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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    SAP Analytics Cloud

    Score8.1 out of 10
    N/AThe SAP Analytics Cloud solution brings together analytics and planning with integration to SAP applications and access to heterogenous data sources. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud supports trusted insights and integrated planning processes enterprise-wide to help make decisions without doubt.

    $36

    per month per user

    Pricing
    Google AnalyticsSAP Analytics Cloud
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    SAP Analytics Cloud for Business Intelligence
    $36.00
    per month per user
    SAP Analytics Cloud for Planning
    Price upon request
    per month per user
    Offerings
    Pricing Offerings
    Google AnalyticsSAP Analytics Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA 30-day trial with SAP Analytics Cloud is available, supporting analytics enterprise-wide. A trial can be extended up to 90 days on request.
    More Pricing Information
    Community Pulse
    Google AnalyticsSAP Analytics Cloud
    Considered Both Products
    Google
    No answer on this topic
    SAP
    Chose SAP Analytics Cloud
    Firstly the support is much much better than the other platform used by me. The interactive and user-friendliness and also the fact it is a product from one of the leading software companies is a key reason to recommend this tool. The tool, I'm sure will evolve and be …
    Incentivized
    Chose SAP Analytics Cloud
    easiness of learning
    Incentivized
    Chose SAP Analytics Cloud
    It didn’t. It was clear the team that chose the software knew what they wanted and went with SAP immediately. I’m told they looked into google products but was clear they were set on using SAP. Which I think says something [about] the scale and power of its platform and so glad …
    Incentivized
    Chose SAP Analytics Cloud
    For companies that find themselves with the need to acquire a software that is effective for the visualization of data in a precise manner, I recommend 100% SAP Analytics since it is a tool of very easy use and of great availability at all times. It offers the guarantee of …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    94%
    Would buy again
    313 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    96%
    Delivers good value for the price
    266 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    90%
    Happy with the feature set
    300 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    85%
    Lived up to sales and marketing promises
    178 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    85%
    Implementation went as expected
    221 Answers
    Features
    Google AnalyticsSAP Analytics Cloud
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and SAP Analytics Cloud
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    SAP Analytics Cloud
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Analytics and SAP Analytics Cloud
    Feature
    Google Analytics
    -
    Ratings
    SAP Analytics Cloud
    7.6
    357 Ratings
    7% below category average
    Pixel Perfect reports00 Ratings7.4302 Ratings
    Customizable dashboards00 Ratings7.9345 Ratings
    Report Formatting Templates00 Ratings7.4319 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Analytics and SAP Analytics Cloud
    Feature
    Google Analytics
    -
    Ratings
    SAP Analytics Cloud
    7.5
    358 Ratings
    6% below category average
    Drill-down analysis00 Ratings7.9348 Ratings
    Formatting capabilities00 Ratings7.3345 Ratings
    Integration with R or other statistical packages00 Ratings6.9256 Ratings
    Report sharing and collaboration00 Ratings8.1334 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Analytics and SAP Analytics Cloud
    Feature
    Google Analytics
    -
    Ratings
    SAP Analytics Cloud
    7.4
    339 Ratings
    10% below category average
    Publish to Web00 Ratings7.7290 Ratings
    Publish to PDF00 Ratings7.8321 Ratings
    Report Versioning00 Ratings7.5282 Ratings
    Report Delivery Scheduling00 Ratings7.5278 Ratings
    Delivery to Remote Servers00 Ratings6.758 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Analytics and SAP Analytics Cloud
    Feature
    Google Analytics
    -
    Ratings
    SAP Analytics Cloud
    7.4
    343 Ratings
    8% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.8325 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.5312 Ratings
    Predictive Analytics00 Ratings7.2312 Ratings
    Pattern Recognition and Data Mining00 Ratings7.099 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Analytics and SAP Analytics Cloud
    Feature
    Google Analytics
    -
    Ratings
    SAP Analytics Cloud
    8.2
    349 Ratings
    3% below category average
    Multi-User Support (named login)00 Ratings8.2323 Ratings
    Role-Based Security Model00 Ratings8.0331 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.1324 Ratings
    Report-Level Access Control00 Ratings8.2134 Ratings
    Single Sign-On (SSO)00 Ratings8.5327 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Analytics and SAP Analytics Cloud
    Feature
    Google Analytics
    -
    Ratings
    SAP Analytics Cloud
    7.4
    294 Ratings
    5% below category average
    Responsive Design for Web Access00 Ratings7.5283 Ratings
    Mobile Application00 Ratings6.8247 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.0274 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Google Analytics and SAP Analytics Cloud
    Feature
    Google Analytics
    -
    Ratings
    SAP Analytics Cloud
    7.1
    66 Ratings
    9% below category average
    REST API00 Ratings7.156 Ratings
    Javascript API00 Ratings7.049 Ratings
    iFrames00 Ratings7.143 Ratings
    Java API00 Ratings7.142 Ratings
    Themeable User Interface (UI)00 Ratings7.451 Ratings
    Customizable Platform (Open Source)00 Ratings6.843 Ratings
    Best Alternatives
    Google AnalyticsSAP Analytics Cloud
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsSAP Analytics Cloud
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.1
    (382 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.7
    (22 ratings)
    Usability
    7.4
    (19 ratings)
    7.7
    (307 ratings)
    Availability
    10.0
    (4 ratings)
    5.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    4.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    6.3
    (73 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    5.1
    (2 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    6.3
    (9 ratings)
    Configurability
    6.0
    (2 ratings)
    5.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.0
    (61 ratings)
