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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Oracle Autonomous Data Warehouse

    Score8.1 out of 10
    N/AOracle Autonomous Data Warehouse is optimized for analytic workloads, including data marts, data warehouses, data lakes, and data lakehouses. With Autonomous Data Warehouse, data scientists, business analysts, and nonexperts can discover business insights using data of any size and type. The solution is built for the cloud and optimized using Oracle Exadata.N/A
    Pricing
    Google AnalyticsOracle Autonomous Data Warehouse
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsOracle Autonomous Data Warehouse
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsOracle Autonomous Data Warehouse
    Considered Both Products
    Google
    No answer on this topic
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    7 Answers
    Features
    Google AnalyticsOracle Autonomous Data Warehouse
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Oracle Autonomous Data Warehouse
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Oracle Autonomous Data Warehouse
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsOracle Autonomous Data Warehouse
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    Cloudera Enterprise Data Hub
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Oracle Exadata
    Score9.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsOracle Autonomous Data Warehouse
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.9
    (32 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.0
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsOracle Autonomous Data Warehouse
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Oracle
    II would recommend Oracle Autonomous Data Warehouse to someone looking to fully automate the transferring of data especially in a warehouse scenario though I can see the elasticity of the suite that is offered and can see it is applicable in other scenarios not just warehouses.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Oracle
    • Very easy and fast to load data into the Oracle Autonomous Data Warehouse
    • Exceptionally fast retrieval of data joining 100 million row table with a billion row table plus the size of the database was reduced by a factor of 10 due to how Oracle store[s] and organise[s] data and indexes.
    • Flexibility with scaling up and down CPU on the fly when needed, and just stop it when not needed so you don't get charged when it is not running.
    • It is always patched and always available and you can add storage dynamically as you need it.
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Oracle
    • It is very expensive product. But not to mention, there's good reasons why it is expensive.
    • The product should support more cloud based services. When we made the decision to buy the product (which was 20 years ago,) there was no such thing to consider, but moving to a cloud based data warehouse may promise more scalability, agility, and cost reduction. The new version of Data Warehouse came out on the way, but it looks a bit behind compared to other competitors.
    • Our healthcare data consists of 30% coded data (such as ICD 10 / SNOMED C,T) but the rests is narrative (such as clinical notes.). Oracle is the best for warehousing standardized data, but not a good choice when considering unstructured data, or a mix of the two.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Oracle
    Because
    • It is really simple to provision and configure.
    • Does not require continous attention from the DBA, autonomous features allows the database to perform most of the regular admin tasks without need for human intervention.
    • Allows to integrate multiple data sources on a central data warehouse, and explode the information stored with different analytic and reporting tools.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Oracle
    No answers on this topic
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Oracle
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Oracle
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Oracle
    No answers on this topic
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Oracle
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Oracle
    Understanding Oracle Cloud Infrastructure is really simple, and Autonomous databases are even more. Using shared or dedicated infrastructure is one of the few things you need to consider at the moment of starting provisioning your Oracle Autonomous Data Warehouse.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Oracle
    As I mentioned, I have also worked with Amazon Redshift, but it is not as versatile as Oracle Autonomous Data Warehouse and does not provide a large variety of products. Oracle Autonomous Data Warehouse is also more reliable than Amazon Redshift, hence why I have chosen it
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Oracle
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Oracle
    • Overall the business objective of all of our clients have been met positively with Oracle Data Warehouse. All of the required analysis the users were able to successfully carry out using the warehouse data.
    • Using a 3-tier architecture with the Oracle Data Warehouse at the back end the mid-tier has been integrated well. This is big plus in providing the necessary tools for end users of the data warehouse to carry out their analysis.
    • All of the various BI products (OBIEE, Cognos, etc.) are able to use and exploit the various analytic built-in functionalities of the Oracle Data Warehouse.
    Incentivized
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