Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
OrgMapper
Score9.1 out of 10
N/A
OrgMapper is an online diagnostic tool that analyzes and visualizes the human networks employees use to collaborate, communicate and exchange information over in order to do their daily jobs. It produces lists of key employees and network maps to identify communication and collaboration patterns, uncovering embedded organizational issues.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
OrgMapper is especially useful in mapping the soft-relationships within teams and organizations: communication, cooperation, knowledge sharing, and information flows.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
OrgMapper uses appropriate questions to understand the different aspects of networks in organizations. These questions are conceptually sound and appropriate and diverse. They are easy to understand.
There is a direct path from the survey to the visualization of data in network maps. Though having an official report is of great value, I rely on the ability of OrgMapper to translate raw data obtained via survey into actual maps potentially in real-time if needed.
I appreciate the use of modules like Knowledge Mapper or Team Mapper which pull together questions to respond to particular issues in organizations. This makes marketing easier and facilitates the decision making process on the part of clients.
I have found the technical support for OrgMapper to be helpful. I appreciate that the Maven 7 people like many of us users are all on a learning curve with regard to the translation of network science into practical usage. Thus, ongoing communication back and forth between we users and Maven 7 is helpful and important. I appreciate the inquisitive approach taken my Maven 7 and their dedication to resolve technical issues that arise.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Emailing out the survey to respondents can be a complex undertaking. Helping them gain access via their password can also take effort. The survey respondents must be entered by hand. I did not have a great deal of trouble doing this with 30 people. Questions are clear and understandable. However, if the context of the question differs from the normal way the question is used, this may present some difficulty to the respondents to understand and make sense of the question. Support here is important. It is extremely easy to select questions based on the identification of a focused challenge. Translation of the raw data to the visual map is done by the software and this is of great benefit and makes the product quite useful to me. Filters and the ability to manipulate the maps are also helpful though there is a learning curve to this.
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For our clients Orgmapper/the Network Approach has the potential to become a foundational approach to organisational transformation. It is early days as we are working in partnership with our clients to develop the best approach based on our explorations to date.
In some instances including Orgmapper in our offering has actually slowed the lead conversion process down - which has been good from the perspective that we are working larger propositions, over the longer term. So for Better Change - Orgmapper provides a significant uplift and complimentary capability to our core capabilities.
