TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    ibi WebFOCUS

    Score7 out of 10
    N/AThe ibi™ WebFOCUS® product is an enterprise business intelligence and analytics solution equipped with data management, visual discovery, predictive analytics, and visualizations. Combining these capabilities and data science in one unified containerized platform, the WebFOCUS® solution can be used to make data-driven decisions across the enterprise and provide reports, dashboards, and customer-facing applications at scale.N/A
    Pricing
    Google Analyticsibi WebFOCUS
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Analyticsibi WebFOCUS
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Analyticsibi WebFOCUS
    Considered Both Products
    Google
    No answer on this topic
    Cloud Software Group
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google Analyticsibi WebFOCUS
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and ibi WebFOCUS
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    ibi WebFOCUS
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Analytics and ibi WebFOCUS
    Feature
    Google Analytics
    -
    Ratings
    ibi WebFOCUS
    7.7
    11 Ratings
    6% below category average
    Pixel Perfect reports00 Ratings7.06 Ratings
    Customizable dashboards00 Ratings9.011 Ratings
    Report Formatting Templates00 Ratings7.011 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Analytics and ibi WebFOCUS
    Feature
    Google Analytics
    -
    Ratings
    ibi WebFOCUS
    9.3
    13 Ratings
    15% above category average
    Drill-down analysis00 Ratings8.013 Ratings
    Formatting capabilities00 Ratings10.013 Ratings
    Integration with R or other statistical packages00 Ratings9.08 Ratings
    Report sharing and collaboration00 Ratings10.012 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Analytics and ibi WebFOCUS
    Feature
    Google Analytics
    -
    Ratings
    ibi WebFOCUS
    8.2
    11 Ratings
    0% below category average
    Publish to Web00 Ratings10.09 Ratings
    Publish to PDF00 Ratings8.09 Ratings
    Report Versioning00 Ratings6.010 Ratings
    Report Delivery Scheduling00 Ratings10.011 Ratings
    Delivery to Remote Servers00 Ratings7.03 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Analytics and ibi WebFOCUS
    Feature
    Google Analytics
    -
    Ratings
    ibi WebFOCUS
    6.3
    10 Ratings
    24% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings6.08 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.09 Ratings
    Predictive Analytics00 Ratings6.07 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Analytics and ibi WebFOCUS
    Feature
    Google Analytics
    -
    Ratings
    ibi WebFOCUS
    9.0
    11 Ratings
    6% above category average
    Multi-User Support (named login)00 Ratings8.011 Ratings
    Role-Based Security Model00 Ratings10.011 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.011 Ratings
    Single Sign-On (SSO)00 Ratings8.04 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Analytics and ibi WebFOCUS
    Feature
    Google Analytics
    -
    Ratings
    ibi WebFOCUS
    5.9
    11 Ratings
    27% below category average
    Responsive Design for Web Access00 Ratings9.011 Ratings
    Mobile Application00 Ratings3.32 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.08 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Google Analytics and ibi WebFOCUS
    Feature
    Google Analytics
    -
    Ratings
    ibi WebFOCUS
    8.6
    3 Ratings
    10% above category average
    REST API00 Ratings10.01 Ratings
    Javascript API00 Ratings8.02 Ratings
    iFrames00 Ratings8.02 Ratings
    Themeable User Interface (UI)00 Ratings8.03 Ratings
    Customizable Platform (Open Source)00 Ratings9.01 Ratings
    Best Alternatives
    Google Analyticsibi WebFOCUS
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Analyticsibi WebFOCUS
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.0
    (16 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.6
    (5 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (3 ratings)
    Availability
    10.0
    (4 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.0
    (3 ratings)
    Online Training
    10.0
    (2 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.4
    (12 ratings)
    Data Sources
    -
    (0 ratings)
    9.4
    (12 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Analyticsibi WebFOCUS
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Cloud Software Group
    I would less recommend it because it looks like IBI is receding a bit from the European market. I would not be certain for future support. Knowledge in the market in western Europe is limited Functional wise the application suits almost all situations. I would for sure recommend it purely based on its capabilities
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cloud Software Group
    • One thing that has always been good at WebFOCUS is how they interact with the customer on items. They take suggestions and implement them. In addition technical support is timely and very detailed.
    • I think they keep up with and lead in implementing new technologies in the BI space. One case of this are the ability for user to create their own easy dashboard using the green plus buttons. Also the ability to link d3 into and have the ability to implement new types of graphs is nice.
    • I have been to a spoke at one of their user conferences and they are worth going to. In addition to all of the great seminars the interaction you get with vendors and other users is key in the growth of your knowledge. I've learned so much for my time at these conferences.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Cloud Software Group
    • The newest versions of WebFOCUS have an unnecessarily complicated security layout that makes configuration difficult to accomplish without bringing in the vendor for installs.
    • This software tries to cover too many bases allowing you to switch from writing code manually to creating reports using only GUI tools. This sometimes complicates screens and functionality where the two methods don't always work well together. -though its nice to have the choice.
    • The sales force is not as top notch as many software companies
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Cloud Software Group
    This software is deeply engrained with my organization and has become a tool that would not easily be replaced without spending more money and resources to get the same results. License cost is comparable to other report writing tools and the capabilities are greater than the competition without having to buy multiple apps to do the same thing.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Cloud Software Group
    Best BI tool/product I have used. The others don't compare overall. Some can look fancier, but when you actually use them with large data and data from numerous systems/sources that is where most of the competition falls away. I also don't like downtime. I have basically none for a large user base with WebFocus. Even SAP Crystal Reports went down for 4 days once - 4 days because the admin password got locked out due to a glitch and we had zero reports for 4 days. WebFocus has never had more than a few minutes of downtime. It's like a tank that just keeps rolling. There is no other choice for reliable BI.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Cloud Software Group
    Tracking availability formally for almost two years and we are at 99.8%
    Incentivized
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Cloud Software Group
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Cloud Software Group
    They have extremely knowledgeable techs that I have worked with over the years. Some have actually become really good friends of mine. I see them often at local user groups and when we show them how we are using their tools to save millions of dollars throughout the company
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Cloud Software Group
    It's hit and miss, the last class was overcrowded and people were having trouble connecting which took up much of the time. Instructors vary
    Incentivized
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Cloud Software Group
    Plan ahead on what data will be accessible and the type of security required on the database and if you will want to use security that is built into the software. It is worth consulting with the vendor on what your plan is and how they recommend you proceed in order to get results you are happy with.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Cloud Software Group
    Webfocus handles the side of our business that is involved with our catalogs. Our catalogs is a huge revenue driver for us and this tool has been extremely useful with planning feature catalogs. Tableau is used more for marketing and merchandising purchases since we can filter data based on website sales.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Cloud Software Group
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Cloud Software Group
    • We are not yet a success story. Though we've been implementing WebFOCUS for over a year, we have very few products in our Production portal. Of course, this is not all the responsibility of Information Builders, but we were ill-advised by our 'training coordinator' in our training of staff and coming up to speed with the tools has been very slow.
    • Once skilled analysts and professional IT staff achieve a grasp of the products, they are able to very quickly create polished and well-received products.
    • The DW/BI project has helped us to establish standards and protocols of communication that will allow us to more quickly meet knowledge transfer requirements
    Read full review
    ScreenShots