TrustRadius: an HG Insights company

Google Analytics vs. SAP BusinessObjects Business Intelligence

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    SAP BusinessObjects Business Intelligence

    Score7 out of 10
    N/AThe SAP® BusinessObjects™ Business Intelligence Platform provides users with ad hoc queries, reporting, data visualizations, and analysis tools. Its integrated, unified infrastructure aims to offer scalability from one-to-many tools and interfaces on-premise, in the cloud, or as a hybrid approach.N/A
    Pricing
    Google AnalyticsSAP BusinessObjects Business Intelligence
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsSAP BusinessObjects Business Intelligence
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsSAP BusinessObjects Business Intelligence
    Considered Both Products
    Google
    No answer on this topic
    SAP
    Chose SAP BusinessObjects Business Intelligence
    Google Analytics gives a user access to different types of data but from a reporting perspective, it does what SAP Business Objects can do and more. I wish SAP Business Objects had the type of data visualization and readily obtainable insights that Google Analytics has to …
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    81%
    Would buy again
    13 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    86%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    81%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    90%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    85%
    Implementation went as expected
    11 Answers
    Features
    Google AnalyticsSAP BusinessObjects Business Intelligence
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and SAP BusinessObjects Business Intelligence
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    SAP BusinessObjects Business Intelligence
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Analytics and SAP BusinessObjects Business Intelligence
    Feature
    Google Analytics
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    7.8
    56 Ratings
    5% below category average
    Pixel Perfect reports00 Ratings8.550 Ratings
    Customizable dashboards00 Ratings6.752 Ratings
    Report Formatting Templates00 Ratings8.251 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Analytics and SAP BusinessObjects Business Intelligence
    Feature
    Google Analytics
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    7.1
    53 Ratings
    12% below category average
    Drill-down analysis00 Ratings6.452 Ratings
    Formatting capabilities00 Ratings6.551 Ratings
    Integration with R or other statistical packages00 Ratings8.335 Ratings
    Report sharing and collaboration00 Ratings7.352 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Analytics and SAP BusinessObjects Business Intelligence
    Feature
    Google Analytics
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    7.8
    53 Ratings
    5% below category average
    Publish to Web00 Ratings8.344 Ratings
    Publish to PDF00 Ratings8.251 Ratings
    Report Versioning00 Ratings7.646 Ratings
    Report Delivery Scheduling00 Ratings8.052 Ratings
    Delivery to Remote Servers00 Ratings6.931 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Analytics and SAP BusinessObjects Business Intelligence
    Feature
    Google Analytics
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    6.0
    48 Ratings
    28% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings5.846 Ratings
    Location Analytics / Geographic Visualization00 Ratings6.143 Ratings
    Predictive Analytics00 Ratings6.042 Ratings
    Pattern Recognition and Data Mining00 Ratings6.16 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Analytics and SAP BusinessObjects Business Intelligence
    Feature
    Google Analytics
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    7.4
    53 Ratings
    14% below category average
    Multi-User Support (named login)00 Ratings7.953 Ratings
    Role-Based Security Model00 Ratings7.251 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.450 Ratings
    Report-Level Access Control00 Ratings7.27 Ratings
    Single Sign-On (SSO)00 Ratings7.234 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Analytics and SAP BusinessObjects Business Intelligence
    Feature
    Google Analytics
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    6.3
    38 Ratings
    21% below category average
    Responsive Design for Web Access00 Ratings5.637 Ratings
    Mobile Application00 Ratings5.332 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings5.534 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Google Analytics and SAP BusinessObjects Business Intelligence
    Feature
    Google Analytics
    -
    Ratings
    SAP BusinessObjects Business Intelligence
    7.9
    28 Ratings
    2% above category average
    REST API00 Ratings8.124 Ratings
    Javascript API00 Ratings7.723 Ratings
    iFrames00 Ratings8.221 Ratings
    Java API00 Ratings7.526 Ratings
    Themeable User Interface (UI)00 Ratings7.624 Ratings
    Customizable Platform (Open Source)00 Ratings8.622 Ratings
    Best Alternatives
    Google AnalyticsSAP BusinessObjects Business Intelligence
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsSAP BusinessObjects Business Intelligence
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.1
    (78 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.3
    (24 ratings)
    Usability
    7.4
    (19 ratings)
    6.6
    (21 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (5 ratings)
    Performance
    10.0
    (2 ratings)
    9.0
    (10 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.6
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (4 ratings)
    Online Training
    10.0
    (2 ratings)
    9.0
    (2 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.0
    (8 ratings)
    Configurability
    6.0
    (2 ratings)
    9.0
    (2 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.2
    (45 ratings)
    Data Sources
    -
    (0 ratings)
    8.3
    (45 ratings)
    Ease of integration
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Google AnalyticsSAP BusinessObjects Business Intelligence
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    SAP
    As mentioned earlier reporting was a big headache for us and the tools we used didn't support large data sets and visualization Performing analytics with such data sets was cumbersome and later post using this SAP BusinessObjects Business Intelligence we were able to correlate different data sets and prepare the dashboard pretty easier which were helpful and easier to understand.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    SAP
    • This software is easy to initially learn, and very powerful in producing reusable reports.
    • It is much faster than my company's internal manual queries. The ability to build off of a saved query and share queries to other users is a great positive.
    • My favorite part is that you can run queries in the background and it does not interfere with your current work or slow your computer down.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    SAP
    • The installation can be very complex and time-consuming, it requires a lot of planning and foresight as to what role the software will play in the organization.
    • The software has a relatively large learning curve that takes dedicated users months to get comfortable with, the UI is a bit intimidating for new users.
    • SAP could organize their help better, it can be difficult to find dependable solutions to issues via their website and support channels.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    SAP
    The institution has decided to move in a different direction, and will be using MSBI for reporting. I have been very happy with the Business Objects suite of tools, and will continue to use them heavily until we make the transition.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    SAP
    From a server and client side perspective. the Business Intelligence Platform provides a foundation for all aspects of content development, distribution, analysis, collaboration and self service. Ease of use from targeted content delivery through controlled accessibility. Content exporting in the format of the users choice. Scheduling for internal or external delivery. Public and private folders for secure content access when requied. Web based for viewing on the users device of choice without the need to download additional applications.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    SAP
    When we implemented 3.1, we had a tough time managing the system: It took almost a year to stabilize.

