Gong vs. MediaRadar

Gong is a super useful tool to help me improve my conversations with customers. I work fully remotely, so it's difficult to know what my teammates are doing, what decks they are using, what messaging they're using to sell value, and what questions they are asking since we're not all on a sales floor together. With Gong, I can easily listen to and get best practices from top reps on my team so replicate in my own conversations.

Incentivized

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

Incentivized

• Recommendations to improve (silence time, speaking ratio, etc.)
• Source of absolute truth! So easy to see what meetings have been done, and how it was done. No more he says she says
• Transcription - it has been accurate, and helps when trying to learn how to handle rejections

Incentivized

• One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
• The contact information is super organized and the site overall is very user-friendly.

Incentivized

• Would like to have Gong use AI to alert me when a customer is at risk for attrition
• Would like to make it easier to search on Accounts. When I type into the search field, sometimes multiple accounts appear, and when I click on one, there's an error.

Incentivized

• I think the user interface could use improvement.
• Would be nice to have more accurate phone # information.
• Could be updated more frequently.

Incentivized

It's an amazing tool that's an integral part of the sales org, and I can't think of any other tool that compares to quality of Gong.

Incentivized

Gong is very easy to use! You can easily access a representatives call by just searching for their name. You have many filters to use if you are looking for a specific call. You can also search for specific words within a call. For example, at one point we wanted to see how many calls talk about someone being a cash buyer. We were able to search the word "cash" and find these calls

Incentivized

I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt

Incentivized

Not involved directly, but great feedback

Incentivized

We used to use Zoom recordings but they don't compare, we also had to spend a ton on extra storage while Gong is unlimited. In my opinion, Zoom/etc. provides no insights, no ability to score calls, no collaboration, poor sharing, etc.

Incentivized

MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.

Incentivized

I was not involved with the process

Incentivized

I was not involved with the process

Incentivized

• Greater collaboration across internal teams
• Improved presentation and conversation skills, based on manager feedback and individual assessment
• Improved patience (must fewer instances of interrupting customers thanks to Gong)
• Customers are more confident in their decisions (when they can rewatch demos)
• Better alignment with customers, since we can be truly present on the call then listen to the recording later instead of taking notes in real-time

Incentivized

• Given the spend amounts in media, finding the right contacts has a big ROI.
• Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
• They have a concierge to help you if it's missing contacts.

Incentivized