TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Pricing
    FullstoryWordPress
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    FullstoryWordPress
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Pricing for Business and Commerce plans vary on number of GB.
    More Pricing Information
    Community Pulse
    FullstoryWordPress
    Considered Both Products
    Fullstory
    No answer on this topic
    Automattic
    Chose WordPress
    It's the best option for hosting a blog on a website where you can also integrate all major marketing tools and platforms. WordPress gives you [the] freedom to use whatever tool works best for you and integrate it with your website and blog. It makes tracking, measuring, and …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    95%
    Would buy again
    108 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    98%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    96%
    Happy with the feature set
    109 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    96%
    Lived up to sales and marketing promises
    95 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    95%
    Implementation went as expected
    100 Answers
    Features
    FullstoryWordPress
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and WordPress
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    WordPress
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and WordPress
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    WordPress
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Security
    Comparison of Security features of Fullstory and WordPress
    Feature
    Fullstory
    -
    Ratings
    WordPress
    8.1
    159 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.1159 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Fullstory and WordPress
    Feature
    Fullstory
    -
    Ratings
    WordPress
    7.9
    134 Ratings
    1% above category average
    API00 Ratings7.9124 Ratings
    Internationalization / multi-language00 Ratings7.8103 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Fullstory and WordPress
    Feature
    Fullstory
    -
    Ratings
    WordPress
    8.1
    166 Ratings
    3% above category average
    WYSIWYG editor00 Ratings7.8151 Ratings
    Code quality / cleanliness00 Ratings7.3152 Ratings
    Admin section00 Ratings8.3164 Ratings
    Page templates00 Ratings8.7160 Ratings
    Library of website themes00 Ratings8.7162 Ratings
    Mobile optimization / responsive design00 Ratings8.5161 Ratings
    Publishing workflow00 Ratings8.1154 Ratings
    Form generator00 Ratings7.1131 Ratings
    Web Content Management
    Comparison of Web Content Management features of Fullstory and WordPress
    Feature
    Fullstory
    -
    Ratings
    WordPress
    8.2
    164 Ratings
    9% above category average
    Content taxonomy00 Ratings8.1142 Ratings
    SEO support00 Ratings7.9148 Ratings
    Bulk management00 Ratings7.5125 Ratings
    Availability / breadth of extensions00 Ratings9.2152 Ratings
    Community / comment management00 Ratings8.2152 Ratings
    Best Alternatives
    FullstoryWordPress
    Small Businesses
    No answers on this topic
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstoryWordPress
    Likelihood to Recommend
    10.0
    (72 ratings)
    8.6
    (203 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    3.7
    (38 ratings)
    Usability
    10.0
    (1 ratings)
    8.1
    (50 ratings)
    Availability
    9.0
    (1 ratings)
    9.5
    (3 ratings)
    Performance
    8.0
    (1 ratings)
    8.6
    (2 ratings)
    Support Rating
    8.3
    (61 ratings)
    10.0
    (11 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    9.0
    (10 ratings)
    Configurability
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    FullstoryWordPress
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
    Read full review
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
    Read full review
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
    Read full review
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
    Read full review
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
    Read full review
    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    In-Person Training
    Fullstory
    No answers on this topic
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    Online Training
    Fullstory
    No answers on this topic
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
    Read full review
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
    Read full review
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data