Google Analytics vs. Oracle Autonomous Data Warehouse

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

II would recommend Oracle Autonomous Data Warehouse to someone looking to fully automate the transferring of data especially in a warehouse scenario though I can see the elasticity of the suite that is offered and can see it is applicable in other scenarios not just warehouses.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• Very easy and fast to load data into the Oracle Autonomous Data Warehouse
• Exceptionally fast retrieval of data joining 100 million row table with a billion row table plus the size of the database was reduced by a factor of 10 due to how Oracle store[s] and organise[s] data and indexes.
• Flexibility with scaling up and down CPU on the fly when needed, and just stop it when not needed so you don't get charged when it is not running.
• It is always patched and always available and you can add storage dynamically as you need it.

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• It is very expensive product. But not to mention, there's good reasons why it is expensive.
• The product should support more cloud based services. When we made the decision to buy the product (which was 20 years ago,) there was no such thing to consider, but moving to a cloud based data warehouse may promise more scalability, agility, and cost reduction. The new version of Data Warehouse came out on the way, but it looks a bit behind compared to other competitors.
• Our healthcare data consists of 30% coded data (such as ICD 10 / SNOMED C,T) but the rests is narrative (such as clinical notes.). Oracle is the best for warehousing standardized data, but not a good choice when considering unstructured data, or a mix of the two.

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

Because

• It is really simple to provision and configure.
• Does not require continous attention from the DBA, autonomous features allows the database to perform most of the regular admin tasks without need for human intervention.
• Allows to integrate multiple data sources on a central data warehouse, and explode the information stored with different analytic and reporting tools.

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

Understanding Oracle Cloud Infrastructure is really simple, and Autonomous databases are even more. Using shared or dedicated infrastructure is one of the few things you need to consider at the moment of starting provisioning your Oracle Autonomous Data Warehouse.

Incentivized

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

As I mentioned, I have also worked with Amazon Redshift, but it is not as versatile as Oracle Autonomous Data Warehouse and does not provide a large variety of products. Oracle Autonomous Data Warehouse is also more reliable than Amazon Redshift, hence why I have chosen it

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• Overall the business objective of all of our clients have been met positively with Oracle Data Warehouse. All of the required analysis the users were able to successfully carry out using the warehouse data.
• Using a 3-tier architecture with the Oracle Data Warehouse at the back end the mid-tier has been integrated well. This is big plus in providing the necessary tools for end users of the data warehouse to carry out their analysis.
• All of the various BI products (OBIEE, Cognos, etc.) are able to use and exploit the various analytic built-in functionalities of the Oracle Data Warehouse.

Incentivized