Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Kaltura
Score8 out of 10
N/A
Kaltura, headquartered in New York, offers enterprise or large scale video storage, streaming, and distribution supporting a variety of purposes such as streaming, enterprise video portal, interactive video and virtual classroom, or podcasting.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Kaltura is an excellent tool IF you have a large library of content. It can be pretty pricey so if you are early in launching an online program you may be better off waiting a few years until you've amassed a large enough catalog to warrant the investment in such a tool. The tool is best purchased by a University or company-wide vs having a single department try to find the budget for it. The unlimited plan pays for itself in most cases if you go this route. Secondly, you must be willing to invest time and resources into on-going training for your faculty and staff, especially for those who wish to create their own media and use the quizzing features.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Very easy to use interface for uploading videos or capturing a screen recording. There are very few clicks required to get the media up and running. The video conversion process that happens on the back-end is fast and provides videos in device agnostic formats.
Integrates well with other systems, such as our Moodle LMS. This extends the capabilities of the LMS and also allows us to keep video/multimedia content organized in a central location (the KMC).
Kaltura can be connected to various processes within your organization. For example, we have a system in place that allows a video lecture in a classroom to be uploaded to Kaltura in a very easy manner.
User/role management is very important as some people on campus have more privileges to publish content than do others. We have Kaltura connected to our Single Sign-On solution for authentication and we can assign roles to specific people within the Kaltura software.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The choice to renew our subscription does not belong to us, though we are able to provide input. We are aware of competitive products who have matured in the past three years, and we are aware now of alternatives to conventional plugin usage (LTI).
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The first line support agents seldom are able to diagnose or troubleshoot any problems that we have. These agents simply open support tickets in their system which are escalated to a foreign level 2 support agent which creates at least a day delay between reporting a problem and getting initial feedback. Any back-and-forth questions add at least another day delay.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Kaltura was the best option given the sheer volume of people we needed to support digitally. Others were better in their own regard, but due to limitations in number of attendees or sessions, Kaltura was the best option
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Managing video content with the KMC has greatly reduced the amount of hours previously needed to manage.
User issues ie: uploading video, viewing video has been greatly reduced.
Increased user engagement with using video in LMS courses. We currently have 6,929 videos on our system. Last month , 2/1/14, 17,623 videos were viewed at least 75% of the way through.
