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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    MongoDB

    Score8.8 out of 10
    N/AMongoDB is an open source document-oriented database system. It is part of the NoSQL family of database systems. Instead of storing data in tables as is done in a "classical" relational database, MongoDB stores structured data as JSON-like documents with dynamic schemas (MongoDB calls the format BSON), making the integration of data in certain types of applications easier and faster.

    $0.10

    million reads

    Pricing
    Google AnalyticsMongoDB
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Shared
    $0
    per month
    Serverless
    $0.10million reads
    million reads
    Dedicated
    $57
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsMongoDB
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Fully managed, global cloud database on AWS, Azure, and GCP
    More Pricing Information
    Features
    Google AnalyticsMongoDB
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and MongoDB
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    MongoDB
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    NoSQL Databases
    Comparison of NoSQL Databases features of Google Analytics and MongoDB
    Feature
    Google Analytics
    -
    Ratings
    MongoDB
    10.0
    39 Ratings
    16% above category average
    Performance00 Ratings10.039 Ratings
    Availability00 Ratings10.039 Ratings
    Concurrency00 Ratings10.039 Ratings
    Security00 Ratings10.039 Ratings
    Scalability00 Ratings10.039 Ratings
    Data model flexibility00 Ratings10.039 Ratings
    Deployment model flexibility00 Ratings10.038 Ratings
    Best Alternatives
    Google AnalyticsMongoDB
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    IBM Cloudant
    Score7.4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    IBM Cloudant
    Score7.4 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    IBM Cloudant
    Score7.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsMongoDB
    Likelihood to Recommend
    8.5
    (193 ratings)
    10.0
    (79 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    10.0
    (67 ratings)
    Usability
    7.4
    (19 ratings)
    10.0
    (15 ratings)
    Availability
    10.0
    (4 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.6
    (13 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.4
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsMongoDB
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    MongoDB
    If asked by a colleague I would highly recommend MongoDB. MongoDB provides incredible flexibility and is quick and easy to set up. It also provides extensive documentation which is very useful for someone new to the tool. Though I've used it for years and still referenced the docs often. From my experience and the use cases I've worked on, I'd suggest using it anywhere that needs a fast, efficient storage space for non-relational data. If a relational database is needed then another tool would be more apt.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    MongoDB
    • Being a JSON language optimizes the response time of a query, you can directly build a query logic from the same service
    • You can install a local, database-based environment rather than the non-relational real-time bases such a firebase does not allow, the local environment is paramount since you can work without relying on the internet.
    • Forming collections in Mango is relatively simple, you do not need to know of query to work with it, since it has a simple graphic environment that allows you to manage databases for those who are not experts in console management.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    MongoDB
    • An aggregate pipeline can be a bit overwhelming as a newcomer.
    • There's still no real concept of joins with references/foreign keys, although the aggregate framework has a feature that is close.
    • Database management/dev ops can still be time-consuming if rolling your own deployments. (Thankfully there are plenty of providers like Compose or even MongoDB's own Atlas that helps take care of the nitty-gritty.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    MongoDB
    I am looking forward to increasing our SaaS subscriptions such that I get to experience global replica sets, working in reads from secondaries, and what not. Can't wait to be able to exploit some of the power that the "Big Boys" use MongoDB for.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    MongoDB
    NoSQL database systems such as MongoDB lack graphical interfaces by default and therefore to improve usability it is necessary to install third-party applications to see more visually the schemas and stored documents. In addition, these tools also allow us to visualize the commands to be executed for each operation.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    MongoDB
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    MongoDB
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    MongoDB
    Finding support from local companies can be difficult. There were times when the local company could not find a solution and we reached a solution by getting support globally. If a good local company is found, it will overcome all your problems with its global support.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    MongoDB
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    MongoDB
    While the setup and configuration of MongoDB is pretty straight forward, having a vendor that performs automatic backups and scales the cluster automatically is very convenient. If you do not have a system administrator or DBA familiar with MongoDB on hand, it's a very good idea to use a 3rd party vendor that specializes in MongoDB hosting. The value is very well worth it over hosting it yourself since the cost is often reasonable among providers.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    MongoDB
    We have [measured] the speed in reading/write operations in high load and finally select the winner = MongoDBWe have [not] too much data but in case there will be 10 [times] more we need Cassandra. Cassandra's storage engine provides constant-time writes no matter how big your data set grows. For analytics, MongoDB provides a custom map/reduce implementation; Cassandra provides native Hadoop support.
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    MongoDB
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    MongoDB
    • Open Source w/ reasonable support costs have a direct, positive impact on the ROI (we moved away from large, monolithic, locked in licensing models)
    • You do have to balance the necessary level of HA & DR with the number of servers required to scale up and scale out. Servers cost money - so DR & HR doesn't come for free (even though it's built into the architecture of MongoDB
    Read full review
    ScreenShots

    MongoDB Screenshots

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