Google Analytics vs. IBM Analytics Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
IBM Analytics Engine
Score 8.9 out of 10
N/A
IBM BigInsights is an analytics and data visualization tool leveraging hadoop.N/A
Pricing
Google AnalyticsIBM Analytics Engine
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
No answers on this topic
Offerings
Pricing Offerings
Google AnalyticsIBM Analytics Engine
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AnalyticsIBM Analytics Engine
Considered Both Products
Google Analytics
Chose Google Analytics
We wanted to try out a new program as IBM analytics was a bit pricey and our company has been trying to cut in areas of our budget in order to provide service for recent hurricane claims and to upgrade offices in the Northeast. This was a good solution to the budget issue, but …
IBM Analytics Engine
Chose IBM Analytics Engine
We did an evaluation of Google Analytics and Microsoft Azure Stream Analytics in comparison to the IBM Analytics Engine product. We choose the product offering from IBM because we felt that for our company, this product offered a more complete and comprehensive package to …
Chose IBM Analytics Engine
Our data analytics team happened to try IBM Analytics just to get acquainted with it & it turned out that this tool fits our business requirement better than the one which we were using in terms of the features along with the level of support that they provide. so, choosing the …
Chose IBM Analytics Engine
IBM Analytics is a great tool and a welcome addition to your overall IBM strategy. I think in cases of tools like this, you either go with what your platform works best with or you go completely different with a 3rd party, like Snowflake. We are an Azure shop and just happened …
Top Pros
Top Cons
Best Alternatives
Google AnalyticsIBM Analytics Engine
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10

No answers on this topic

Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Cloudera Manager
Cloudera Manager
Score 9.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Azure Data Lake Storage
Azure Data Lake Storage
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AnalyticsIBM Analytics Engine
Likelihood to Recommend
9.0
(183 ratings)
9.5
(9 ratings)
Likelihood to Renew
9.0
(51 ratings)
-
(0 ratings)
Usability
9.9
(8 ratings)
-
(0 ratings)
Availability
10.0
(4 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(42 ratings)
-
(0 ratings)
Online Training
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(7 ratings)
-
(0 ratings)
Configurability
6.0
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AnalyticsIBM Analytics Engine
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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IBM
  • Well suited for my big data related project or a static data set analysis especially for uploading huge dataset to the cluster.
  • But had some issues with connecting IoT real-time data and feeding to Power BI. It might be my understanding please take it as a mere comment rather than a suggestion.
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Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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IBM
  • Jobs with Spark, Hadoop, or Hive queries are rapidly attained
  • Can collect, organize and analyze your data accurately
  • You can customize, for example, Spark or Hadoop configuration settings, or Python, R, Scala, or Java libraries.
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Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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IBM
  • Easier pricing and plug-and-play like you see with AWS and Azure, it would be nice from a budgeting and billing standpoint, as well as better support for the administration.
  • Bundling of the Cloud Object Storage should be included with the Analytics Engine.
  • The inability to add your own Hadoop stack components has made some transfers a little more complex.
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Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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IBM
No answers on this topic
Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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IBM
No answers on this topic
Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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IBM
No answers on this topic
Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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IBM
No answers on this topic
Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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IBM
No answers on this topic
Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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IBM
No answers on this topic
Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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IBM
No answers on this topic
Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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IBM
We initially wanted to go with Google BigQuery, mainly for the name recognition. However, the pricing and support structure led us to seek alternatives, which pointed us to IBM. Apache Spark was also in the running, but here IBM's domination in the industry made the choice a no-brainer. As previously stated, the support received was not quite what we expected, but was adequate.
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Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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IBM
No answers on this topic
Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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IBM
  • This product has allowed us to gather analytics data across multiple platforms so we can view and analyze the data from different workflows, all in one place.
  • IBM Analytics has allowed us to scale on demand which allows us to capture more and more data, thus increasing our ROI.
  • The convenience of the ability to access and administer the product via multiple interfaces has allowed our administrators to ensure that the application is making a positive ROI for our business users and partners.
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ScreenShots