    With 4.0, we want to roll out to more users, and are holding back because of fears about the performance issue
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    SAP
    Overall, the tool (Web Intelligence 4.2) is fast and solid. One issue is a dependability on JAVA for a full feature report creation/edit capabilities (as opposed to limited HTML option). Second, planned end of JAVA support by major browsers (Chrome is already not supporting JAVA applet).
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    SAP
    SAP has released various versions of SAP BO BI. starting from 3.1 and going to 4.0,4.1,4.2 and latest being 4.3. SAP provides support to these new versions. As new versions keep on coming, support for the very old software goes out of scope from SAP. it is when the different organization plans to get their BO content migrated from a lower version to a newer version. The newer version had definitely added functionality and features which ease the work of users.
    Incentivized
    Read full review
    In-Person Training
    Google
    No answers on this topic
    SAP
    SAP authorized training is best, Please go ahead with it. Even lot of online training options/videos available for self learning
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    SAP
    I haven't used it or got feedback from the end user.

    Content looks to be pretty detailed. Focused on SQL but not BW.
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    SAP
    Hire specialists and experienced staff. Mix some beginners so that everyone is not a leader but a learner too. Plan well; architect well; break down implementation in small steps and move towards larger steps. Create a centralized and authorized SAP Business Objects implementation team.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    SAP
    We selected SAP BusinessObjects Business Intelligence (BI) based on price. It can stack up against others in terms of price and honestly, that's about it. Salesforce Commerce does a hell of a better job at handling it. However, in the space of Business Intelligence, SAP can do more, and that's why at the end we went with it
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    SAP
    SAP BusinessObjects Business Intelligence (BI) Platform supports SOA Service Oriented Architecture. You can start/restart/enable/disable all the servers. You can seamless do load balancing and clustering. It supports all leading application and web server. Supports LDAP SSO integration. People who can work on excel with training they can work on SAP Business Objects Web Intelligence, dashboard, Lumira, Information design tool product suite. Tool is very user friendly and easy to learn and implement
    Incentivized
    Read full review
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    SAP
    • By generating and distributing reports in a timely manner, we were able to save millions of dollars for the company which otherwise would not have been visible.
    • Almost realtime dashboard, saved the company a huge amount by showing the outages and kept the company from buying a tool to do just that.
    • It showed the customers who were not paying the bills and were missing in the system due to some loophole. This was visible by doing reporting on the theft usage of electricity.
    Incentivized
    Read full review
    ScreenShots