Google Analytics vs. SAP Analytics Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
SAP Analytics Cloud
Score 8.5 out of 10
N/A
The SAP Analytics Cloud solution brings together analytics and planning with integration to SAP applications and access to heterogenous data sources. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud supports trusted insights and integrated planning processes enterprise-wide to help make decisions without doubt.
$36
per month per user
Pricing
Google AnalyticsSAP Analytics Cloud
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
SAP Analytics Cloud for Business Intelligence
$36.00
per month per user
SAP Analytics Cloud for Planning
Price upon request
per month per user
Offerings
Pricing Offerings
Google AnalyticsSAP Analytics Cloud
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsGet started on your 30-day trial with SAP Analytics Cloud, supporting analytics enterprise-wide. Extend it up to 90 days if you want to.
More Pricing Information
Community Pulse
Google AnalyticsSAP Analytics Cloud
Considered Both Products
Google Analytics

No answer on this topic

SAP Analytics Cloud
Chose SAP Analytics Cloud
Firstly the support is much much better than the other platform used by me. The interactive and user-friendliness and also the fact it is a product from one of the leading software companies is a key reason to recommend this tool. The tool, I'm sure will evolve and be …
Chose SAP Analytics Cloud
It didn’t. It was clear the team that chose the software knew what they wanted and went with SAP immediately. I’m told they looked into google products but was clear they were set on using SAP. Which I think says something [about] the scale and power of its platform and so glad …
Chose SAP Analytics Cloud
For companies that find themselves with the need to acquire a software that is effective for the visualization of data in a precise manner, I recommend 100% SAP Analytics since it is a tool of very easy use and of great availability at all times. It offers the guarantee of …
Top Pros
Top Cons
Features
Google AnalyticsSAP Analytics Cloud
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
7.9
247 Ratings
2% below category average
Pixel Perfect reports00 Ratings7.7204 Ratings
Customizable dashboards00 Ratings8.1242 Ratings
Report Formatting Templates00 Ratings7.9220 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
7.9
257 Ratings
5% below category average
Drill-down analysis00 Ratings8.0248 Ratings
Formatting capabilities00 Ratings7.8245 Ratings
Integration with R or other statistical packages00 Ratings7.8190 Ratings
Report sharing and collaboration00 Ratings7.9235 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.0
242 Ratings
2% below category average
Publish to Web00 Ratings8.1208 Ratings
Publish to PDF00 Ratings8.2233 Ratings
Report Versioning00 Ratings8.1202 Ratings
Report Delivery Scheduling00 Ratings7.9194 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
7.8
251 Ratings
2% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.8240 Ratings
Location Analytics / Geographic Visualization00 Ratings7.8232 Ratings
Predictive Analytics00 Ratings7.9236 Ratings
Pattern Recognition and Data Mining00 Ratings7.734 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.2
257 Ratings
6% below category average
Multi-User Support (named login)00 Ratings8.1236 Ratings
Role-Based Security Model00 Ratings8.1243 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.0234 Ratings
Report-Level Access Control00 Ratings8.146 Ratings
Single Sign-On (SSO)00 Ratings8.6237 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.0
219 Ratings
0% below category average
Responsive Design for Web Access00 Ratings8.0208 Ratings
Mobile Application00 Ratings7.8180 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.0203 Ratings
Budgeting, Planning, and Forecasting
Comparison of Budgeting, Planning, and Forecasting features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
7.8
275 Ratings
6% below category average
Long-term financial planning00 Ratings7.6234 Ratings
Financial budgeting00 Ratings7.8240 Ratings
Forecasting00 Ratings7.8247 Ratings
Scenario modeling00 Ratings7.5238 Ratings
Management reporting00 Ratings8.2266 Ratings
Consolidation and Close
Comparison of Consolidation and Close features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
7.6
230 Ratings
6% below category average
Financial data consolidation00 Ratings7.5184 Ratings
Journal entries and reports00 Ratings7.6174 Ratings
Multi-currency management00 Ratings7.5189 Ratings
Intercompany Eliminations00 Ratings7.4144 Ratings
Minority Ownership00 Ratings7.5130 Ratings
Local and consolidated reporting00 Ratings8.0181 Ratings
Detailed Audit Trails00 Ratings7.6171 Ratings
Financial Reporting and Compliance
Comparison of Financial Reporting and Compliance features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.0
254 Ratings
3% below category average
Financial Statement Reporting00 Ratings7.9213 Ratings
Management Reporting00 Ratings8.2244 Ratings
Excel-based Reporting00 Ratings8.0225 Ratings
Automated board and financial reporting00 Ratings8.1203 Ratings
XBRL support for regulatory filing00 Ratings7.7114 Ratings
Analytics and Reporting
Comparison of Analytics and Reporting features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.1
278 Ratings
1% above category average
Personalized dashboards00 Ratings8.2271 Ratings
Color-coded scorecards00 Ratings8.1256 Ratings
KPIs00 Ratings8.3262 Ratings
Cost and profitability analysis00 Ratings8.3244 Ratings
Key Performance Indicator setting00 Ratings8.3247 Ratings
Benchmarking with external data00 Ratings7.6207 Ratings
Integration
Comparison of Integration features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
7.6
259 Ratings
9% below category average
Flat file integration00 Ratings7.7244 Ratings
Excel data integration00 Ratings7.9248 Ratings
