Google Ads vs. TimeCamp

Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.

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It is well suited for a company like ours, where we have different clients and can track hours per client/project. We charge hourly as well, so this is very important I wouldn't recommend it if you don't need to really track time of each task and that you are allowed to take your time with your daily tasks.

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• Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
• Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
• Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.

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• Accurate time tracking running in the background without hiding the user's display.
• Detailed reports for all users, with clear differentiation between billable and non-billable tasks, are top-notch.
• Comprehensive billing plan which suits small businesses as well as enterprises.
• Good sales and support.

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• If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
• There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.

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• The interface is pretty good, but it could be better with some slight restructuring.
• One thing that can be a bit annoying is the "Task" bar that displays on the screen showing the task and time. It is there to help you to remember to stop time when you end a task. It is needed but it would be nice if there were some design aspects to it so it could be made smaller.

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I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

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This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.

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Generally pretty easy to use and doesnt take too much training to get people started. Most of the main features are quite straightforward although some of the reporting and set up options can take a bit of time to figure out properly. The interface is a little cluttered in the browser but overall I think it is a pretty great tool

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We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

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I am giving support a rating of 8 but that is quite arbitrary. Honestly, we have never had the need to contact support for any reason. There has not been a situation where we became stuck and could not figure out how to work through it. Sign up was easy and billing is like clockwork so there has been no need to contact billing support. I think this is a testament to the ease of use of TimeCamp.

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Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

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Ultimately I selected Clockify instead of TimeCamp. As previously mentioned, I believe that TimeCamp wasn't that intuitive, and too many things were behind pay walls. Clockify offered the same features mostly for free. Although TimeCamps UX was sleeker than Clockify's I found that Clockify was a better fit for me.

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• Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
• Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
• If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• TimeCamp is customizable in the sense that it can measure computer usage and provide insight into each employee's productivity.
• TimeCamp can be used to send automated weekly emails summarizing work completed, time wasted, productive hours, and time-consuming website lists.
• When you use TimeCamp, you can increase efficiency and profitability while determining where your time is spent throughout business operations.
• Employees can use TimeCamp to track their productivity and see how much time they lose due to various omissions.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info