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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GoDaddy

    Score7 out of 10
    N/AGoDaddy Web Hosting provides users with storage, email addresses, and unlimited bandwith.

    $9.99

    per month

    Google Tag Manager

    Score9.5 out of 10
    N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.

    $0

    Pricing
    GoDaddyGoogle Tag Manager
    Editions & Modules
    Basic
    as low as $6.99
    per month with an annual term
    Basic
    as low as $10.49
    per month with an annual term
    Premium
    as low as $13.49
    per month with an annual term
    Commerce
    as low as $14.99
    per month with an annual term
    No answers on this topic
    Offerings
    Pricing Offerings
    GoDaddyGoogle Tag Manager
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsDiscounts available for annual subscription.—
    More Pricing Information
    Community Pulse
    GoDaddyGoogle Tag Manager
    Considered Both Products
    GoDaddy
    Chose GoDaddy
    GoDaddy is simple to get set up with for someone who isn't an IT professional. Their documentation and customer support are excellent when troubleshooting.
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    76%
    Would buy again
    19 Answers
    93%
    Would buy again
    14 Answers
    Delivers good value for the price
    75%
    Delivers good value for the price
    18 Answers
    100%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    76%
    Happy with the feature set
    19 Answers
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    82%
    Lived up to sales and marketing promises
    18 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    20 Answers
    93%
    Implementation went as expected
    13 Answers
    Features
    GoDaddyGoogle Tag Manager
    Security
    Comparison of Security features of GoDaddy and Google Tag Manager
    Feature
    GoDaddy
    -
    Ratings
    Google Tag Manager
    8.9
    58 Ratings
    5% above category average
    Role-based user permissions00 Ratings8.958 Ratings
    Tag Management
    Comparison of Tag Management features of GoDaddy and Google Tag Manager
    Feature
    GoDaddy
    -
    Ratings
    Google Tag Manager
    8.8
    68 Ratings
    8% above category average
    Tag library00 Ratings9.263 Ratings
    Tag variable mapping00 Ratings8.955 Ratings
    Ease of writing custom tags00 Ratings7.367 Ratings
    Rules-driven tag execution00 Ratings8.162 Ratings
    Tag performance monitoring00 Ratings10.056 Ratings
    Page load times00 Ratings8.849 Ratings
    Mobile app tagging00 Ratings9.334 Ratings
    Library of JavaScript extensions00 Ratings8.838 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of GoDaddy and Google Tag Manager
    Feature
    GoDaddy
    -
    Ratings
    Google Tag Manager
    7.6
    69 Ratings
    7% below category average
    Event tracking00 Ratings8.666 Ratings
    Mobile event tracking00 Ratings9.347 Ratings
    Data distribution management00 Ratings8.841 Ratings
    Universal data layer00 Ratings8.358 Ratings
    Automated error checking00 Ratings3.045 Ratings
    Best Alternatives
    GoDaddyGoogle Tag Manager
    Small Businesses
    WebWave
    Score9.5 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Medium-sized Companies
    10Web
    Score7.7 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GoDaddyGoogle Tag Manager
    Likelihood to Recommend
    8.1
    (57 ratings)
    9.7
    (73 ratings)
    Likelihood to Renew
    5.0
    (1 ratings)
    7.0
    (7 ratings)
    Usability
    9.0
    (3 ratings)
    7.1
    (18 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    10.0
    (8 ratings)
    2.0
    (12 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.8
    (2 ratings)
    User Testimonials
    GoDaddyGoogle Tag Manager
    Likelihood to Recommend
    GoDaddy
    Good for transferring over an existing site. Truth be told, I haven't used it for building a brand new site-- I know that this is a fairly common thing but I just never needed it. For what I've used it for, it has worked well. For a small business with anyone with a little bit of technical skill, it's surprisingly good.
    Incentivized
    Read full review
    Google
    I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
    Incentivized
    Read full review
    Pros
    GoDaddy
    • Registering a domain - I've found their site to be the easiest to navigate
    • Website builder - their website builder is user friendly
    • Email hosting - easy to set up and use, wether in an email app or online email.
    • Wordpress hosting - I have multiple wordpress sites I use under one account
    • Their customer service is always very helpful and easy to contact.
    Incentivized
    Read full review
    Google
    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Incentivized
    Read full review
    Cons
    GoDaddy
    • Support agents are woefully undertrained, even in knowledge of their own products.
    • Support agents will always try to upsell you, even when you're dealing with an urgent, high-impact issue.
    • There's no guarantee of uptime, and there will often be gaps in service as part of normal procedures.
    Incentivized
    Read full review
    Google
    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    Incentivized
    Read full review
    Likelihood to Renew
    GoDaddy
    We can't really choose anyone else and the cost/effort of moving all of the hosted data would be extremely large, and we just have to stick to them, and hope they improve service
    Incentivized
    Read full review
    Google
    I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
    Incentivized
    Read full review
    Usability
    GoDaddy
    Some integration could be much cleaner and smoother. Seems it used to be easier. Plus, they took away the catch all email feature.
    Incentivized
    Read full review
    Google
    No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
    Incentivized
    Read full review
    Support Rating
    GoDaddy
    I think a lot of companies can learn from GoDaddy's support team. I have found:
    • Chat or phone support is almost always available.
    • Their agents are friendly and helpful.
    • Their agents seem to care and be knowledgeable about a wide range of issues.
    • I rarely have to escalate my problem to get the support that I need.
    • If they can't help me, then they can tell me why something is happening and direct me to resources that can fix my problem.
    Incentivized
    Read full review
    Google
    GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
    Incentivized
    Read full review
    Online Training
    GoDaddy
    No answers on this topic
    Google
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Read full review
    Implementation Rating
    GoDaddy
    No answers on this topic
    Google
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    Incentivized
    Read full review
    Alternatives Considered
    GoDaddy
    We use Wix currently for our online store. It is nice and easy to use, but they don't offer the email domains as well (the last time we checked). They have pretty decent customization of the web page, but still limited. We're going to try it with GoDaddy, since we have other services from them already. It just doesn't make sense to pay two different companies for something we can do with one.
    Incentivized
    Read full review
    Google
    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Incentivized
    Read full review
    Return on Investment
    GoDaddy
    • GoDaddy reduces our ROI by costing me in non-billable hours. I don't charge clients for sitting on the phone with tech support to power cycle the server or fix the php.ini file, so my $/hr takes a hit.
    • Their nickel&dime strategy requires I have an additional conversation with clients about their max recurring fees. Small as they are, I need approval for upping their bill. GoDaddy is only the cheap option if you don't value security, stability, or performance.
    Incentivized
    Read full review
    Google
    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Incentivized
    Read full review
    ScreenShots