Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Paloma
Score 0.0 out of 10
N/A
Paloma powers commerce on messaging channels, helping brands increase conversion rates with automated personal shopping conversations.N/A
Magnolia
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
WordPress
Score 8.7 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$4
per month 6 GB storage
Pricing
PalomaMagnoliaWordPress
Editions & Modules
No answers on this topic
DX Core
$3500
per month
DX Cloud
$6000
per month
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
PalomaMagnoliaWordPress
Free Trial
NoYesNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.Pricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
PalomaMagnoliaWordPress
Considered Multiple Products
Paloma

No answer on this topic

Magnolia
Chose Magnolia
Magnolia DXP offers similar or more capability compared to the other platform, while much easier to implement. For example, Adobe Experience Manager tend to be more monolithic in nature, heavier footprint compared to Magnolia. Hence when implementing a DXP, it is much faster to …
Chose Magnolia
The Broadleaf CMS was quite basic and was not a full fledged CMS and hence we had to chose Magnolia to address the business requirement for our B2B platform
Chose Magnolia
I need to specific and say I've had experiences of these platform from previous roles, they were not considered by Good Things Foundation.

My experience is that Magnolia delivers the power of these high end platforms but is generally more accessible to get going and develop …
Chose Magnolia
Magnolia is in a league of it's own vs the other platforms I have previously used. Rather than being a turnkey solution Magnolia puts the power into the hands of your company and developers allowing you to build anything you can imagine. Being a DXP rather than a CMS Magnolia …
Chose Magnolia
Magnolia is not as costly as other enterprise grade platforms and is easier to deploy, more reliable and less resource hungry. It's often also easier to use and certainly easier to use than it's Open Source counterparts. It also manages content in a much more structured manner …
Chose Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Chose Magnolia
Similar to how one might choose a specific programming language to solve a specific problem, Magnolia has its place among the rest, depending on the use case. While it does not have the most pleasant user experience compared to others, its customization options are streets …
Chose Magnolia
Cost was prohibitive for SiteCore. We liked the support that Magnolia gives us in terms of being an actual Company. We love open-source, but have had problems with Umbraco in the past in terms of upgrade paths etc.
Chose Magnolia
Of all the ones we looked at that met our requirements Magnolia was clearly the best value for money and had a solid background that you could trust and that could take care of you in case of problems.
Chose Magnolia
For us, Magnolia is the best option for our needs. FirstSpirit by eSpirit is missing on the list. We are moving away from FirstSpirit as it feels outdated. Wix has better usability, but is not suitable for enterprise. WordPress I would only recommend for private projects. …
Chose Magnolia
Putting all together: capabilities, support, community and price... Magnolia is the best combination, maybe not the best on each aspect, but for sure in the combination
Chose Magnolia
I choose Magnolia in front of everyone since it is one of the content managers that best adapts to all the modifications that are required by businesses
Chose Magnolia
Magnolia gains in ease of content creation but loses in documentation and practical examples for developers.
Chose Magnolia
One of the most important points that magnolia has over other products is the possibility of extending its functionalities. Being open-source, it is possible to inspect how everything is done and replicate it to change functionalities. In this way, many features that customers …
Chose Magnolia
When developing, I find Magnolia is better in many different ways, mainly in the consistency of how to create new components and page templates.
Chose Magnolia
I use magnolia because my client asked for it in the beginning because he had a long history of using magnolia for years. I think magnolia is middle-hight rated in the stack of similar products. Maybe it's not very well-publicized and it needs better marketing techniques or …
Chose Magnolia
Good documentation and examples Online demos to mess with and test functionalities Easier to install Better knowledge about the product Ability to centralize content of the same type in apps Better performance in some scenarios Better usability: In the newest versions, …
Chose Magnolia
Magnolia is a good competitor in the DXP scenario: Reduced costs License costs are contained, what brings customers the ability to develop their business with a minor impact Open source platform It helps customers to adapt the platform to some special needs DXP …
Chose Magnolia
Magnolia has all flexible capabilities that offer the user the best cloud marketing experience and great functionalities for effective data analytics generation. Reporting through Magnolia tools is also another important aspect since it allows the production of effective …
Chose Magnolia
Pricing was the major concern for us and we found this to be our option.
