Google Analytics vs. Oracle Observability and Management

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

Ideal for a complex organization with requirements to build very complex reports. Especially useful for organizations that already have numerous Oracle products and need to pull information from them. This tool works best when plugged in with other Oracle tools and databases. If you're a larger company, and/or if you're managing a lot of data, Oracle IT Analytics Cloud Service is the perfect tool to manage your Oracle deployment. It provides a number of different options for intelligent analysis while not being too overwhelming to manage. Companies that want a robust tool to manage all data and present it in a visually appealing way to users will greatly benefit from this tool. The tool is very customizable and can be tailored to meet the needs of different users.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• It helps in the detection and elimination of security threats.
• It enables us to detect and resolve IT issues before they impact the end users.
• It provides automatic diagnostics.
• It improves the efficiency of operations and productivity.

Incentivized

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• There's a pretty steep learning curve that needs to be overcome in order to properly deploy this tool. So, unless you're a seasoned IT administrator, you may have a fair amount of homework to do. Implementation and maintenance of this takes a bucket of consulting hours from outside consultants to come in and set up the tool and regularly maintain it, in the long run, this could be costly.
• The dashboard is not as easy to set up as I would like, however, after setup it will serve your purpose in the best possible way. You may not be able to find out how some data related to another and you can create a report that you think has all the details you need, but it comes up blank because the data really is not connected.
• There aren't enough self-learning materials available like tutorials and how-to videos. I would like to have access to more e-tutorials from inside the tool. A steep learning curve for most. It would be nice to have a robust learning portal within the application where users can access self-learning material directly from the application and step to spet guides on how to perform different tasks.
• Does not provide the ease of adding additional data sources without lots of complications. Even though it can handle large data sets, rendering of reports can take a fairly long time if the parameter set is large. For some time it seems like processing takes a bit of time when large data sets are being used. This is not the case with other competing tools.

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

Oracle Observability and Management is a valuable tool for monitoring, troubleshooting, and capacity planning

Incentivized

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

The product management team is very responsive. They are on LinkedIn and Twitter, responding to your questions and offering ideas. I have not opened an Oracle support ticket for this product yet

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Oracle Analytics Cloud is an enterprise solution and can't be compared apple-to-apple with a data visualization tool like Tableau. This is not the same use at all. Before selecting Oracle Analytics Cloud, it is most important to consider the data you are looking to collect and how you plan to visualize it. Other tools like Tableau and microstrategy feel smoother to work with, have better UI's and are quicker when processing data. It is also important to think through how you will use the data across your organizations. Can have a steep learning curve but once you are well trained on this tool, the possibilities are endless. The tool is highly customizable and will generate what you design it to generate. If you are having issues with reports and analytics, it is most likely due to data quality issues. Oracle Analytics Cloud also benefits by adding Essbase in it, to perform multi-dimensional analytics.

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• Reduced security threats.
• Saves time taken in fixing issues.

Incentivized