GoFundMe Charity vs. Little Green Light

GoFundMe is well suited for personal appeals where a story can be told and donors feel an immediate result or effect. It is less appropriate for larger mass appeals that are not targeted directly to a specific cause. For example, not good for companies to ask for funding for operating expenses.

Incentivized

When I came on board, we had a mess. We had so many gift types, categories, and campaigns that it was an epic disaster, and there was no way any reports could easily be pulled. With time, patience, and the bulk edit feature, I could clean up the mess and start again with set campaigns, funds, and appeals...We now have a clean slate for all data entered in 2023 and the future. Thank you for bulk edits

Incentivized

• Peer-to-peer fundraising
• Fundraising pages

Incentivized

• Donor touch tracking (calls, meetings, etc.)
• Relationships and stewardship
• Forms for event and other registrations
• Financial reporting and gift tracking
• Great support team! I was initially worried because they don't have a contact number, but they reply to support questions really quickly and are always helpful.

Incentivized

• Need a clearer picture of your campaign status, especially around publishing (making it live).
• Processing rates are not horrible but not great either - If we used our own processor our fees would be cut in half.

Incentivized

• I wish it had email formatting rather than integrating with MailChimp, but a small price to pay since it does in fact handle email communications. I've actually found that donors appreciate the "personal" touch versus the more polished, formatted email of MailChimp because they feel like the email went just to them.
• Wish it had the ability to email year-end statements as easy as it is to print them.

Incentivized

We have had no issues with LIttle Green Light so I do not see us moving to another software platform at this time. We are all familiar with how to use it and we are a small and mighty team so we don't want to rock the boat too much. LOL

Incentivized

GoFundMe is very easy to use and does a great job allowing us to share insights and stories to leave a lasting impression on donors. From setting up the account to ending the appeal, the entire process has been very user-friendly. I'm very impressed with the experience so far and plan to continue using it for future campaigns.

Incentivized

Crowdrise has been great with their customer support. They have always been helpful and available. They also have several resources on their website that has been useful to other areas of our non-profit. Their relatability has been positive for us and has made us feel taken care of and considered.

Incentivized

LGL support is absolutely unreal. Send a question straight from inside the software and within minutes you will receive a response from someone at the company who will help you. Most of the time, the person responding to my questions is one of the developers or owners of the company. They are kind, patient, and very helpful. The online knowledge base is very comprehensive as well.

Incentivized

Since GFM was selected for us I can't give the rationale behind that. However, I do think that Qgiv and Salsa are more internally user-friendly and provide at least the same amount of functionality. That being said, the other two (I think) require CRMs to use whereas GFM can just integrate with others, making it a better choice for one-off campaigning.

Incentivized

Little Green Light blows these other two CRM's out of the water. {Little Green Light has] ease of use, user-friendly prompts, and more pertinent information is captured. Little Green Light is perfect for my small-sized Non-Profit organization.

Incentivized

• Brought in new donors from outside our solicitation area.
• Appeals to younger audiences.
• Great way to include client testimonials and stories.

Incentivized

• In two years of using it, we went from $200,000 annually in donor revenue to $500,000. Many factors went into that, but the ease of communications through LGL is definitely one of them.
• We went from managing communications with ~200 donors to ~400.

Incentivized