Chose Magnolia
Proximus was using Magnolia when I started working.
Chose Magnolia
Used CMS: Hybris CQ5/Adobe CMS AEM
Chose Magnolia
Magnolia has an automatic, and speedy social media publication extension, which spread content to all social sites. Also, the insertion of extensions and plugins is more effective when on Magnolia against the opponents. Magnolia admits and adopts diversity, hence, it is a …
WordPress
Chose WordPress
its all in what you want and how you want to do it. The newer SaaS platforms can be much easier to use for non web people. Also the increasing political issues within the WordPress leadership and communities is starting to get annoying.
Chose WordPress
WordPress simply has so many more options to customize both our and the users experience. Wix also is really expensive in the long run, does not let you add plugins or customize as much as you want. Jimdo is similar, just not quite as expensive. When growing our business, those …
Chose WordPress
WordPress is more cost effective and less of a learning curve for new users
Chose WordPress
There are no other site builders/platforms that stand up to the ease and versatility (heavy custom coding and customizations included) as Wordpress. Drupal is clunky and outdated, as is Joomla, and while Wix or Squarespace may be sufficient for someone with very low web needs, …
Chose WordPress
WordPress has the most open abilities to change the technical foundations. Whereas, other platforms typically have their own niches of use cases; e.g. focusing on page builders, drag and drop, more static code, themes etc... WordPress offers a bit more flexibilities as it can …
Chose WordPress
I like that WordPress sites can be backed up and moved to new servers if needed. Some of the other template sites lock you in because their back-end code is what makes it run.
Chose WordPress
WordPress was very similar to the others and we mostly chose to use WordPress based on the recommendation of an employee who used the site for building other websites. We were told that it was very user-friendly. which it is, and so we made the decision to stick with a product …
Chose WordPress
Wix is more expensive to use, and, in my opinion, not as easy to navigate. You are more limited in what you can do with a Wix site, app wise.
Chose WordPress
I use a lot of business software.
Some I use for a short while. Some I never stop using.
WordPress has been part of my business life for 15 years and has never disappointed me. It has always improved and I never felt the "upgrade" were a downgrade... this is one of the few …
Chose WordPress
To work with WordPress your company needs a developer, no matter what. Unless you have the experienced developer in house, you will need one. Squarespace is superfriendly and easy to work. Has all the features for a simple and clean website. WordPress lacks this part.
Chose WordPress
DIY builders have their place for people that don't have technical ability or support. But Wordpress opens a world of custom options to anyone with the ability to learn/create those things. even if you're not a back end developer / use No-code options
Chose WordPress
I've just been using WordPress forever so it is my go to recommendation for non technical people
Chose WordPress
Wordpress is an open source, and it will always come with a set of drawbacks but also benefits. We see a major drawback in the hosting, which can get complex, and it becomes hard to have a fully functioning and fast site running. Other solutions are often SaaS, which handles …
Chose WordPress
Shopify is much better for big e-commerce sites but is more expensive. WordPress is a good solution for customers who want a low-cost option or are unsure if their website will be profitable. Wordpress is a good way to prove that a concept for selling a product will work online.
Chose WordPress
Wordpress and Shopify don't support e-commerce. Wix is more design-focused. Blogger was limiting but easy to use with Google products.
