Google Analytics vs. Microsoft Intune

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

Microsoft Intune is well suited for the larger end of the small business segment to the enterprise. The ability to configure and remotely deploy computer configurations, control mobile devices, and fine tune security controls of each device or device group is a major win for this product. Smaller and mid-sized businesses may balk at having to increase their license level to unlock the better updating features.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• [Microsoft Endpoint Manager (Microsoft Intune + SCCM)] helps to speed up the deployment of patches/software throughout our environment. I can easily build a package and then deploy across all endpoints.
• The ability to supercede software is also quite handy. This automates the removal of old versions and replacing them with newer versions.
• The Intune Autopilot option is very useful if you want to deploy software to devices straight out of the box. You can configure them to download software when a user opens a new PC and turns it on for the first time.

Incentivized

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• Deploying more apps besides Microsoft Edge and Microsoft Office 365 app
• Microsoft needs to make it easier to deploy exe, pkg, and msi apps without having to go through the manual process of re-packaging these apps using tools from github like intuneapputil
• Add a feature to push out software updates for 3rd party apps

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

Mascom Wireless is a Microsoft shop and SCCM has proved to be helpful in keeping our Microsoft products up to date every month without fail. We also have a Microsoft Enterprise Agreement which we renewed for three years ending 2022. The remote access utility works wonders for the organisation and have saved travel bills including subsistance allowance. We have been able to fulfill security audits both internal and external. We have been able to keep a robust inventory of our computer assets and nothing falls of the cracks

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

The console is not intuitive and does not work well often. Due to the complexity of the product, documentation can be confusing. When properly configured, routine tasks like OS deployment, remote control, and software deployment are easy to do. Troubleshooting of System Center Configuration Manager issues is hard, as there are various logs, and their content can be hard to understand.

Incentivized

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

It's a 'heavy' system, which demands a lot of resources form the datacenter perspective. So, make sure you followed the requirements to avoid frustration in the future. From the 'client' perspective, it's fine. I've never had any issue with that.

Incentivized

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

We have not needed to seek support for this product in the time that we have used it thus far. It's been working really well, and have not had any major issues. Being that it's a Microsoft product, it goes without saying that there will be many support options available if needed. This includes phone, web, forums, KB articles, etc. There is even comprehensive documentation that is available on the web through Microsoft's website for use of the product.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

Work with a "test group" of users who you have a good relationship with so that when things don't work properly they understand! Work with your partner nicely without forcing things especially timelines as you are bound to make mistakes and create oversights in the project Management can also interfere with the implementation (which can cause delays) if you make too many mistakes which takes me back to having a "test group" where you have good relations

Incentivized

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

We did not evaluate or use other products like Microsoft Endpoint Manager (Microsoft Intune + SCCM). The main reason we did not evaluate or use other products is because Microsoft Endpoint Manager (Microsoft Intune + SCCM) integrates seamlessly with Microsoft 365 and Windows PCs. Expenses would have increased as well if we had purchased another similar product.

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• In our current environment, this System Center Configuration Manager had replaced several standalone solutions for patching, imaging, remote assistance, reporting, etc. That saved a lot of time and resulted in money to manage the IT infrastructure.
• Once SCCM is deployed and fully configured, all agents are deployed and it is easy to automate a lot of processes and just control them from time to time to make sure that everything is working as supposed to be.
• SCCM + Windows 10: great built-in endpoint protection solution. As a result, there is no need to buy additional software for that purpose.
• The imaging process is better compared to WDS because you can modify deployment packages and apply patches to a newly imaged machine. This saves tons of time for new employees deployment.

Incentivized