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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Hypersocket

    Score8 out of 10
    N/AHypersocket (formerly Nervepoint) enables organizations to efficiently manage and administer end users and their access to disparate systems by empowering end users to manage their own accounts across multiple systems both on-premise and in the cloud, while allowing IT to gain control over user sprawl, cut support and gain in-depth business insight.N/A
    Pricing
    Google AnalyticsHypersocket
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsHypersocket
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsHypersocket
    Considered Both Products
    Google
    No answer on this topic
    Hypersocket Software
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google AnalyticsHypersocket
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Hypersocket
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Hypersocket
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsHypersocket
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    JumpCloud
    Score9.3 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    OneLogin by One Identity
    Score9.4 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    RSA Access Manager (Discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsHypersocket
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsHypersocket
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Hypersocket Software
    HyperSocket is very well suited if the resources and budget are made available. There is not much a learning curve for the IT Department or for those users already familiar with two-factor authentication. There will be some education and training requirements for most end-users as the notifications and general verbiage can be confusing for some. It may also show some exploits within some end-users who are unaware of a notification but will use the email to reset an expired password without thinking twice if it may have been a phishing email or the opposite where an end-user deletes or ignores the expiration email notification expecting it to be spam/phishing.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Hypersocket Software
    • Self service password resets
    • Ability to synchronize a primary account password with secondary accounts
    • Flexibility and intuitivness
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Hypersocket Software
    • Help-Desk functionality similar to OneIdentity Self-Service Password Manager, as it provides additional users that do not require administrative access to assist with managing end-users who may have locked themselves out of HyperSocket Access Manager by forgetting their own security questions.
    • Too many features which become unusable and feel like the payment plans are not flexible since it's an all-in-one product with one price. It is not necessarily a bad thing as most subscription-based pricing forces a buyer to pay more for an integral service that is only available on the highest price-plan. You really do get what you pay for, but we found many of our use-case scenarios limited the product.
    • This isn't necessarily against the product, just a personal opinion around Multi-Factor authentication which is always primarily driven mobile devices. Not all companies or end-users have access to a multi-factor device, (or in our case, are allowed to have access to a cell phone while servicing members/clients). This creates a shortfall to allow multi-factor functionality to extend to all users unless there are hardware tokens, which can be miss placed or left out more easily as most users don't treat it the same way they would their personal smartphone.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Hypersocket Software
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Hypersocket Software
    No answers on this topic
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Hypersocket Software
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Hypersocket Software
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Hypersocket Software
    No answers on this topic
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Hypersocket Software
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Hypersocket Software
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Hypersocket Software
    Nervepoint Access Manager (NAM) has the ability to deal with multiple domains. While ServiceNow at the time we looked at the solution did not (I do not know if it does now). NAM was a more polished, mature product.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Hypersocket Software
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Hypersocket Software
    • As with any IT Service or Solution, the investment will always be seen as a sunk cost. The only ROI would be the time and resources spent elsewhere rather than with Password Management through an IT Department or similar department. I found that the time spent on password management was about the same, as many users who are frequently forgetting a password are also forgetting their security question & answers.
    • There are some positives, as it was able to help manage the bulk of their non-windows passwords or passwords related to another online service. The centralized password manager doesn't feel like a true single sign-on but for most users, it replaces a hand-written copy they have taped to a monitor.
    • It can help with automating some of the active directory workflows with its own user provisioning functionality. Took more time to set up than it was to manage on its own.
    Incentivized
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    ScreenShots

    Hypersocket Screenshots

    Screenshot of Nervepoint Dashboard