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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Geckoboard

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Geckoboard enables users to create real time dashboards using data from over 80 cloud services. It integrates with other products such as: AWeber, Basecamp, Campaign Monitor and HubSpot.

    $35

    per month

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    GeckoboardGoogle Analytics
    Editions & Modules
    Starter
    $35
    per month
    Team
    $159
    per month
    Team Plus
    $275
    per month
    Company
    $599
    per month
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    GeckoboardGoogle Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    GeckoboardGoogle Analytics
    Considered Both Products
    Geckoboard
    Chose Geckoboard
    Geckoboard is just a lot simpler to use than the others I have used in the past.
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    87 Answers
    Features
    GeckoboardGoogle Analytics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Geckoboard and Google Analytics
    Feature
    Geckoboard
    9.3
    5 Ratings
    13% above category average
    Google Analytics
    -
    Ratings
    Pixel Perfect reports8.03 Ratings00 Ratings
    Customizable dashboards10.05 Ratings00 Ratings
    Report Formatting Templates10.04 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Geckoboard and Google Analytics
    Feature
    Geckoboard
    7.7
    5 Ratings
    4% below category average
    Google Analytics
    -
    Ratings
    Drill-down analysis8.04 Ratings00 Ratings
    Formatting capabilities8.03 Ratings00 Ratings
    Integration with R or other statistical packages7.02 Ratings00 Ratings
    Report sharing and collaboration8.05 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Geckoboard and Google Analytics
    Feature
    Geckoboard
    9.0
    5 Ratings
    9% above category average
    Google Analytics
    -
    Ratings
    Publish to Web10.05 Ratings00 Ratings
    Publish to PDF9.01 Ratings00 Ratings
    Report Versioning9.02 Ratings00 Ratings
    Report Delivery Scheduling8.03 Ratings00 Ratings
    Delivery to Remote Servers9.03 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Geckoboard and Google Analytics
    Feature
    Geckoboard
    8.7
    5 Ratings
    9% above category average
    Google Analytics
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)10.05 Ratings00 Ratings
    Location Analytics / Geographic Visualization10.05 Ratings00 Ratings
    Predictive Analytics6.02 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Geckoboard and Google Analytics
    Feature
    Geckoboard
    7.8
    5 Ratings
    8% below category average
    Google Analytics
    -
    Ratings
    Multi-User Support (named login)9.05 Ratings00 Ratings
    Role-Based Security Model7.03 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)9.03 Ratings00 Ratings
    Single Sign-On (SSO)6.12 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Geckoboard and Google Analytics
    Feature
    Geckoboard
    9.5
    5 Ratings
    20% above category average
    Google Analytics
    -
    Ratings
    Responsive Design for Web Access9.05 Ratings00 Ratings
    Mobile Application10.03 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile10.04 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Geckoboard and Google Analytics
    Feature
    Geckoboard
    10.0
    2 Ratings
    25% above category average
    Google Analytics
    -
    Ratings
    REST API10.02 Ratings00 Ratings
    Javascript API10.02 Ratings00 Ratings
    iFrames10.02 Ratings00 Ratings
    Java API10.02 Ratings00 Ratings
    Themeable User Interface (UI)10.02 Ratings00 Ratings
    Customizable Platform (Open Source)10.02 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Geckoboard and Google Analytics
    Feature
    Geckoboard
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.311 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    GeckoboardGoogle Analytics
    Small Businesses
    Cyfe
    Score4 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GeckoboardGoogle Analytics
    Likelihood to Recommend
    9.0
    (6 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    9.0
    (51 ratings)
    Usability
    9.0
    (1 ratings)
    7.4
    (19 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    8.0
    (1 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Data Sharing and Collaboration
    8.0
    (5 ratings)
    -
    (0 ratings)
    Data Sources
    9.0
    (5 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    GeckoboardGoogle Analytics
    Likelihood to Recommend
    Geckoboard
    Great value for the money. Excellent for smaller agencies with multiple projects and teams in a smaller space. We can quickly roll out mobile displays to help with a particular deployment push or monitoring a clients website engagement. It's also useful for showing live data without requiring analytics to run reports from a CRM, etc.
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Geckoboard
    • User self-help - the video tutorials and a robust publicly accessible knowledgebase.
    • Geckoboard can aggregate data from a number of other apps into a singular dashboard.
    • Sleek, dark UI.
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Geckoboard
    • A bit more flexibility in the number of columns would be nice.
    • Ability to scale to mobile device (web).
    • App capabilities are missing on Android.
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Geckoboard
    My company did not renew due to changes in the organization.
    Incentivized
    Read full review
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Usability
    Geckoboard
    With a simple interface and available templates, creating basic dashboards is easy. Obviously depending on the data you want to visualize, there may be higher learning curves. That being said, they have a huge amount of integrations and extensible frameworks. If you are using anything made in the past ten years there is an API function or integration that can get it talking to the platform. As such, it's pretty easy to hit the main data points you want and get it on a cheap display in front of your team.
    Incentivized
    Read full review
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Geckoboard
    No answers on this topic
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Geckoboard
    No answers on this topic
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Geckoboard
    The support levels vary based on the level of plan that you have but that's to be expected. Virtually everything except the Enterprise plan has basic chat/email support. While they are responsive they are not going to be much assistance in helping you figure out API calls or implementing 3rd party integrations. That is to be expected and the support community can pretty much get you in the right direction if you look.
    Incentivized
    Read full review
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Geckoboard
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Implementation Rating
    Geckoboard
    No answers on this topic
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Alternatives Considered
    Geckoboard
    Domo is more robust. We do use both because Geckoboard is really easy to show the rest of our team without the need for additional licenses.
    Incentivized
    Read full review
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Scalability
    Geckoboard
    No answers on this topic
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Return on Investment
    Geckoboard
    • While we originally used this as an internal IS tool, we eventually have expanded it to be used by nearly every department.
    • Because pricing is monthly, we can grow or decrease our usage based on our current client needs.
    • Because it is low cost and easy to deploy, we can utilize it in place of considerable resources in analytics and reporting by delivering snapshots of data without pulling reports.
    Incentivized
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots

    Geckoboard Screenshots

    Screenshot of Create live KPI dashboards in minutes. No coding or training required.Screenshot of Easily pull in real-time data from over 80 different tools, including spreadsheets and databases, as well as popular business tools like Salesforce, Zendesk, Google Analytics and many more.Screenshot of Anyone can build custom dashboards that make data and KPIs look professional and are easy for everyone on the team to understand at a glance.Screenshot of Get important numbers in front of the team or stakeholders, whether they're in the office or WFH.Screenshot of Every part of your organisation can surface metrics that matter to them and show progress towards their goals.