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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Google Classroom

    Score8 out of 10
    N/AN/A

    $0

    per month

    Pricing
    Google AnalyticsGoogle Classroom
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Education Fundamentals
    $0
    per license/per month
    Google Workspace for Education Standard
    $3
    per student/per year
    Teaching and Learning Upgrade
    $4
    per license/per month
    Google Workspace for Education Plus
    $5
    per student/per year
    Offerings
    Pricing Offerings
    Google AnalyticsGoogle Classroom
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Education Fundamentals Version - 30-day free trial for qualifying institutions.
    More Pricing Information
    Community Pulse
    Google AnalyticsGoogle Classroom
    Considered Both Products
    Google
    No answer on this topic
    Google
    Chose Google Classroom
    With so many schools using Google apps, Google Classroom becomes an integral part of the classroom learning experience. Overall, Classroom gets the job done. If you are looking for something simple this is it. It isn't a full-blown LMS but it keeps everything organized in one …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    97%
    Would buy again
    37 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    89%
    Happy with the feature set
    34 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    95%
    Lived up to sales and marketing promises
    19 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    29 Answers
    Features
    Google AnalyticsGoogle Classroom
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Google Classroom
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Google Classroom
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Learning Management
    Comparison of Learning Management features of Google Analytics and Google Classroom
    Feature
    Google Analytics
    -
    Ratings
    Google Classroom
    7.4
    60 Ratings
    8% below category average
    Course authoring00 Ratings8.752 Ratings
    Course catalog or library00 Ratings7.639 Ratings
    Player/Portal00 Ratings6.538 Ratings
    Learning content00 Ratings8.141 Ratings
    Mobile friendly00 Ratings7.757 Ratings
    Progress tracking & certifications00 Ratings7.144 Ratings
    Assignments00 Ratings7.158 Ratings
    Compliance management00 Ratings6.934 Ratings
    Learning administration00 Ratings7.346 Ratings
    Learning reporting & analytics00 Ratings6.842 Ratings
    Social learning00 Ratings8.751 Ratings
    Gamification00 Ratings3.98 Ratings
    Single Sign On (SSO) Enabled Learning00 Ratings9.812 Ratings
    Best Alternatives
    Google AnalyticsGoogle Classroom
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Teachable
    Score9.5 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Schoology Learning
    Score8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    D2L Brightspace
    Score7.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsGoogle Classroom
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.1
    (80 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    10.0
    (4 ratings)
    Usability
    7.4
    (19 ratings)
    8.1
    (11 ratings)
    Availability
    10.0
    (4 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    1.9
    (14 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    2.0
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsGoogle Classroom
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Google
    Google Classroom allows teachers to post for daily lessons and assignments. It also allows teachers to be able to communicate with students easily outside of class. Students are able to stay connected and know where to find all information and resources easily in a streamlined manner for all of their classes.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Google
    • Student-teacher communication - I love using Classroom for this because my students can always go back and check what was on Classroom by looking through the stream. This way they don't have to go dig through emails to find what they're looking for.
    • Posting to multiple classes - I can post the same announcement or assignment to multiple classes at once without having to repeat the process or send separate emails.
    • Streamlining grading - when students turn work in on Classroom, it all goes to one place and then when I'm grading I can open their documents directly from Classroom or my Drive folder. This way, I'm not looking through emails and Google Doc shared files for their assignment.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Google
    • The content management of the Classroom is not that good. The sub-section for notes, syllabus, or discussion is missing.
    • It doesn't have parental control feature.
    • It converts the excel output into a normal file. All the formulas and pivots got changed into plain text.
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Google
    Testing is particularly important in online learning, and Google Classroom falls far short of other learning management systems in this regard. Security is also a concern: while account control is reasonable for the account used with Google Classroom, the person controlling a particular account is often able to, for example, forward or download proprietary materials.
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Google
    Simple design and seamless integration with Google tools and drive, but missing some key features. However, since it is limited in overall functions and ability to truly personalize / customize, it is quite user friendly and easy to set up and get going, other than sending out the code to your course or dropping students in via their gmail account. Users of Google Forms and sites will find the layout similar in design.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Google
    We have had very little trouble in accessing Google Classroom. Our issues, if any, have risen from our server and not the Google servers.
    Incentivized
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Google
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Google
    Since this platform is provided by Google, the technical support is better than any others, and we are not required to bother about the space constraints for adding the contents. If we have a good uninterrupted internet facility we can access Google Classroom without any delay or lag. They have app support in both Android and iPhone.
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Google
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Google
    It was relatively easy to implement due to the simplicity of the platform. Even our more technology challenged teachers found it easy to get started with Google Classroom.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Google
    I haven't tested or evaluated another digital classroom website or application. I feel like Google Classroom is convenient for many reasons such as compatibility to Google docs, slides, etc. I also love the ability to link to YouTube and other sites. I don't know if there would be a site that is easier to maneuver.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Google
    It is very easy to push out this program across our buildings. Teachers are able to use it without much trouble.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Google
    • Students are able to continue learning in a remote environment
    • Parents have a single, consistent organization structure to make it easy to track assignments and progress for multiple children
    • Much better solution than the quickly assembled Zoom-and-gloom of the previous spring when school abruptly went remote with no planning
    Incentivized
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