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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Microsoft Dynamics SL

    Score5.1 out of 10
    N/AMicrosoft Dynamics SL is one of the ERP products in the Dynamics family. This product was acquired from Solomon 2000. The product is typically used by SMBs, particularly in project-based businesses (e.g. construction). It has strong accounting and project management capabilities.N/A
    Pricing
    Google AnalyticsMicrosoft Dynamics SL
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsMicrosoft Dynamics SL
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsMicrosoft Dynamics SL
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google AnalyticsMicrosoft Dynamics SL
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Microsoft Dynamics SL
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    8.5
    2 Ratings
    12% above category average
    Pay calculation00 Ratings9.62 Ratings
    Direct deposit files00 Ratings9.01 Ratings
    Customization
    Comparison of Customization features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    6.0
    6 Ratings
    23% below category average
    API for custom integration00 Ratings6.06 Ratings
    Plug-ins00 Ratings6.04 Ratings
    Security
    Comparison of Security features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    8.7
    10 Ratings
    3% above category average
    Single sign-on capability00 Ratings7.49 Ratings
    Role-based user permissions00 Ratings10.09 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    8.0
    10 Ratings
    6% above category average
    Dashboards00 Ratings8.06 Ratings
    Standard reports00 Ratings8.010 Ratings
    Custom reports00 Ratings8.010 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    7.1
    11 Ratings
    8% below category average
    Accounts payable00 Ratings6.011 Ratings
    Accounts receivable00 Ratings6.08 Ratings
    Global Financial Support00 Ratings6.02 Ratings
    Primary and Secondary Ledgers00 Ratings6.63 Ratings
    Journals and Reconciliations00 Ratings3.04 Ratings
    Configurable Accounting00 Ratings8.03 Ratings
    Standardized Processes00 Ratings6.03 Ratings
    Inventory Management
    Comparison of Inventory Management features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    5.7
    6 Ratings
    33% below category average
    Inventory tracking00 Ratings5.06 Ratings
    Location management00 Ratings6.03 Ratings
    Order Management
    Comparison of Order Management features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    6.2
    4 Ratings
    25% below category average
    Pricing00 Ratings6.03 Ratings
    Order entry00 Ratings3.04 Ratings
    Credit card processing00 Ratings7.02 Ratings
    Cost of goods sold00 Ratings7.03 Ratings
    Subledger and Financial Process
    Comparison of Subledger and Financial Process features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    5.7
    4 Ratings
    28% below category average
    Billing Management00 Ratings6.02 Ratings
    Cash and Asset Management00 Ratings7.33 Ratings
    Travel & Expense Management00 Ratings5.01 Ratings
    Budgetary Control & Encumbrance Accounting00 Ratings6.32 Ratings
    Period Close00 Ratings6.04 Ratings
    Project Financial Management
    Comparison of Project Financial Management features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    4.7
    3 Ratings
    47% below category average
    Budgeting and Forecasting00 Ratings7.33 Ratings
    Project Costing00 Ratings6.33 Ratings
    Cost Capture00 Ratings2.12 Ratings
    Capital Project Management00 Ratings8.01 Ratings
    Project Revenue Recognition00 Ratings2.01 Ratings
    Grants Management
    Comparison of Grants Management features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    6.3
    1 Ratings
    17% below category average
    Award Lifecycle Management00 Ratings6.01 Ratings
    Manufacturing
    Comparison of Manufacturing features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    6.0
    1 Ratings
    22% below category average
    Production Management00 Ratings6.01 Ratings
    Supply Chain
    Comparison of Supply Chain features of Google Analytics and Microsoft Dynamics SL
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics SL
    6.0
    1 Ratings
    20% below category average
    Inventory Planning00 Ratings6.01 Ratings
    Best Alternatives
    Google AnalyticsMicrosoft Dynamics SL
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Zoho One
    Score9.2 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Zoho One
    Score9.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Microsoft Dynamics AX (discontinued)
    Score4.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsMicrosoft Dynamics SL
    Likelihood to Recommend
    8.5
    (193 ratings)
    5.0
    (18 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    5.4
    (8 ratings)
    Usability
    7.4
    (19 ratings)
    3.0
    (7 ratings)
    Availability
    10.0
    (4 ratings)
    9.9
    (2 ratings)
    Performance
    10.0
    (2 ratings)
    1.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.5
    (4 ratings)
    Online Training
    10.0
    (2 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.0
    (4 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    1.4
    (2 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsMicrosoft Dynamics SL
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Microsoft
    For a small to mid-size business, MS Dynamics SL is effective. We are capable of managing our finances with a very low risk of error. We have worked with MS Dynamics for almost 15 years and have more than doubled the size of our business in that time with very few issues from the program. We have exponentially increased our revenue and reporting demands and have found SL to be very dependable and stable. The program does have the occasional glitch and those are sometimes outside of the realm of expertise of our IT department. SL support is excellent, but their timeliness is not as urgent as ours.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Microsoft
    • Provides flexibility for complex project based cost accounting
    • Strong and flexible allocation processer for cost allocations, markups, and pricing
    • A "Flexible Billing" module under the project controller series that allows for multiple billing formats ranging from fixed price schedule of values, T&M or Cost Plus, and scheduled billing.
