GetResponse vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GetResponse
Score 8.0 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$19
per month
Zoho Marketing Automation
Score 8.2 out of 10
N/A
Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…
$19
per month 1000 contacts
Pricing
GetResponseZoho Marketing Automation
Editions & Modules
FREE
$0
per month Up to 500 contacts
BASIC
$19
per month Up to 1,000 contacts
PLUS
$59
per month Up to 1,000 contacts
PROFESSIONAL
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact us)
per year
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
GetResponseZoho Marketing Automation
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
GetResponseZoho Marketing Automation
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
GetResponseZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GetResponse
8.6
21 Ratings
11% above category average
Zoho Marketing Automation
8.0
3 Ratings
4% above category average
WYSIWYG email editor8.720 Ratings7.93 Ratings
Dynamic content8.016 Ratings7.93 Ratings
Ability to test dynamic content8.715 Ratings7.93 Ratings
Landing pages8.615 Ratings6.73 Ratings
A/B testing9.118 Ratings8.22 Ratings
Mobile optimization8.321 Ratings8.53 Ratings
Email deliverability reporting9.041 Ratings8.53 Ratings
List management9.320 Ratings8.23 Ratings
Triggered drip sequences8.217 Ratings8.23 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GetResponse
8.2
21 Ratings
9% above category average
Zoho Marketing Automation
7.8
3 Ratings
4% above category average
Dashboards8.321 Ratings7.93 Ratings
Standard reports8.720 Ratings7.33 Ratings
Custom reports7.615 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GetResponse
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
4% above category average
Lead nurturing00 Ratings7.93 Ratings
Lead scoring and grading00 Ratings7.63 Ratings
Data quality management00 Ratings8.53 Ratings
Automated sales alerts and tasks00 Ratings8.23 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GetResponse
-
Ratings
Zoho Marketing Automation
7.3
3 Ratings
3% below category average
Calendaring00 Ratings7.03 Ratings
Event/webinar marketing00 Ratings7.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GetResponse
-
Ratings
Zoho Marketing Automation
7.7
3 Ratings
2% above category average
Social sharing and campaigns00 Ratings7.93 Ratings
Social profile integration00 Ratings7.63 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GetResponse
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
6% above category average
API00 Ratings7.93 Ratings
Role-based workflow & approvals00 Ratings7.93 Ratings
Customizability00 Ratings8.23 Ratings
Best Alternatives
GetResponseZoho Marketing Automation
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GetResponseZoho Marketing Automation
Likelihood to Recommend
8.7
(23 ratings)
8.2
(3 ratings)
Likelihood to Renew
9.0
(2 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
GetResponseZoho Marketing Automation
Likelihood to Recommend
GetResponse
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
Read full review
Zoho Corporation
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
Read full review
Pros
GetResponse
  • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
  • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
  • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
  • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
Read full review
Zoho Corporation
No answers on this topic
Cons
GetResponse
  • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
  • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
Read full review
Zoho Corporation
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
Read full review
Likelihood to Renew
GetResponse
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
Read full review
Zoho Corporation
No answers on this topic
Usability
GetResponse
No answers on this topic
Zoho Corporation
It's flexibility allowed for 100% adoption in our company
Read full review
Support Rating
GetResponse
No answers on this topic
Zoho Corporation
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
Read full review
Alternatives Considered
GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
Read full review
Zoho Corporation
No answers on this topic
Contract Terms and Pricing Model
GetResponse
No answers on this topic
Zoho Corporation
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
Read full review
Professional Services
GetResponse
No answers on this topic
Zoho Corporation
We are a professional service firm
Read full review
Return on Investment
GetResponse
  • Only negative. They cleaned our entire contact list.
  • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
  • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
Read full review
Zoho Corporation
No answers on this topic
ScreenShots

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.