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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Heroku Platform

    Score7.6 out of 10
    N/AThe Heroku Platform, now from Salesforce, is a platform-as-a-service based on a managed container system, with integrated data services and ecosystem for deploying modern apps. It takes an app-centric approach for software delivery, integrated with developer tools and workflows. It’s three main tool are: Heroku Developer Experience (DX), Heroku Operational Experience (OpEx), and Heroku Runtime. Heroku Developer Experience (DX) Developers deploy directly from tools like…

    $85

    per month

    Pricing
    Google AnalyticsHeroku Platform
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Production
    $25.00
    per month
    Advanced
    $250.00
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsHeroku Platform
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsHeroku Platform
    Considered Both Products
    Google
    No answer on this topic
    Salesforce
    Chose Heroku Platform
    I believe Azure App Service is pretty similar to Heroku as you can in both deploy your backend applications.
    However, the dyno concept and it's drastically simple web dashboard makes Heroku a much better and sane alternative to Azure App Service. In Heroku, you get abstracted of …
    Incentivized
    Chose Heroku Platform
    We chose Heroku solely because we had an end goal of putting our data into Salesforce. The platform allowed us to simplify this.
    Incentivized
    Chose Heroku Platform
    Heroku is a really great platform to get up and running QUICKLY and efficiently. What Heroku is really great at that other services are lacking is ease of use, documentation. It is really great for beginning developers and awesome to get up and running to take care of lots of …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    89%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    89%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    89%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    89%
    Implementation went as expected
    8 Answers
    Features
    Google AnalyticsHeroku Platform
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Heroku Platform
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Heroku Platform
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Platform-as-a-Service
    Comparison of Platform-as-a-Service features of Google Analytics and Heroku Platform
    Feature
    Google Analytics
    -
    Ratings
    Heroku Platform
    7.2
    44 Ratings
    7% below category average
    Ease of building user interfaces00 Ratings6.027 Ratings
    Scalability00 Ratings7.044 Ratings
    Platform management overhead00 Ratings7.043 Ratings
    Workflow engine capability00 Ratings6.030 Ratings
    Platform access control00 Ratings7.043 Ratings
    Services-enabled integration00 Ratings6.042 Ratings
    Development environment creation00 Ratings9.039 Ratings
    Development environment replication00 Ratings9.038 Ratings
    Issue monitoring and notification00 Ratings8.042 Ratings
    Issue recovery00 Ratings7.039 Ratings
    Upgrades and platform fixes00 Ratings7.044 Ratings
    Best Alternatives
    Google AnalyticsHeroku Platform
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    IBM Cloud Foundry
    Score8.5 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    IBM Cloud Private
    Score9.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    AWS Elastic Beanstalk
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsHeroku Platform
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.0
    (47 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.5
    (6 ratings)
    Usability
    7.4
    (19 ratings)
    9.2
    (17 ratings)
    Availability
    10.0
    (4 ratings)
    8.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.7
    (19 ratings)
    Online Training
    10.0
    (2 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.0
    (3 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsHeroku Platform
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Salesforce
    Heroku is very well suited for startups looking to get a server stack up and running quickly. There is little to no overhead when managing your instances. However, you'll need a background in basic DevOps or system management to make sure everything is set up correctly. In addition, it's easy to accidentally go crazy on pricing. Make sure you're only creating the server instances you need to run the base application and set up an auto-scaler plugin to handle peaks.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Salesforce
    • Heroku has a very simple deployment model, making it easy to get your application up-and-running with minimal effort. We can focus on our efforts the unique aspects of our application.
    • The robust add-on marketplace makes it easy to try out new approaches with minimal effort and investment -- and when we settle on a solution, we can easily scale it.
    • Heroku's support is quite good -- their staff is quite technical and willing to get into the weeds to diagnose even complicated problems.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Salesforce
    • Large price jumps between certain resource tiers (2x Dyno for $50 per month versus Performance Dyno for $250). Free Postgres next jumps to $50 per month.
    • Marketing/Branding to non-technical stakeholders. As the years pass, I've had to fight more to convince stakeholders on the value of Heroku over AWS.
    • Improve Buildpack documentation. This is one area where Heroku's documentation is fairly confusing.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Salesforce
    Heroku is easy to use, services a ton of functions for you out of the box, and provides a means to get a software product off the ground and managed quickly and easily. The tools provide allows a small to medium size org to move very quickly. The CLI tools provided make managing an entire technical infrastructure simple.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Salesforce
    Easy to use web based console and easy to use command line tools; deployment is done directly from a GIT repository. What more could you ask for? The one thing that keeps me from giving it a 10 is that custom build packs are almost incomprehensible. We used one for a while because we needed cairo graphics processing. Fortunately, I was able to figure out a different way to do what we needed so that we could get off the custom build pack.
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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    Salesforce
    Heroku availability correlates pretty strongly to AWS US EAST availability. We had a couple of times where there was a Heroku-specific issue but not for the last 7-8 months.
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Salesforce
    The only issue that I ever have is that about 1 out of 20 deployments (git push) will hang and need to be cancelled and done again.
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Salesforce
    I've used it for many years without facing any major problem. It's not hard at all to get used to it, it's documentation is outstanding and simple. We are close to 2020 and I don't think most of the existing companies or startups should still face old problems such as wasting time deploying code and calculate computing resources.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Salesforce
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Salesforce
    Be ready to pay a bit more than expected in the beginning if you're migrating from a big server. The application is probably not ready for the change and you have to keep improving it with time.
    It's also important to consider that you can't save anything to the disc as it will be lost when your application restarts, so you have to think about using something like S3.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Salesforce
    Heroku is the more expensive option for hosting compared to some of the cloud platforms we investigated, but it's worth it for us because of the plug-and-play nature of Heroku deployment. We can be up and running in a few minutes and know with precision how much it will cost us each month to run the application, unlike Amazon Web Services where you have to go to great pains to configure it correctly or else you might end up with a shocking monthly bill. Overall, spending the time to configure Amazon Web Services or one of its competitors is likely the more affordable and powerful choice, because you have control over so many specifics of the configuration. But it also requires the burden of continuing to maintain and update your AWS instance, whereas with Heroku they take care of security fixes and platform upgrades. It's a great service and we are happy to pay the extra cost for the value-adds Heroku provides.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Salesforce
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Salesforce
    • It has been critical in seamlessly operating our platform with runs all of our programs.
    • It has been impressive with its ability to scale quickly which results in the growth of our work.
    • It allows for tracking of different features which allows for quick problem solving which saves us time.
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    ScreenShots