Direct links to 3rd-party data sources00 Ratings7.1227 Ratings
Best Alternatives
Google AnalyticsSAP Analytics Cloud
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
IBM Planning Analytics
IBM Planning Analytics
Score 8.4 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Centage
Centage
Score 9.6 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Oracle Fusion Cloud ERP
Oracle Fusion Cloud ERP
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AnalyticsSAP Analytics Cloud
Likelihood to Recommend
9.0
(183 ratings)
8.2
(299 ratings)
Likelihood to Renew
9.0
(51 ratings)
7.5
(7 ratings)
Usability
9.9
(8 ratings)
8.0
(221 ratings)
Availability
10.0
(4 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(42 ratings)
6.4
(75 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
Online Training
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(7 ratings)
5.1
(6 ratings)
Configurability
6.0
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AnalyticsSAP Analytics Cloud
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review
SAP
SAP Analytics Cloud is great for big companies that want advanced data analysis and planning, especially when they need to work together in real-time or when people need to access data on their phones. It's like a super tool for predicting future trends in industries like retail or finance. SAC also works well for companies that use different types of computer systems because it can easily connect them. But, for small businesses that only need basic reports or don't have a lot of technical resources, a simpler tool might be better. If a company doesn't always have a good internet connection or if they're just starting with analytics, there might be other tools that work better.
Read full review
Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
SAP
  • SAP Analytics Cloud's augmented analytics feature helps the user create audience segmentation based on reviewer behavior, feedback, preferences etc.
  • The governance feature offered by SAP Analytics Cloud enables editorial administrator and the product manager ensure compliance, adherence to Diversity, Equity and Inclusivity and data privacy regulations.
  • Being a multi-user platform, collaboration becomes quick and easy for organizations wherein multiple teams often work for the development of a product.
Read full review
Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
SAP
  • User Interface of SAP cloud analytics can be improved more so that it can be made more accessible.
  • User support is not that much good and time consuming.
  • Limited team work and collaboration possible as their are not much collaborative features available, it makes it sometime time consuming.
Read full review
Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Read full review
SAP
There’s no doubt I will renew SAP Analytics Cloud. It is the most vital tool in our organization that makes it seamless to make rapid business decisions by collecting, modeling and visualizing data in real-time.
Read full review
Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Read full review
SAP
Considering the feedback and improvements made over time, users often rate SAP Analytics Cloud's usability in the range of 7 to 9 out of 10. Positive aspects include its integration capabilities, collaborative features, and the ability to create visually appealing dashboards. Some users, however, may note a learning curve or desire additional customization options.
Read full review
Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
Read full review
SAP
No answers on this topic
Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Read full review
SAP
No answers on this topic
Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Read full review
SAP
Since the implementation stage, the support team has been very helpful and assisting. Even in the later stages, the tech team had quite a rapid response. In general, SAP has provided us with great customer support, let it be for a specific product of SAP or for integration of different modules.
Read full review
In-Person Training
Google
No answers on this topic
SAP
Good videos and reference material available in SAP Portal.
Read full review
Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Read full review
SAP
No answers on this topic
Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Read full review
SAP
SAC is a simple solution ad it works fine when connecting it to other SAP tools. On the other hand, connecting it to third party solutions brings difficulties when there's no previous design and the objetives are not clear. It is really important to integrate Business users from the start to provide with valuable business insights
Read full review
Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Read full review
SAP
SAC includes predictive analytics features, allowing users to perform advanced analytics and forecast future trends. This can be a valuable asset for organizations seeking predictive modeling capabilities. It has an integration with the SAP landscape, seek a unified platform for both BI and planning, and value predictive analytics capabilities. Additionally, the emphasis on collaboration and storytelling enhances communication and decision-making processes.
Read full review
Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Read full review
SAP
No answers on this topic
Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
Read full review
SAP
  • Many manual data manipulations and exports in Excel have been replaced by the tool, providing management with improved insight into the amount of time spent at each stage of an invoice's lifetime, allowing bottlenecks to be discovered.
  • We now have more insight into the data, and people with little technical experience can easily build stories.
Read full review
ScreenShots