Chose WordPress
I have not used Drupal or Joomla for several years, but WordPress is easier to use than those platforms from when I used them last. It's so easy to find a web developer who knows WordPress if I ever need help. And there are so many plugins and software platforms that …
Chose WordPress
In our experience, Drupal is so much hard to use and customize. Their upgrade path is almost nonexistent. We've had such a hard time over the years working to try and keep using and upgrading and updating Drupal, but we're SO DONE with it. We have decided to leave Drupal …
Chose WordPress
We've tried a decent variety of other platforms throughout the years, and all-in-all we still consistently use WordPress for all kinds of business solutions. We have found while others excel in specific areas, WordPress excels in almost every area pound for pound. We highly …
Chose WordPress
WordPress is easier to learn and implement. It isn’t as robust as drupal and joomla out of the box, but with plugins and themes you can accomplish most things that these other CMS can do. Although WordPress can get bulky as you add more functionality, in comparison it’s easier …
Chose WordPress
WordPress was the right choice for our organization for web content management and hosting our website. We selected it on the recommendation of a community partner but are more than comfortable with that decision. From our usage, WordPress appears to be near the top of the heap …
Chose WordPress
WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need …
Chose WordPress
WordPress has WAY more to offer than the previous website platform I used. I am so appreciative of WordPress for years of successful writing and publishing.
Features
PalomaMagnoliaWordPress
Security
Comparison of Security features of Product A and Product B
Paloma
-
Ratings
Magnolia
8.0
Ratings
3% below category average
WordPress
8.1
Ratings
1% below category average
Role-based user permissions00 Ratings8.00 Ratings8.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Paloma
-
Ratings
Magnolia
8.1
Ratings
4% above category average
WordPress
7.9
Ratings
2% above category average
API00 Ratings8.50 Ratings7.90 Ratings
Internationalization / multi-language00 Ratings7.70 Ratings7.80 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Paloma
-
Ratings
Magnolia
8.0
Ratings
2% above category average
WordPress
8.1
Ratings
4% above category average
WYSIWYG editor00 Ratings8.50 Ratings7.80 Ratings
Code quality / cleanliness00 Ratings8.40 Ratings7.30 Ratings
Admin section00 Ratings8.00 Ratings8.30 Ratings
Page templates00 Ratings8.90 Ratings8.70 Ratings
Library of website themes00 Ratings7.00 Ratings8.70 Ratings
Mobile optimization / responsive design00 Ratings8.50 Ratings8.50 Ratings
Publishing workflow00 Ratings7.50 Ratings8.10 Ratings
Form generator00 Ratings6.90 Ratings7.10 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Paloma
-
Ratings
Magnolia
7.5
Ratings
0% above category average
WordPress
8.2
Ratings
9% above category average
Content taxonomy00 Ratings7.60 Ratings8.10 Ratings
SEO support00 Ratings7.20 Ratings7.90 Ratings
Bulk management00 Ratings7.60 Ratings7.50 Ratings
Availability / breadth of extensions00 Ratings7.90 Ratings9.20 Ratings
Community / comment management00 Ratings6.90 Ratings8.20 Ratings
Best Alternatives
PalomaMagnoliaWordPress
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 8.9 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
PalomaMagnoliaWordPress
Likelihood to Recommend
-
(0 ratings)
8.1
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(0 ratings)
4.2
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
8.1
(0 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
8.5
(0 ratings)
8.6
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
8.2
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
PalomaMagnoliaWordPress
Likelihood to Recommend
No answers on this topic
If you need a business CMS that brings along a good amount of features and also give you the chance to develop features on your own, Magnolia would be a good choice. Even if you have not the fitting infrastructure around, Magnolia provides you different ways like SAAS oder PAAS. If you have to review your code our have any problems the team behind will helps in a short time. Without using the connectors it is not so easy to connect special functionalities like Marketing tools or optimization tools. The DAM is very slow if you have an huge amount of documents and pictures to store for your website - you have to add an external DAM.
Read full review
In my opinion, smaller organizations with simpler layouts would be well suited to use WordPress, however, larger organizations with more advanced website feature needs may need another product. We found the website to be great at first, but as we grew, we needed more options that were not fitting for the product we had with WordPress and had to look at alternatives.
