Google Analytics vs. ibi WebFOCUS

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

I would less recommend it because it looks like IBI is receding a bit from the European market. I would not be certain for future support. Knowledge in the market in western Europe is limited Functional wise the application suits almost all situations. I would for sure recommend it purely based on its capabilities

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• One thing that has always been good at WebFOCUS is how they interact with the customer on items. They take suggestions and implement them. In addition technical support is timely and very detailed.
• I think they keep up with and lead in implementing new technologies in the BI space. One case of this are the ability for user to create their own easy dashboard using the green plus buttons. Also the ability to link d3 into and have the ability to implement new types of graphs is nice.
• I have been to a spoke at one of their user conferences and they are worth going to. In addition to all of the great seminars the interaction you get with vendors and other users is key in the growth of your knowledge. I've learned so much for my time at these conferences.

Incentivized

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• The newest versions of WebFOCUS have an unnecessarily complicated security layout that makes configuration difficult to accomplish without bringing in the vendor for installs.
• This software tries to cover too many bases allowing you to switch from writing code manually to creating reports using only GUI tools. This sometimes complicates screens and functionality where the two methods don't always work well together. -though its nice to have the choice.
• The sales force is not as top notch as many software companies

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

This software is deeply engrained with my organization and has become a tool that would not easily be replaced without spending more money and resources to get the same results. License cost is comparable to other report writing tools and the capabilities are greater than the competition without having to buy multiple apps to do the same thing.

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

Best BI tool/product I have used. The others don't compare overall. Some can look fancier, but when you actually use them with large data and data from numerous systems/sources that is where most of the competition falls away. I also don't like downtime. I have basically none for a large user base with WebFocus. Even SAP Crystal Reports went down for 4 days once - 4 days because the admin password got locked out due to a glitch and we had zero reports for 4 days. WebFocus has never had more than a few minutes of downtime. It's like a tank that just keeps rolling. There is no other choice for reliable BI.

Incentivized

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

Tracking availability formally for almost two years and we are at 99.8%

Incentivized

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

They have extremely knowledgeable techs that I have worked with over the years. Some have actually become really good friends of mine. I see them often at local user groups and when we show them how we are using their tools to save millions of dollars throughout the company

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

It's hit and miss, the last class was overcrowded and people were having trouble connecting which took up much of the time. Instructors vary

Incentivized

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

Plan ahead on what data will be accessible and the type of security required on the database and if you will want to use security that is built into the software. It is worth consulting with the vendor on what your plan is and how they recommend you proceed in order to get results you are happy with.

Incentivized

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Webfocus handles the side of our business that is involved with our catalogs. Our catalogs is a huge revenue driver for us and this tool has been extremely useful with planning feature catalogs. Tableau is used more for marketing and merchandising purchases since we can filter data based on website sales.

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• We are not yet a success story. Though we've been implementing WebFOCUS for over a year, we have very few products in our Production portal. Of course, this is not all the responsibility of Information Builders, but we were ill-advised by our 'training coordinator' in our training of staff and coming up to speed with the tools has been very slow.
• Once skilled analysts and professional IT staff achieve a grasp of the products, they are able to very quickly create polished and well-received products.
• The DW/BI project has helped us to establish standards and protocols of communication that will allow us to more quickly meet knowledge transfer requirements