Google Ads vs. Linkody

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Ads
Score 8.2 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.N/A
Linkody
Score 7.0 out of 10
N/A
Linkody is a search engine optimization software solution offered by linkody.com.N/A
Pricing
Google AdsLinkody
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdsLinkody
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AdsLinkody
Top Pros

No answers on this topic

Top Cons
Features
Google AdsLinkody
SEO
Comparison of SEO features of Product A and Product B
Google Ads
-
Ratings
Linkody
8.3
2 Ratings
7% above category average
Keyword analysis00 Ratings9.01 Ratings
Backlink management00 Ratings10.02 Ratings
SERP ranking tracking00 Ratings8.01 Ratings
Page grader00 Ratings6.01 Ratings
Competitive analysis00 Ratings7.02 Ratings
Site audit / diagnostics00 Ratings9.01 Ratings
Site recommendations00 Ratings9.01 Ratings
Task management00 Ratings8.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Ads
-
Ratings
Linkody
8.0
1 Ratings
5% above category average
Local SEO00 Ratings7.01 Ratings
Social SEO00 Ratings7.01 Ratings
Mobile SEO00 Ratings8.01 Ratings
Global SEO00 Ratings10.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Ads
-
Ratings
Linkody
7.5
2 Ratings
12% below category average
Multi-domain support00 Ratings7.02 Ratings
Integration with web analytics tools00 Ratings8.01 Ratings
Best Alternatives
Google AdsLinkody
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdsLinkody
Likelihood to Recommend
7.1
(115 ratings)
7.0
(2 ratings)
Likelihood to Renew
9.5
(21 ratings)
-
(0 ratings)
Usability
7.2
(7 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(8 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AdsLinkody
Likelihood to Recommend
Google
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
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linkody.com
It is very well suited for identifying which part of the platform is most used. it also helps us to identify customer usage patterns and alert when some link goes down. Moreover, the most commonly used view is the page where you can see all the backlinks along with all the insights.
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Pros
Google
  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
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linkody.com
  • The identification of new links is extremely helpful.
  • Comparison tool of backlinks and being able to look at competitors backlinks as well.
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Cons
Google
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
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linkody.com
  • better ux ui for clients
  • real time insights
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Likelihood to Renew
Google
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
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linkody.com
No answers on this topic
Usability
Google
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
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linkody.com
No answers on this topic
Support Rating
Google
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
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linkody.com
No answers on this topic
Online Training
Google
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
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linkody.com
No answers on this topic
Alternatives Considered
Google
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
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linkody.com
Linkody is more limited than SpyFu and SEMRush, as it is specifically related to backlinks management. On the other hand, if that is all you need and on you only have a handful of domains to manage, it is a relatively economical solution.
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Return on Investment
Google
  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
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linkody.com
  • positive as it helps to identify backlinks really well
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ScreenShots