    • Flexible reporting with options using Crystal Reports, SSRS, a Quick Query tool, and ability to tie into MS Office tools such as MS Access and MS Excel
    • Tight integration with Financials, but also the ability to integrate with modules such as Sales Order, Inventory, and Field Service
    • Customization abilities ranging from a VBA (visual basic for application) foundation to allow customizing existing forms to the ability to use the SDK (Software Development Kit) to build more complex customizations that integrate with Dynamics SL.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Microsoft
    • Reporting in the Project module is lacking functionality. I understand that most companies have specific needs when it comes to tracking project information but the standard reports are not good.
    • I would recommend a product like Management Reporter that is for Projects only. Project Reporter should allow users to pull in all Project related data into reports.
    • Fixing suspended batches. Obviously all of us users have experienced this mess. SL knows what needs to be corrected and there could be some step by step fixes in a separate repair module to do the steps we do in Query Analyzer.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Microsoft
    Unfortunately, Dynamics' lack of ability to smoothly integrate with our CRM system is causing us to look at other solutions. The efficiencies that we gain by using Dynamics for our day to day accounting are lost in the constant headaches of getting sales quotes to import properly into the system for invoicing. Another major issue for us has been budgeting and reporting. We currently do all of our budgeting and board reporting in Excel, which is too time consuming and inefficient, especially when a system as robust as Dynamics should easily be able to handle this relatively simple task.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Microsoft
    I rate it a 10 because we have removed the fields we don't need so users can really crank the data into the system. The software was designed for the professional services firm in mind but does a tremendous job for construction firms and "blended" companies that are both distribution firms but project centric as well. Perhaps they drop ship inventory to a project where their employees or subs need to work on a project for example.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Microsoft
    We have had only one unplanned outage for 2 hours in the last 30 months. We shut down for 30 min to 1 hour once a month, but that is for Microsoft OS updates to the servers. Being a 24/7 world wide operation, the reliability is really important. We do get an 8 hour window on the weekend that we can be down for a short period to install Microsoft Dynamics SL updates, but we do not have many of those. On our last version upgrade, we shut the users out at 9:30 am and were fully operational in less than 6 hours. The upgrade was New SQL server, New SL server and 2 new Citrix servers.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Microsoft
    Support is only used when needed, so unfortunately ,they get all the odd issues. It's a difficult business, but Microsoft and our firm do a great job of meeting customer needs. We get routine feedback that our support services are very good.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Microsoft
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Microsoft
    Just to let it take its course. The implementation for me once I became a part of my former organization was pretty seamless. Just get to know the basics and call the support team to ask questions if you need help on an issue, should they arise. They are ready, willing, and able to help!
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Microsoft
    Of the comparable mid-range ERP systems, Dynamics SL competes at the lower end based on price, but also above the high-end based on flexibility, data, and reporting. Being able to stay with the same core accounting from a $100 million dollar company to a $3 billion dollar company shows the range of capabilities.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Microsoft
    Since the backbone of the database is MS SQLServer, the database can be easily scaled.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Microsoft
    • More time is spent on manipulating reports which can and should be automated.
    • Lack of electronic invoicing process and other green technology features creates more cost on printing and storage costs.
    • The lack of a user friendly interface requires more training and a bigger learning curve for staff.
    Incentivized
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    ScreenShots