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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    QlikView

    Score8.4 out of 10
    N/AQlikView® is Qlik®’s original BI offering designed primarily for shared business intelligence reports and data visualizations. It offers guided exploration and discovery, collaborative analytics for sharing insight, and agile development and deployment.N/A
    Pricing
    Google AnalyticsQlikView
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    QlikView
    Custom
    per user
    Offerings
    Pricing Offerings
    Google AnalyticsQlikView
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—On an perpetual license basis, based on server plus number of users. Contact vendor for pricing.
    More Pricing Information
    Community Pulse
    Google AnalyticsQlikView
    Considered Both Products
    Google
    No answer on this topic
    Qlik
    Chose QlikView
    The first thing we liked about QlikView was the price. For a small amount per user, I can have a very useful software to manage the whole data set our company uses. The Tableau Desktop has very high pricing for the software, and for just one user, not the whole organization. …
    Incentivized
    Chose QlikView
    Qlikview is great for extracting and cleaning data from ODBC compliant databases and Comma Separated Value (.csv) or excel data files. I think that Qlikview desktop is better than proprietary application's reporting tools since it can gather and compile data from multiple …
    Incentivized
    Chose QlikView
    Simpler than Tableau and offers some more features for free. While Tableau offers more data connection options, QlikView has satisfied my needs pretty well.
    Incentivized
    Chose QlikView
    I felt like MicroStrategy was equally comparable to QlikView. I liked the dashboard and the ease of building reports. Our company was testing MicroStrategy as an option so I only got to do a trial for a couple of hours. Both of these platforms are beasts and not for the faint …
    Incentivized
    Chose QlikView
    TIBCO Spotfire and Tableau were other systems considered. Both of these products are very good and they all have different strengths. QlikView best met our business needs because of its ability to load multiple data sources directly, handle ETL logic on the data load, delivers …
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    93%
    Would buy again
    13 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    89%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    88%
    Implementation went as expected
    7 Answers
    Features
    Google AnalyticsQlikView
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and QlikView
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    QlikView
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Analytics and QlikView
    Feature
    Google Analytics
    -
    Ratings
    QlikView
    8.6
    68 Ratings
    5% above category average
    Pixel Perfect reports00 Ratings8.050 Ratings
    Customizable dashboards00 Ratings9.766 Ratings
    Report Formatting Templates00 Ratings8.060 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Analytics and QlikView
    Feature
    Google Analytics
    -
    Ratings
    QlikView
    8.1
    67 Ratings
    1% above category average
    Drill-down analysis00 Ratings8.266 Ratings
    Formatting capabilities00 Ratings7.867 Ratings
    Integration with R or other statistical packages00 Ratings8.336 Ratings
    Report sharing and collaboration00 Ratings8.162 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Analytics and QlikView
    Feature
    Google Analytics
    -
    Ratings
    QlikView
    8.6
    62 Ratings
    5% above category average
    Publish to Web00 Ratings8.049 Ratings
    Publish to PDF00 Ratings9.056 Ratings
    Report Versioning00 Ratings7.542 Ratings
    Report Delivery Scheduling00 Ratings10.048 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Analytics and QlikView
    Feature
    Google Analytics
    -
    Ratings
    QlikView
    7.4
    58 Ratings
    8% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.955 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.546 Ratings
    Predictive Analytics00 Ratings6.85 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Analytics and QlikView
    Feature
    Google Analytics
    -
    Ratings
    QlikView
    6.7
    60 Ratings
    23% below category average
    Multi-User Support (named login)00 Ratings8.159 Ratings
    Role-Based Security Model00 Ratings5.355 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings5.555 Ratings
    Report-Level Access Control00 Ratings8.13 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Analytics and QlikView
    Feature
    Google Analytics
    -
    Ratings
    QlikView
    8.0
    47 Ratings
    4% above category average
    Responsive Design for Web Access00 Ratings8.044 Ratings
    Mobile Application00 Ratings9.028 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.038 Ratings
    Best Alternatives
    Google AnalyticsQlikView
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsQlikView
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.6
    (88 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.8
    (29 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (15 ratings)
    Availability
    10.0
    (4 ratings)
    9.8
    (4 ratings)
    Performance
    10.0
    (2 ratings)
    8.6
    (4 ratings)
    Support Rating
    7.0
    (42 ratings)
    3.3
    (15 ratings)
    Online Training
    10.0
    (2 ratings)
    8.0
    (3 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.4
    (13 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    7.8
    (43 ratings)
    Data Sources
    -
    (0 ratings)
    7.8
    (43 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.9
    (2 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsQlikView
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Qlik