Read full review
Pros
No answers on this topic
  • Use of YAML to define content models with code.
  • Versatility of defining actions for custom handlers.
  • Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times.
Read full review
  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
Read full review
Cons
No answers on this topic
  • As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
  • Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
Read full review
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
No answers on this topic
Magnolia is an innovative CMS, for example it is possible to use the ipad to manage the contents. Magnolia’s team works hard to improve the product; the community is small but active and the support for the enterprise version is good. Magnolia’s team asks the users what they think and what they need, and the new functionalities planned for Magnolia 5.3 are very exciting for example the content personalization.
Read full review
As time goes on, websites will become less focused on paged content and more immersive. At the same time, the need for security will only go up. While WordPress has served the web community well for over 11 years, it's probably time to look for other better platforms.
Read full review
Usability
No answers on this topic
There are a ton of small things that could make this CMS great Off the top of my head... 1) Better navigation between a component and its corresponding node in the jcr ( devs often have to flip between a page and a spot in the jcr even though there could be a button to take you from a page/component in the pages app to its location in the JCR) 2) Why does a content editor need to open the page to edit the page properties? They could just as easily edit the dialog from the tree view if they have many pages to touch, and it would save them time by not having to render the page.
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WordPress has excellent UX/UI, mainly because it's familiar. The platform is still a bit dated on the back end, but it has improved from the past. I wouldn't give it a 10 in this area because it does require some coding and development knowledge. You can't just jump in and create a website with confidence, like you would with Jimdo, Squarespace or similar tools.
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Reliability and Availability
No answers on this topic
No answers on this topic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Read full review
Performance
No answers on this topic
It's a lean and performant platform. You don't need to put reverse proxy servers in front of it to speed it up (although that does make it go even quicker) as there are various layers of caching built in to the application. While it's a little cryptic, the internal caching system is actually quite configurable and can be tuned to the right sort of content.
Often what tends to surprise many an IT manager is that you can run it on relatively modest hardware. We've often been met with "are you sure ?" but the reality is that it doesn't need a whole lot of horsepower.
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Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
No answers on this topic
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
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In-Person Training
No answers on this topic
No answers on this topic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
No answers on this topic
No answers on this topic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
No answers on this topic
No answers on this topic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
Read full review
Alternatives Considered
No answers on this topic
Magnolia DXP offers similar or more capability compared to the other platform, while much easier to implement. For example, Adobe Experience Manager tend to be more monolithic in nature, heavier footprint compared to Magnolia. Hence when implementing a DXP, it is much faster to build using Magnolia, at a much lower TCO. The other platform like Kontent.ai and Strapi are pure headless platform and offer lesser features. What really make Magnolia different is the APAC team, who are all out to support their client in the implementation, ensuring their client maximize their platform and the project implementation is successful. This is some thing that is not experienced when using other platform(s)
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There are no other site builders/platforms that stand up to the ease and versatility (heavy custom coding and customizations included) as Wordpress. Drupal is clunky and outdated, as is Joomla, and while Wix or Squarespace may be sufficient for someone with very low web needs, much like Shopify, it's incredibly limiting and either requires hitting it with a hammer and hacking code together to do what you want, or relying on often shoddily-built third party themes and liquid scripts.
Read full review
Scalability
No answers on this topic
No answers on this topic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
No answers on this topic
  • We have placed web content management in the hands of the organisation than retained it within the technology team.
  • We were able to quickly move to MVP and release and we are now focussed on moving the platform forward at some pace whilst not being burdened with BAU work inside the technology team as so much as self-service to trained organisational users
  • The use of the SAAS/PASS has inbuilt business resiliency as specialist work and aspects such as underlying security is done by Magnolia and we are able to focus internal effort on building out the platform.
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  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
Read full review
ScreenShots

Magnolia Screenshots

Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor