242 Ratings00 Ratings
Best Alternatives
FullStoryObservePoint
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Egnyte
Egnyte
Score 7.6 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.6 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.2 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullStoryObservePoint
Likelihood to Recommend
8.4
(71 ratings)
8.8
(9 ratings)
Likelihood to Renew
9.7
(9 ratings)
9.1
(1 ratings)
Usability
10.0
(1 ratings)
9.1
(1 ratings)
Availability
9.0
(1 ratings)
9.1
(1 ratings)
Performance
8.0
(1 ratings)
7.3
(1 ratings)
Support Rating
8.3
(61 ratings)
10.0
(2 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
7.7
(56 ratings)
9.1
(1 ratings)
Configurability
7.0
(1 ratings)
9.1
(1 ratings)
Ease of integration
9.0
(1 ratings)
9.1
(1 ratings)
Product Scalability
8.0
(1 ratings)
9.1
(1 ratings)
Vendor post-sale
8.0
(1 ratings)
9.1
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
FullStoryObservePoint
Likelihood to Recommend
FullStory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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ObservePoint
ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
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Pros
FullStory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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ObservePoint
  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
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Cons
FullStory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
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ObservePoint
  • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
  • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
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Likelihood to Renew
FullStory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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ObservePoint
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
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Usability
FullStory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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ObservePoint
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
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Reliability and Availability
FullStory
We've never had issues with availability
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ObservePoint
I've only experienced one system availability issue in the 3 years we've been using it.
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Performance
FullStory
It seems the performance is really good and always loads quickly
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ObservePoint
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
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Support Rating
FullStory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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ObservePoint
Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
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In-Person Training
FullStory
No answers on this topic
ObservePoint
Instructor was knowledgeable and delivered the content well.
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Online Training
FullStory
No answers on this topic
ObservePoint
It's easy to find the information you need when you need it and it is easy to consume.
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Implementation Rating
FullStory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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ObservePoint
Start with small audits until you have determined what you might want to filter out.
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Alternatives Considered
FullStory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
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ObservePoint
I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
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Scalability
FullStory
Full story was easy to scale with the growth of our teams and organisation
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ObservePoint
I have not reached an unreasonable product limitation as of yet.
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Return on Investment
FullStory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
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ObservePoint
  • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
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ScreenShots

FullStory Screenshots

Screenshot of Visualize Data with Custom DashboardsScreenshot of Powerful Session Replay Combined with Dev ToolsScreenshot of FullStory Conversions Illuminates Problems in the Digital ExperienceScreenshot of Fullstory for Mobile AppsScreenshot of FullStory Search & SegmentationScreenshot of Get Quality Insights on the Most Valuable Pages