    Sales data validations have helped manage our justifications in the past, especially with regard to new product development and new business introduction. It has also been helpful in identifying trends with business impact and direction specific to quarter and monthly sales from ERP data as well as decisions to purchase equipment of staffing based on run rates and product demand.
    One thing that can get out of hand is data output - if you aren't careful in your query, you may be overloaded with data dumps and drown in the amount of info you have to filter through. This is a user caution, not a comment on the software itself.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Qlik
    • QlikView has a simple, relational data model that's REALLY fast. Filtering and changing data is dead simple results are almost immediately available.
    • The free version of Qlikview is almost completely featured, so you roll a pro-level product out to an entire department for really cheap.
    • QlikView is really flexible--if you can imagine it, you can build it.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Qlik
    • We found that QlikView can be a bit slow in supporting some forms of encryption. It is web-based and we needed to upgrade all of our server to not support the older SSL and TLS 1 protocols, only support TLS 1.2 and TLS 1.3. However, QlikView could not run with TLS 1.2 and TLS 1.3. We had to wait over six months to get a version that would handle the newer TLS versions.
    • There are so many options with QlikView that you can get lost when developing a visualization. There are still items I have not yet figured out, such as labeling a graph with the name of a selected detail item.
    • QlikView works by pulling the data it is going to use for visualization into its database. I am a security reviewer and I need to make certain that PII and PHI is not pulled by QlikView for a visualization, otherwise this could become a reportable indecent.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Qlik
    Ease of use, ability to load from pretty much any data source. today I created an application that loaded time sheets from excel that are not in a table format. With Qlik's "enable transformation steps" I was able to automate loads of multiple spreadsheets and multiple tabs easily. Could not do that with any other tool.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Qlik
    QlikView is very easy to implement. The installation is very straight forward. QlikView has several different data connectors that can connect to different data sources very smoothly. The user interface to build the reports is very easy to understand. This helps to have a smaller learning curve. Something very helpful is that QlikView is a browser application for the end users. So, you don't need to install any applications on the user's computer.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Qlik
    We have not had any downtime issues with the product nor uncovered any significant bugs
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Qlik
    It is not a SAAS product.
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Qlik
    My experience with the Qlik support team has been somewhat limited, but every interaction I have had with them has been very professional and I received a response quickly. Typically if there is a technical issue, our IT team will follow up. My inquiries are specific to product functionality, and Qlik has been very helpful in clarifying any questions I might have.
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    Qlik
    My team attended, but I cannot myself rate, but I think it was good as they've successfully launched a training program at our company themselves for users. It was 3-4 day training.
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Qlik
    Training was as expected. The demo environments tend to be more fully featured that our own environment, but the training was clear and well delivered.
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Qlik
    "Implementation" can mean a few things... so I'm not sure that this is the answer you want.... but here it goes: To me, implementation means: "Is the user interface intuitive and can I produce meaningful reports with ease?" On that score, I'd say YES. The amount of training required was minimal and the results were powerful. The desktop implementation is a simple, "blank" interface just waiting for your creativity. The pre-populated templates give you a reasonable start to any project -- and a good set of objects to "play around with" if you're just getting started. Finally, note that the "implementation" I used was baked into QuickBooks 2016 Enterprise -- called "Advanced Reporting"..... That integration makes it ultra useful and simple.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Qlik
    The only other vendor product that I have worked with that provides a similar experience to Qlikview is Tableau. I would recommend Tableau if your use case is to build a fixed dashboard. You can share reports for free without needing to buy additional licenses. I would recommend Qlikview if your users are looking for a more interactive experience. They can create new objects to represent the data which can't be accomplished as easily in Tableau
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Qlik
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Qlik
    • You can use the free desktop version to do a lot of reporting and analysis work more quickly so the ROI is huge
    • QlikView is great at finding outliers such as data entry errors
    • QlikView is great at helping you quickly discover new insights about your business that can prompt you to take action that can immediately affect your cash flow.
    Incentivized
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    ScreenShots

    QlikView Screenshots

    Screenshot of QlikView Sales DashboardScreenshot of QlikView on all devicesScreenshot of QlikView using mobile touch screen