    Data Sources
    -
    (0 ratings)
    8.1
    (61 ratings)
    Ease of integration
    10.0
    (1 ratings)
    6.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    7.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Google AnalyticsSAP Analytics Cloud
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    SAP
    >> Using SAC predictive analytics capabilities for inventory management in a Production line setup has helped generate Purchase Requisitions and Purchase Orders for raw or semi-finished goods without much head-banging into Demand management rules. It does it beautifully with seamless integration with HANA core MM and PP modules, along with BI integration. It has resulted in 30% greater warehouse storage capacity, thereby saving revenue from piled-up inventory and associated manpower costs. >> SAC sometimes shows latency in working out a large data set, thus giving a poor user experience compared to its competition. Also, it may occasionally show misinterpretations when embedding data from 3rd-party systems into the HANA core dataset.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    SAP
    • It makes it easier yo analyse order and related records easily.
    • We can easily maintain and track the performance of employees in organisation.
    • Can easily track various aspects for the growth of an organisation thus allowing real time analysis and tracking of organisation's growth and performance.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    SAP
    • Complexity in Data Modeling
    • SAC supports various data sources, but improvements in the ease of connecting to and integrating with certain data repositories, especially non-SAP databases, would enhance the platform's versatility and integration capabilities.
    • An offline mode for SAC could be valuable for users who need to access and analyze data without an internet connection. Additionally, optimizing performance for large datasets and complex visualizations would contribute to a smoother user experience.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    SAP
    We are planning to review the licensing as we have issues with SAC dealing with huge datasets. Analytics area is good for import models but when we have live connections in place that's when we have issue with SAC dealing with huge datasets in live be it BW or be it HANA models in the backend.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    SAP
    I landed on a 7 out of 10 for a few key reasons. The tool is flexible in the sense that we are using very very very (very) little off the shelf solutions and customizing to our needs. Users enjoy having the customized data actions, key variance calculations, and easy to use headcount/salary planning in the same tool. One downside is that users are hard to please when they are used to excel. SAP Analytics Cloud simply is not excel, and the flexibility of excel in a crunch is not there.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    SAP
    I would rate SAP Analytics Cloud an 8 out of 10 for scalability. It offers a flexible, cloud-based architecture that supports expansion across departments and geographies. The platform adapts well to growing data volumes and user needs, making it a strong choice for organizations looking to scale analytics capabilities efficiently.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    SAP
    I would rate SAP Analytics Cloud’s performance an 8 out of 10. Pages generally load quickly, and reports run within a reasonable time frame, even with complex datasets. Integration with other systems is smooth and doesn’t noticeably affect performance. Overall, it’s a responsive and efficient tool for business analytics. But
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    SAP
    Since the implementation stage, the support team has been very helpful and assisting. Even in the later stages, the tech team had quite a rapid response. In general, SAP has provided us with great customer support, let it be for a specific product of SAP or for integration of different modules.
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    SAP
    Good videos and reference material available in SAP Portal.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    SAP
    In hindsight, it would have been easier to have someone there in person. Questions were answered, but with 11 participants, it got a bit chaotic online
    Incentivized
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    SAP
    SAC is a simple solution ad it works fine when connecting it to other SAP tools. On the other hand, connecting it to third party solutions brings difficulties when there's no previous design and the objetives are not clear. It is really important to integrate Business users from the start to provide with valuable business insights
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    SAP
    SAP Analytics Cloud and Power BI are both tools that help businesses understand their data, but they have some differences. SAC, made by SAP, works well if your company already uses other SAP products. It's in the cloud, easy to use, and has features for analyzing data, getting insights, and planning for the future. Power BI, made by Microsoft, can be used in the cloud or on your own computers. It fits well with Microsoft tools, is easy to use, and can do advanced data analysis. SAC has built-in planning tools, while Power BI needs extra tools for detailed planning
    Incentivized
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    Contract Terms and Pricing Model
    Google
    No answers on this topic
    SAP
    unit pricing
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    SAP
    Is good for use across multiple locations. It allows users to access data and reports from anywhere, regardless of their location. Can consolidate data from various sources, including different SAP systems and external sources, which facilitates cross-location analysis. SAC enables access to data and models from SAP Datasphere to create new stories. Detailed permissions can be defined for cross-departmental use.
    Incentivized
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    Professional Services
    Google
    No answers on this topic
    SAP
    very simple
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    SAP
    • Many manual data manipulations and exports in Excel have been replaced by the tool, providing management with improved insight into the amount of time spent at each stage of an invoice's lifetime, allowing bottlenecks to be discovered.
    • We now have more insight into the data, and people with little technical experience can easily build stories.
    Incentivized
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